Senior Associate, Programmatic

Wpp Group; Chicago (IL, CA); Hybrid; USD 45,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision & dental insurance

Paid time off

Employee discounts

Mental health days

Hybrid work model

Job summary

Mindshare in the United States is seeking a Senior Associate to support teams delivering programmatic media plans using leading platforms. You will gain exposure to DV360, The Trade Desk, and other DSPs while guiding entry-level teammates.

You will own tasks from audience building to optimization, budgeting, reporting, and cross-team collaboration with planning, investment, operations, and analytics. This role combines analytical rigor with hands-on execution in a hybrid work setup.

Qualifications

• Bachelor's degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 1+ Year in Programmatic, Paid Search, Paid Social, Ad Ops, Digital Analytics or Digital Planning.
• Proficient in Microsoft Excel.
• Excellent verbal and written skills, detail-oriented.
• Strong analytical and quantitative abilities.

Responsibilities

• Implement client campaign objectives into programmatic activation strategies.
• Manage campaigns within DV360, The Trade Desk, and other DSPs, ensuring budgets pace and KPI alignment.
• Own budget management, billing and campaign trafficking.
• Maintain reports and conduct ad-hoc performance analysis for optimization.
• Collaborate with digital account teams across planning, investment, operations and analytics.
• Work with publishers to implement and optimize programmatic deals.
• Develop skills in Ad Servers, DMPs and verification tools.
• Train and supervise day-to-day work of junior staff.

Skills

Programmatic activation

DV360

The Trade Desk

Budget management

Campaign trafficking

Analytics

Stakeholder communication

Publisher relations

Ad tech platforms

Mentoring

Education

Bachelor's degree or equivalent experience

Equivalient professional work experience

Tools

Excel

Ad Servers

DMPs

Third-Party Verification

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About Mindshare: A Leading WPP Media Brand

This role is within Mindshare, a leading brand within WPP Media, where you will be instrumental in driving Good Growth for clients and all stakeholders through intentional media strategies.

Role Summary & Impact

As a Senior Associate, you will support teams responsible for creating and executing programmatic media plans using industry-leading media technology platforms. In this role, you will gain exposure to emerging digital media technologies, publishers, and programmatic strategies that will help create a valuable foundation for a career in digital media. Senior Associates are also typically responsible for managing entry-level team members.

Skills and Experience

• Implement client campaign objectives into programmatic activation strategies, including building audiences and sourcing relevant inventory opportunities.
• Manage campaigns within DV360, The Trade Desk, and other relevant DSPs, by ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs.
• Own operational tasks including budget management, billing and campaign creative trafficking.
• Maintain reports and conduct ad-hoc analysis to identify opportunities for campaign improvement and ensure stakeholders are kept informed on performance.
• Build relationships and own communication with members of the broader digital account teams including planning, investment, operations and analytics.
• Work with publishers to implement, troubleshoot and optimize programmatic deals to help secure access to high-quality media inventory.
• Develop technical skillsets in the utilization of relevant digital ad technology platforms, including Ad Servers, DMPs and Third-Party Verification tools.
• Train, onboard, manage the day-to-day responsibilities, and review the work of entry-level direct reports.

• Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 1+ Years working within Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning.
• Familiarity with key programmatic or digital media platforms.
• Proficient in Microsoft Excel.
• Excellent verbal and written skills, and a detail-oriented mindset.
• Strong analytical abilities and quantitative skills.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

US Pay Range

$45,000-$90,000 USD

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