Senior Attribution Analyst

Xfinity; United States; Remote; USD 60,000 - 143,000; Full time

Job summary

A media sales division is seeking a skilled professional to drive data analysis and develop predictive models. This role involves collaborating with business leaders and conducting exploratory data analysis to optimize business effectiveness. Candidates should have a Bachelor's degree, relevant work experience, and strong analytical skills. The position offers a competitive salary and opportunities for growth.

Qualifications

• 5-7 years of relevant work experience.
• Ability to work cross-functionally and effectively communicate findings.

Responsibilities

• Work with business leaders to identify data analysis needs.
• Analyze complex data to generate actionable insights.
• Develop forecasting models to predict business metrics.
• Communicate findings to executives through presentations.

Skills

Analytics

Big Data

Business

Business Development

Datasource

Education

Bachelor's Degree

Job description

Overview

Comcast Advertising drives the TV advertising industry forward, delivering ads to linear and digital audiences and pioneering the technology that enables it. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech to buy and sell premium video advertising across all screens, data types, and sales channels.

Job Summary

Responsible for working cross-functionally to collect data and develop models to determine trends utilizing a variety of data sources. Retrieves, analyzes and summarizes business, operations, employee, customer and/or economic data to develop business intelligence, optimize effectiveness, predict business outcomes and support decision-making. This may include impact measurement of new products or features, optimization of business processes through robust A/B testing, clustering or segmentation of customers to identify opportunities, deep dives to understand drivers of key business trends, identification of customer sentiment drivers through NLP of verbatim responses to NPS surveys, and development of frameworks to drive upsell strategy while balancing business priorities with customer activity. The role requires in-depth experience in the applicable discipline, with the ability to determine own work priorities and act as a resource for colleagues with less experience.

Job Description

Core Responsibilities

• Work with business leaders and stakeholders to understand data and analysis needs and develop technical requirements.
• Determine relevancy of data and identify alternative data sources as needed to ensure analytics requested by business stakeholders can be completed.
• Analyze large, complex data to determine actionable business insights using self-service analytics and reporting tools.
• Query disparate big data platforms such as Teradata, SQL Server, Hadoop, and AWS.
• Combine data as needed from disparate data sources to complete analysis.
• Identify key business drivers and insights by conducting exploratory data analysis and hypothesis testing.
• Develop forecasting models to predict sales, demand and other key business metrics.
• Analyze the results of campaigns, offers or initiatives to measure their effectiveness and identify opportunities for improvement.
• Communicate findings clearly and concisely through narrative-driven presentations and effective data visualizations to Company executives and decisionmakers.
• Promote and evangelize a culture of excellence, data-driven discussions, healthy skepticism, intellectual curiosity, knowledge sharing, and teamwork.
• Stay current with emerging trends in analytics, statistics, and machine learning and apply them to business challenges.
• Exercise independent judgment and discretion in matters of significance; maintain regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
• Perform other duties and responsibilities as assigned.

Employees at all levels are expected to:

• Understand our Operating Principles; use them as guidelines for how you do your job.
• Own the customer experience — think and act to put customers first and create seamless digital options at every touchpoint.
• Know your stuff — be enthusiastic learners, users and advocates of our technology, products and services.
• Win as a team — collaborate and be open to new ideas.
• Be an active part of the Net Promoter System to gather feedback and elevate opportunities to improve for customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what’s right for each other, our customers, investors and communities.

Disclaimer: This information indicates the general nature and level of work performed by employees in this role. It is not designed to be a comprehensive inventory of all duties, responsibilities and qualifications.

Skills

• Analytics
• Big Data
• Business
• Business Development
• Datasource

Compensation

• National Pay Range: $60,643.32 USD - $142,132.77 USD
• Illinois Pay Range: $64,433.52 USD - $125,076.84 USD
• Colorado Pay Range: $68,223.73 USD - $130,762.15 USD
• Hawaii Pay Range: $79,594.35 USD - $119,391.53 USD
• Washington DC Pay Range: $87,174.77 USD - $130,762.15 USD
• Maryland Pay Range: $72,013.94 USD - $130,762.15 USD
• Minnesota Pay Range: $68,223.73 USD - $119,391.53 USD
• New York Pay Range: $72,013.94 USD - $142,132.77 USD
• Washington Pay Range: $68,223.73 USD - $136,447.46 USD
• California Pay Range: $68,223.73 USD - $142,132.77 USD
• New Jersey Pay Range: $75,804.14 USD - $136,447.46 USD
• Vermont Pay Range: $72,013.94 USD - $113,706.22 USD

Comcast intends to offer the selected candidate base pay dependent on job-related, non-discriminatory factors such as experience. Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Comcast provides benefits to eligible employees. For details, please visit the compensation and benefits summary on our careers site.

The application window is 30 days from the date the job is posted, unless the number of applicants requires it to close sooner or later.

Education

Bachelor's Degree. While possessing the stated degree is preferred, Comcast also may consider applicants with coursework and experience, or extensive related professional experience.

Certifications

(if applicable)

Relevant Work Experience

5-7 Years

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law. Comcast will consider applicants with arrest or conviction records in accordance with applicable law. Federal, state, or local laws may restrict or prohibit hiring individuals with certain criminal histories. An applicant’s criminal history may affect job duties and may result in withdrawal of a conditional offer of employment.