Senior B2B Account Director (ABM Focus)

Medium; United States; Remote; USD 120,000 - 145,000; Full time

Job summary

A digital marketing agency is seeking a Senior B2B Account Director to manage complex client relationships and execute strategic digital marketing campaigns. This role requires experience in managing enterprise accounts and working collaboratively with various teams to drive growth. Ideal candidates will have 6-8 years of relevant experience and a passion for client success, offering a remote-first culture and competitive benefits.

Benefits

Remote-first culture

Unlimited PTO

Flexible schedules

401(k) matching

Medical, Dental, Vision, Life Insurance

Qualifications

• 6-8 years experience managing client relationships.
• 4+ years of B2B client management experience.
• Experience in executing digital marketing strategies.

Responsibilities

• Managing the client relationship and acting as the lead point of contact.
• Seeking opportunities to advance the client relationship.
• Developing a deep understanding of each client’s business.

Skills

Client relationship management

Strategic digital marketing

Data analysis

Project management

Collaborative teamwork

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Salesforce

HubSpot

GA4

Pardot

Demandbase

Job description

Overview

Wpromote is looking for a Senior B2B Account Director (ABM Focus) to support the growth, retention, and strategic direction of some of our largest B2B clients. You will partner with clients both strategically and tactically, bringing deep experience in digital marketing, lead generation, and customer acquisition across long sales cycles and multi-stakeholder buying journeys.

As a Senior Account Director, you will serve as a key relationship team member and partner with clients on both a strategic and tactical level. You will provide support in relationship management, integrated digital marketing, and marketing strategy to help drive critical success for clients’ businesses. This role draws on strategy, including understanding of business and marketing objectives; measurement and analysis; and project management skills, including project definition, scope, and risk management. This position focuses specifically on managing and growing complex B2B client relationships, including SaaS, services, and enterprise accounts.

At Wpromote, we believe that great work is possible with great people. We strive to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are expanding our teams to push the boundaries of what’s possible in marketing.

We offer:

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance; Sponsored life insurance
• Short Term Disability and additional voluntary insurance
• Annual Class Pass credits and more

The anticipated annual salary for this role will range from $120,000 - $145,000, based on factors including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and applicable state salary thresholds. Pay ranges are subject to change and are based on market medians for similar jobs according to third-party surveys. Individual pay within the range can vary due to skills, experience, and available budget. The total compensation package includes benefits listed above.

*This position may be performed remotely in most states within the US, with some exclusions.

**We have office hubs in Los Angeles, Chicago, and New York, where you can join learning and development opportunities, events, and in-person collaboration.

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be fraudulent. We do not require payment or fees during the hiring process nor do we request sensitive information. Please safeguard yourself against possible scams and contact us if you encounter suspicious activity.

#LI-SD

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You Will Be

• Managing the client relationship and acting as the lead point of contact for all client requests
• Seeking opportunities to advance the client relationship and identify new business opportunities
• Developing a deep understanding of each client’s business, category, market, buying committee, competitive landscape, and ICP
• Proactively bringing strategic and innovative ideas to client engagements based on collaboration with Wpromote specialists and cross-channel marketing dynamics
• Owning all aspects of the statement of work – including deliverables, renewals, and change orders when required
• Leading weekly client status calls, quarterly business reviews, and other client meetings
• Overseeing the development of integrated marketing plans across multiple channels (Social, Programmatic, YouTube, etc.)
• Interpreting data from analytics and CRM/MAP platforms (e.g., GA4, Salesforce, 6sense, Demandbase, Marketo, Pardot, HubSpot) to assess paid media performance, align with client goals, and identify opportunities to drive down-funnel engagement and growth
• Managing overall account profitability, including approving and tracking agency hours and identifying issues and opportunities
• Collaborating with Strategy, Creative, Media Channel, and Martech teams to implement full-funnel campaigns that drive qualified pipeline and measurable revenue impact
• Serving as quality control for all deliverables
• Developing and motivating account team members. Potential to manage 1-2 people directly

You Must Have

• 6-8 years experience managing client relationships across SaaS, professional services, or other complex solution categories in an agency environment
• 4+ years of B2B client management experience
• Strategic experience executing digital marketing strategies across search (paid and organic), social media, and email channels
• Experience managing full-funnel digital campaigns (awareness through sales enablement) with long buying cycles and multiple decision-makers
• An understanding of the B2B sales cycle, funnel stages (MQA to closed/won), and the ability to align marketing programs to revenue KPIs
• Experience leveraging CRM and intent data platforms (e.g., Salesforce, HubSpot, 6sense, Demandbase) to inform strategy and reporting
• Ability to translate complex paid media and attribution results into clear insights for VP and C-suite stakeholders
• Analytical and logical; standard strategic marketing skills (competitive assessment, industry analysis, SWOT, etc.)
• Experience in successfully managing multiple enterprise-sized clients simultaneously with combined media budgets of >$80M
• Ability to work in a team structure that fosters collaboration
• Energetic attitude and passion for your career
• Strong ability to prioritize and manage multiple tasks and projects simultaneously, and work under pressure to meet deadlines
• Proven ability to help lead a team
• Bachelor’s degree in Marketing, Communications, or related field

Nice to Have

• Familiarity with multi-touch attribution and media mix modeling

Wpromote is committed to diversity and inclusion. We are an equal opportunity employer and prohibit discrimination based on race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, parental status, disability, age, veteran status, or other legally protected status. We provide reasonable accommodations for qualified applicants to comply with applicable laws. We participate in E-Verify and will provide Form I-9 information to verify employment eligibility. If you have questions about E-Verify, contact DHS.