Senior Associate, Planning

Wppmedia; New York (NY); On-site; USD 45,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision insurance

Dental insurance

Paid time off

Hybrid work model

Mental health days

Job summary

EssenceMediacom, a leading WPP media brand, is seeking a Senior Associate, Planning to drive data-driven media strategies and develop media plans for top brands. You will collaborate with managers to refine communication plans, analyze data, and deliver insightful recommendations.

You will steward approved plans, manage budgets, and mentor junior staff while ensuring timely, accurate execution across campaigns. A bachelor's in marketing/communications or equivalent experience is preferred.

Qualifications

• Bachelor’s Degree in Marketing/Media/Communications or equivalent work experience.
• 1+ year of related media planning experience.
• Strong understanding of media fundamentals, reach/frequency, and audience development.
• Proficiency with systems/tools.
• Strong quantitative skills and analytical ability.
• Team-oriented with ability to meet deadlines.
• Detail-oriented with solid organizational skills.
• MS Office proficiency.

Responsibilities

• Develop media strategy and media plans in line with client objectives.
• Gather data and provide insights-driven media recommendations.
• Deliver POVs/position papers on client issues or opportunities.
• Ensure proper execution of plans including budget control and monitoring buys.
• Train and develop Associates, reviewing their work for accuracy.
• Maintain strong cross-team collaboration and timely delivery of work.

Skills

Analytical abilities

Team player

Deadline driven

Strong business mindset

Media planning

Data-driven insights

Education

Bachelor’s Degree in Marketing/Media/Communications

Equivalent professional work experience

Tools

MS Suite (Excel, Word, PowerPoint)

Proficiency with systems/tools

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

EssenceMediacom: A Leading WPP Media Brand

This role is within EssenceMediacom, a leading brand within WPP Media, where you will be instrumental in driving breakthroughs for the world’s best brands through data-driven media and creative strategies.

Role Summary & Impact

As a Senior Associate, Planning, you will play a key role in developing media strategy and media plans, and make insightful recommendations consistent with the approved strategy. You will manage daily tasks for stewarding approved plans and train Associates in media fundamentals, policies/procedures, and computer systems.

Skills and Experience

• Partner with the Manager in the development of communication plan options and recommendations.


• Gather and analyze data to provide sound strategic, consumer-insights-driven media recommendations.


• Deliver POVs/position papers on key client issues and/or client opportunities.


• Ensure proper execution of communication plans: (Maintaining accurate budget control and flow of media activity, and proactively, consistently updating Manager and (if appropriate) client contact(s); Monitoring buys/schedules).


• Prepare media authorizations per approved plans/project requests.


• Train and developing Associate(s), as well as reviewing their work for accuracy.


• Act with high integrity to maintain strong, collaborative, productive working relationships across all internal and external teams and partners.


• Provide timely and accurate delivery of all work.

Skills and Experience

• Bachelor’s Degree in Marketing/Media/Communications; OR equivalent professional work experience.


• At least 1+ year of related media planning/communications planning experience.


• Strong understanding of media fundamentals, including media math, target audience development, and communication goals (reach/frequency).


• Proficiency with systems/tools.


• Strong quantitative skills, including analytical abilities and math proficiency.


• Ability to work within a team, handle multiple assignments and meet tight deadlines.


• Strongly business-minded, and extremely detail-oriented, with clear and proven organizational skills.


• Digitally savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically,firmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenwe'retogether, fostering creativity, collaboration, and connection in this open and supportive environment.That'swhywe’veadopted a hybrid approach, with teams in the office around four days a week. If yourequireaccommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please read our Privacy Notice https://www.wppmedia.com/pages/privacy-policy for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

EssenceMediacom:

EssenceMediacom, part of WPP, is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

US Pay Range

$45,000 — $90,000 USD