Senior Associate, Product Licensing

Newell Brands; Atlanta (GA); On-site; USD 78,000 - 107,000; Full time

Job summary

Newell Brands in Atlanta is seeking a Senior Associate to support the development and execution of enterprise partnerships and licensing across its iconic brand portfolio.

You will work closely with the Manager to identify opportunities, coordinate negotiations, and drive activations with Marketing, Sales, Product Development, Legal, and Finance, while tracking performance and royalties.

Qualifications

• Bachelor's degree required.
• 2–4 years of experience in partnerships, licensing, account management, marketing, entertainment, sports marketing, or business development.

Responsibilities

• Support identification and evaluation of new partnership and licensing opportunities.
• Manage day-to-day relationships for assigned licensing and partnership accounts.
• Coordinate internal approvals and partner communications.
• Assist in commercial negotiations and contract development.
• Develop partnership briefs and business cases.
• Coordinate cross-functional activation plans across Marketing, Sales, Product Development, Shopper Marketing, Legal, and Finance.
• Monitor contract deliverables, approval timelines, marketing commitments, and royalty obligations.
• Support licensed product development processes and creative approval workflows.
• Develop executive updates, partnership scorecards, and business reviews.
• Track licensing industry trends and competitive activity.
• Maintain partnership calendars, contract databases, and reporting dashboards.

Skills

Organizational skills

Project management

Communication skills

Stakeholder management

PowerPoint skills

Excel skills

Cross-functional collaboration

Entertainment interest

Education

Bachelor's degree

Job description

Job ID: 18286

Alternate Locations: United States-Georgia-Atlanta; United States-New Jersey-Hoboken

Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world. Our culture is built on values in action: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact—supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day.

Position Overview

The Senior Associate will support the development and execution of Newell's enterprise partnerships and licensing portfolio while independently managing a subset of partner relationships and smaller-scale agreements.

This role will work closely with the Manager to identify partnership opportunities, support negotiations, coordinate cross-functional execution, and ensure successful activation across Newell's portfolio.

Key Responsibilities:

• Support identification and evaluation of new partnership and licensing opportunities.
• Manage day-to-day relationships for assigned licensing and partnership accounts.
• Coordinate internal approvals and partner communications.
• Assist in commercial negotiations and contract development.
• Develop partnership briefs and business cases.
• Coordinate cross-functional activation plans across Marketing, Sales, Product Development, Shopper Marketing, Legal, and Finance.
• Monitor contract deliverables, approval timelines, marketing commitments, and royalty obligations.
• Support licensed product development processes and creative approval workflows.
• Develop executive updates, partnership scorecards, and business reviews.
• Track licensing industry trends and competitive activity.
• Maintain partnership calendars, contract databases, and reporting dashboards.

Qualifications

Education and Experience:

• Bachelor's degree required.
• 2–4 years of experience in partnerships, licensing, account management, marketing, entertainment, sports marketing, or business development.

Skills and Competencies:

• Strong organizational and project management skills.
• Excellent written and verbal communication.
• Ability to manage multiple projects simultaneously.
• Strong PowerPoint and Excel skills.
• Comfortable working with external partners and senior internal stakeholders.
• Curious, collaborative, and proactive.
• Interest in entertainment, sports, licensing, retail, and consumer brands.

The NJ base pay range for this position is from $77,760 to $106,920. Salary will be based on prior experience related to the skills required for this position.

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.