Senior Associate, PR

Buffalo Groupe; Charleston (SC); Hybrid; USD 55,000 - 70,000; Full time

Job summary

Buffalo Groupe, a Charleston-based marketing firm, is seeking a seasoned public relations professional to join our in-office team with remote and hybrid options requiring geographic alignment.

You will craft integrated communications plans, manage media relations, and deliver polished materials for clients in diverse industries, while collaborating with senior leaders and maintaining strong relationships across print, broadcast, and digital outlets. Salary range stated: $55,000–$70,000.

Qualifications

• Bachelor’s degree and 3–5 years of public relations experience.
• Strong understanding of PR and digital media integration.
• Solid knowledge of media influencers and journalists.
• Excellent presentation, poise, and professionalism.
• Fluency with digital and social media.
• Ability to build relationships from day one to senior levels.

Responsibilities

• Understand clients’ business and competitive environment.
• Create integrated communications plans to meet objectives.
• Maintain regular contact with clients and media.
• Develop written materials: press releases, pitches, fact sheets.
• Coordinate media relations campaigns and pitch development.
• Develop timelines and weekly action plans to meet deadlines.
• Propose solutions to senior leadership for program issues.
• Prepare client status reports and meeting logistics.

Skills

PR concepts

Digital & social media

Media relations

Presentation skills

Client relationship building

Startup environment

Golf/travel/hospitality media

Education

Bachelor’s degree

Tools

Cision

Meltwater

Muck Rack

Job description

Work Location: In-office in Charleston, SC, Remote or Hybrid (with geographic requirements)

Location Requirements: Candidate must reside in SC, NC, VA, FL. While most day-to-day work will be remote, the role will require occasional travel to the applicable local office.

Buffalo Groupe’s carefully assembled all-star team includes a full-service marketing firm, a research arm, an events division, and a media property that authentically serves the golf, outdoor sports, real estate, travel, and hospitality industries. Today, Buffalo is headquartered in Charleston, SC, with about 100 team members coast to coast who deliver integrated marketing programs focused on amazing results for our clients. We love working with good people who share our values of kindness, clarity, and courage.

About this Role

Responsibilities

• Build understanding and knowledge of the clients’ business and their challenging and rapidly shifting competitive environments
• Contribute to creation of integrated communications plans that meet client business objectives
• Maintain regular contact with clients and media; proactively offer and implement new ways to meet client needs
• Demonstrate ability to effectively develop a full range of written materials, including beautifully designed presentations, compelling press releases, concise fact sheets, key messages and actionable pitch letters
• Coordinate media relations campaigns, identifying story angles, overseeing list and pitch development, and working directly with media day-to-day
• Develop and manage timelines and weekly action plans to ensure all deadlines on client programs are met
• Anticipate and proactively offer solutions to senior team leadership for issues specific to assigned programs
• Provide client service administration, including preparing client status and activity reports, attending meetings and conference calls, compiling conversational monitoring reports and competitor coverage, scheduling and logistics

Within Buffalo:

• Commit to continuous learning; set and pursue stretch goals
• Contribute to the performance appraisal process for peers and managers
• Understand internal operations and inter-team cooperation
• Stay up to date with emerging technologies and trends
• Demonstrate behaviors consistent with Buffalo’s values of kindness, clarity, and courage

What Makes You a Great Fit

• Bachelor’s degree and three to five years of public relations experience
• Strong understanding of the relationship between traditional public relations and the use of current online/digital technology and social media
• Solid working knowledge of key online/offline media influencers/journalists
• Strong presentation skills, poise, and professionalism
• Fluency and/or familiarity with digital and social media
• Experience building and enhancing relationships with clients from day-to-day to most senior levels within the organization
• Ability to thrive in a startup environment. We are a fast-paced, high-growth company that trusts our team members to take initiative, bring big ideas, and execute on a vision
• Experience with golf, travel, and hospitality media and industries is a plus, but not required
• Knowledge and passion for the game of golf and sports overall
• Experience with media monitoring (i.e., Cision, Meltwater, MuckRack) and project management software is a plus but not required

Why Join Us?

We work with brands that live at the intersection of lifestyle and experience—from top professional athletes to high-end real estate and golf destinations. You’ll gain exposure to a wide range of marketing disciplines and have the chance to work alongside passionate, strategic leaders who are deeply invested in your growth.

The anticipated salary range for this role is $55,000 – $70,000 per year, commensurate with experience.