Senior Associate, Programmatic

Socket.dev; Chicago (IL); Hybrid; USD 45,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Competitive benefits package

Paid time off

Job summary

Mindshare in the United States is seeking a Senior Associate to support programmatic media planning and execution. You will work with DV360, The Trade Desk, and other DSPs to drive campaigns, optimize spend, and report performance.

You will collaborate with planning, investment, operations and analytics teams, mentor junior staff, and contribute to a data-driven culture. This hybrid role offers growth within a leading WPP Media brand.

Qualifications

• Bachelor’s degree in Business, Analytics, Marketing, Communications, or Advertising, or equivalent work experience.
• 1+ years of experience in Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning.
• Familiarity with key programmatic or digital media platforms.
• Proficient in Microsoft Excel.
• Excellent verbal and written skills with a detail-oriented mindset.
• Strong analytical abilities and quantitative skills.

Responsibilities

• Translate client objectives into programmatic activation strategies and audience builds.
• Manage campaigns within DV360, The Trade Desk, and other DSPs, ensuring pacing and KPI alignment.
• Own budget management, billing and trafficking of campaigns.
• Maintain reports and perform ad-hoc analysis to identify optimization opportunities.
• Communicate with planning, investment, operations and analytics teams across the account.
• Collaborate with publishers to implement and optimize programmatic deals.
• Develop technical skills in ad tech platforms, including Ad Servers and DMPs.
• Train and onboard day-to-day responsibilities of junior team members.

Skills

Programmatic media

DV360

The Trade Desk

Budget management

Campaign optimization

Analytics & reporting

Team communication

Education

Bachelor’s degree or equivalent

Tools

Microsoft Excel

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About Mindshare: A Leading WPP Media Brand

This role is within Mindshare, a leading brand within WPP Media, where you will be instrumental in driving Good Growth for clients and all stakeholders through intentional media strategies.

Role Summary & Impact

As a Senior Associate, you will support teams responsible for creating and executing programmatic media plans using industry-leading media technology platforms. In this role, you will gain exposure to emerging digital media technologies, publishers, and programmatic strategies that will help create a valuable foundation for a career in digital media. Senior Associates are also typically responsible for managing entry-level team members.

Skills and Experience

• Implement client campaign objectives into programmatic activation strategies, including building audiences and sourcing relevant inventory opportunities.
• Manage campaigns within DV360, The Trade Desk, and other relevant DSPs, by ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs.
• Own operational tasks including budget management, billing and campaign creative trafficking.
• Maintain reports and conduct ad-hoc analysis to identify opportunities for campaign improvement and ensure stakeholders are kept informed on performance.
• Build relationships and own communication with members of the broader digital account teams including planning, investment, operations and analytics.
• Work with publishers to implement, troubleshoot and optimize programmatic deals to help secure access to high-quality media inventory.
• Develop technical skillsets in the utilization of relevant digital ad technology platforms, including Ad Servers, DMPs and Third-Party Verification tools.
• Train, onboard, manage the day-to-day responsibilities, and review the work of entry-level direct reports.
• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 1+ Years working within Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning.
• Familiarity with key programmatic or digital media platforms.
• Proficient in Microsoft Excel.
• Excellent verbal and written skills, and a detail-oriented mindset.
• Strong analytical abilities and quantitative skills.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically,firmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising. WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenwe'retogether, fostering creativity, collaboration, and connection in this open and supportive environment.That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country. Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

US Pay Range

$45,000 — $90,000 USD

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

Please read our Privacy Notice for more information on how we process the information you provide.