Senior Audience Operations Manager

LinkedIn; Sunnyvale (CA); Hybrid; USD 121,000 - 188,000; Full time

Job summary

LinkedIn is seeking a Senior Audience Operations Manager focused on driving growth through personalized marketing strategies. The role involves cross-functional collaboration, optimizing marketing touchpoints, and leveraging data-driven insights to enhance user engagement. This position combines analytical skills with strategic thinking to influence the member lifecycle and improve campaign performance.

Qualifications

• 5+ years of experience with SQL.
• 4+ years of experience in marketing operations, analytics or insights.
• Experience with customer segmentation and campaign optimization.

Responsibilities

• Partner with growth marketing, engineering, analytics, and data science teams to achieve business goals.
• Design processes to maximize efficiency and automate targeting.
• Set up A/B tests to measure impact of marketing programs.

Skills

Project Management

Cross-functional collaboration

Strategic Thinking

Problem Solving

Education

Bachelor’s degree in Math, Computer Science, Economics, Analytics, Business, Engineering or other quantitative fields

Tools

SQL

Spark

Trino

Git

Tableau

PowerBI

Job description

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

This role can be based in San Francisco, Mountain View, Omaha, Chicago or NYC.

There has never been a more important time for our platform to empower every member of the global workforce; wherever they are. Join the impact for professionals around the world: we’re looking for an exemplary Senior Audience Operations Manager who will unlock Marketing-led growth by targeting the right audiences with the right message and offer, at the right time.

As Senior Audience Operations Manager, you will play a critical role in driving growth for the LinkedIn business. You’ll influence multiple steps of the member lifecycle through marketing channel touchpoints. You’ll collaborate with cross-functional stakeholders to ensure a consistent customer journey and set up complex experiments to measure causal impact to key business metrics.

You are detail oriented, and have demonstrated experience navigating ambiguity, driving clarity, and influencing strategy. This position reports to the Group Manager, Audience Operations.

Responsibilities:

• Partner with growth marketing, engineering, analytics, and data science teams to achieve and surpass business goals. Contribute to marketing’s growth strategy and quarterly prioritization decisions.
• Partner with internal teams to recommend, devise and implement processes to maximize efficiency.
• Design system-first processes to scale and automate targeting and A/B experimentation, including defining and leading implementation of enhancements to our internal marketing targeting stack.
• Author and maintain logic for audience targeting variables and automate ETL pipelines in various languages such as SQL and Spark.
• Execute audience targeting logic for acquisition and lifecycle campaigns using SQL, Spark and LinkedIn native tools and technologies
• Set up A/B tests to measure incremental impact of marketing programs
• Improve campaign KPIs by collaborating on and applying targeting optimization techniques
  
  
  

Qualifications

Basic Qualifications:

• Bachelor’s degree in Math, Computer Science, Economics, Analytics, Business, Engineering or other quantitative fields, OR equivalent experience
• 5+ years of experience with SQL
• 4+ years of experience in marketing operations, analytics or insights
  
  
  

Preferred Qualifications:

• Experience with customer segmentation and campaign optimization for marketing use cases
• Growth mindset, curious, self-aware, and passionate about continuous improvement
• Strong attention to detail, and project management skills to focus on key outcomes amidst competing priorities and tight deadlines
• Experience with Trino and Git
• Experience with Basic command of Unix commands / shell scripting
• Fluency in various database languages such as SQL, Spark and Python
• Proven aptitude for assimilating new technologies and processes
• Proven ability to break down and diagnose issues, then identify and rapidly deploy solutions
• Excellent communications skills; able to distill complex concepts into clear and concise language for senior-level management
• Great collaboration skills to connect and problem solve with cross-functional teams, including marketing, product management, design, and data science teams
• Experience with Statistical analysis including knowledge of A/B testing and Reporting (eg: Tableau, PowerBI)
  
  
  

Suggested Skills:

• Project Management
• Cross-functional collaboration
• Strategic Thinking
• Problem Solving
  
  
  

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $121,000 to $188,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

Additional Information

Equal Opportunity Statement

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at [e-mail] and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview
  
  
  

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

San Francisco Fair Chance Ordinance

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Technology, Information and Internet

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