Senior Associate, Programmatic Commerce

GroupM; New York (NY); Hybrid; USD 45,000 - 90,000; Full time

Job summary

A leading company is looking for a Senior Associate in Programmatic Commerce to enhance media management and optimize programmatic activations across various platforms. This role focuses on campaign setup, performance monitoring, and strategic insights supporting the overall media goals of clients. An ideal candidate should exhibit proactive problem-solving abilities and a strong foundational knowledge in analytics and eCommerce landscape.

Benefits

Competitive medical and dental insurance

Group retirement plans

Significant paid time off

Preferential partner discounts

Employee mental health awareness days

Qualifications

• 2+ years of experience in biddable performance media execution.
• Strong preference for retail media programmatic execution.
• Experience in campaign management across multiple platforms.

Responsibilities

• Manage programmatic media activations across multiple retailer media networks.
• Execute campaign setup, bid recommendations, and budget management.
• Prepare campaign performance reports and identify optimization insights.

Skills

Analytical skills

Collaboration

Problem-solving

Education

Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising

Tools

Microsoft Office Suite

Pacvue

Skai

Epsilo

Job description

About WPP Mediau00A0 u00A0u00A0 WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. u00A0 WPP Media is WPPu2019s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com. u00A0 At WPP Media, we believe in the power of our culture and our people. Itu2019s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Mediau2019s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary & Impact
The Senior Associate, Programmatic Commerce will assist in tactical activation and day-to-day media management of programmatic-based activations. You will be heavily involved in the audience and creative strategy development, competitive research, day-to-day campaign setup, management, and reporting of programmatic media buys. This role will be focused on programmatic activations across several retailer media networks and DSPs, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc. The role will require an understanding of each of the platform and DSPu2019s programmatic offerings u2013 from self-serve to managed service buys. You will connect directly with the retail media networks at each of the key customers on behalf of, and in partnership with the client. You will be supporting the Manager, Programmatic Commerce as we seek to maximize retail media investment for our client accounts. An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role.

Key Responsibilities

• Manage programmatic media activations across several retailer media networks and DSPs, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
• Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies where applicable such as Pacvue, Skai, and Epsilo.
• Optimize client accounts to meet their established KPIs.Audit and review digital creative tags, ensuring they are accurate for the launch of the campaign, providing clear guidance to Ad Ops team including details on verification requirements.
• Ensure on-going campaign compliance to GroupM established guidelines and best practices.
• Prepare campaign performance reports on a weekly, monthly, and quarterly basis.
• Identify insights and optimizations utilizing historical data and competitive research.
• Address technical issues with programmatic campaign serving.
• Understand key drivers of performance on various ecommerce platforms and marketplaces.
• Assist with reconciliation, invoicing/billing, trafficking, and mapping data to our internal media campaign management platform.

Requirementsu00A0

• Bacheloru2019s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
• 2+ years of experience in biddable performance media execution or paid ecommerce, with a strong preference for retail media programmatic execution.
• Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
• Strong drive to understand the retail landscape and latest trends in commerce media.
• Basic analytical skills, with the ability to analyze data and develop insights that inform strategy and optimization.
• Ability to collaborate and work effectively with internal teams and external partners.
• A self-starter attitude that thrives in a fast-paced environment.
• Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.

Life at WPP Media & Benefitsu00A0 u00A0 Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and weu2019re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.u00A0u00A0 u00A0 WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
u00A0
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why weu2019ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. u00A0 WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to WPP Media Leave Administration [e-mail]00A0or call [phone] and let us know the nature of your request and your contact information. u00A0 The base salary for this position at the time of this posting may range from $45,000 to $90,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.u00A0 u00A0u00A0 Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) u00A0for more information on how we process the information you provide. u00A0u00A0 While we appreciate all applications received, only those candidates selected for an interview will be contacted.u00A0