Senior Associate SEO/AEO (Answer Engine Optimization) Strategist

J.P. Morgan; New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Office-based 5 days a week

Competitive total rewards package

Job summary

Chase seeks a Senior Associate SEO/AEO Strategist to turn search data into a forward-looking roadmap. You will partner with LOB and cross-functional teams to drive growth through an actionable SEO/AEO strategy and executive-ready narratives.

You will influence AI discovery strategies and lead content optimization to boost visibility and conversions, reporting results to senior stakeholders with confidence.

Qualifications

• 4+ years of SEO and/or digital marketing experience with strong content strategy and analytics.
• Proven track record driving results through SEO/AEO and content optimization.
• Ability to translate data into an executive narrative and strategic roadmaps.
• Strong written and verbal communication for senior stakeholders.

Responsibilities

• Analyze organic performance, shifts in intent, and competitive movement to guide content strategy.
• Shape AI-enabled discovery, optimize content for AI answers, and provide actionable recommendations.
• Own a content roadmap aligned to intent and funnel, improving pages for discoverability and conversions.
• Create executive presentations and report performance insights to senior leadership.
• Own channel reporting and connect SEO/AEO results to business outcomes like conversions and traffic.
• Collaborate with cross-functional teams to size opportunities and validate themes.
• Provide strategic leadership across Content, Web, Analytics, and channel teams.

Skills

SEO

Content strategy

Search performance analytics

Executive communication

AEO/AI discovery strategies

Cross-functional collaboration

Tools

Brightedge

Profound

Adobe Analytics

Tableau

Job description

As a Senior Associate SEO/AEO (Answer Engine Optimization) Strategist on the Paid Media Team, you’ll turn search data and trends into a forward-looking roadmap- partnering with LOB and cross-functional teams to execute initiatives that drive measurable growth.

Working across the Media team and with internal stakeholders and external partners, you will translate search insights and trends into an actionable SEO/AEO strategy to boost search visibility and conversions. You will partner closely with LOB stakeholders and cross-functional teams to create and execute on SEO/AEO strategic roadmaps and create executive-ready narratives to report on results. This role requires a SEO/AEO expert, with strength in content strategy and search performance analytics, experience influencing AEO or AI discovery strategies, and a demonstrated track record of driving measurable results through SEO/AEO. The ideal candidate would also have a proven ability to build a search strategy using data and search trends and translate that analysis into an executive narrative.

Job Responsibilities

• Analyze organic performance, shifts in customer intent, and competitive movement to inform content strategy and channel priorities across owned web experiences.
• Bring a clear point of view on AI-powered discovery, optimizing content to be surfaced and cited in AI answers/overviews and other answer-first experiences- and convert emerging patterns into actionable content, information architecture, and optimization recommendations.
• Build and own a content roadmap mapped to intent and funnel stage, audit existing content for accuracy and relevance, and improve underperforming pages to lift discoverability and conversion.
• Create executive-level presentations quickly and communicate insights, recommendations, and performance updates with clarity and confidence to senior stakeholders.
• Own channel reporting: convert performance data into prioritized insights, recommendations, and next actions for partners and leadership. Connect SEO/AEO performance to business outcomes (e.g. conversions, qualified traffic, impressions)
• Partner with cross-functional teams to identify top-down themes, then validate them with bottom-up opportunity sizing, forecasts, and test-and-learn plans.
• Provide strategic and executional leadership across your line-of-business stakeholders and partners in Content, Web, Analytics, and channel teams.

Required qualifications, capabilities, and skills

• 4+ years of SEO and/or digital marketing experience, with strength in content strategy and search performance analytics
• Demonstrated track record of driving measurable results through SEO/AEO (growth in qualified traffic, visibility, engagement, leads, and/or conversions).
• Proven ability to build strategy from search data and trends- and to translate analysis into an executive narrative (central to the role)
• Strong executive communication skills (written, verbal, and presentation)

Preferred qualifications, capabilities, and skills

• Experience influencing AEO or AI discovery strategies is a strong plus.
• Hands-on familiarity with analytics and SEO platforms (e.g. Brightedge, Profound, Adobe Analytics, Tableau)
• Financial services experience (or comparable regulated, high-stakes industry experience)
• Ability to operate in a complex, highly matrixed organization, manage multiple initiatives under deadlines, and gain stakeholder buy-in through clear, confident communication.

Additional Information

• Please note this role is required to be in the office 5 days a week.

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

Marketing & Communications teams shape the firm’s brand and protect and grow the firm’s excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.

Create and execute SEO/AEO strategy in partnership with LOB stakeholders; uses search data and trends for executive storytelling.