Senior Associate, Paid Social

OMD; New York (NY); Hybrid; USD 40,000 - 75,000; Full time

Benefits offered by this job

In-office collaboration

Job summary

Omnicom is seeking a Social Senior Associate to join the Digital Activation family in a fast-paced agency setting. You will test, optimize, and plan budgets while developing actionable insights that align with client goals across awareness, consideration and conversion campaigns.

You’ll work with a seasoned Supervisor and a cross-functional team to learn advanced bid management and data analysis techniques, with opportunities to mentor juniors and contribute to quarterly planning sessions.

Qualifications

• Bachelor’s degree or equivalent experience in marketing, advertising or communications.
• 1+ years managing social marketing or interactive campaigns.
• Strong program management and organizational skills.
• Ability to analyze marketing data and act on insights.
• Willingness to train, mentor and onboard junior team members.

Responsibilities

• Conduct testing and plan budgets and flighting for campaigns.
• Develop insights and actions aligned with client goals across objectives.
• Perform report analyses and build projections.
• Understand, implement, and troubleshoot tracking processes.
• Collaborate with the Social team and Supervisor on campaign direction.

Skills

Proactive self-starter

Team player

Fast-paced environment

Program management

Marketing data analysis

Education

Bachelor’s degree in marketing/advertising/communications or equivalent

Job description

Job Description

Does the thought of social engines, targeted interests, and ad copy & image testing make you jump out of your chair with excitement? Do you eat, drink, and breathe bid optimizations? We want to talk to you!

Agency

Omd

Job Function

Media

Job Subfunction

Performance Media

Job Description

We are on the hunt for a superstar looking to begin their career in Social Marketing - a solution‑seeker who always looks on the bright side and is willing to jump over obstacles to bring the work from good to great! We value our culture above anything else, and that culture is built on the spirit of our people. We’re looking for tireless optimists, happy warriors and fearless collaborators who bring that extra dose of contagious energy.

The Opportunity

If you’re reading this, we want to talk to you about joining our team as a Social Senior Associate. Your responsibilities will include:

• Conduct testing
• Plan budgets and flighting
• Develop insights and actions (implications) that demonstrate a thorough understanding of the client’s goals across all relevant objectives
• Conduct report analyses
• Develop projections/proposals and understand the tools used to build them
• Understand, implement, and troubleshoot the tracking process
• Proactively bring new ideas for the account to improve performance
• Identify and implement advanced optimization tacticsLeverage advanced Excel and campaign management tool skills

You will be poised for a position of growth within your Digital Activation team - the person closest to the day‑to‑day details of the campaign and working closely with a more experienced Supervisor to learn advanced methods of data analysis and bid management to identify opportunities and unlock new heights of campaign performance. In addition to execution and management, you’ll have opportunities to contribute ideas to the planning process and help guide the direction of every campaign you work on.

You’ll have the privilege to collaborate with some of the best minds in the business while working on some of the world’s leading brands. Our employees have a wealth of resources at their fingertips including customized training from the likes of Facebook, Twitter and TikTok as well as regular updates on industry research and best practices to keep you at the top of the field.

Even if you decide that Social isn’t where you want to be and you’re more of a Marketing Science type, we offer the ability to switch disciplines and explore new paths with ease.

Our expectations of you

Senior Associates are able to operate fairly autonomously to effectively meet client goals and expectations day‑to‑day. This includes the ability develop and implement basic tactical strategies, define goals, define timelines, and manage to them, problem‑solve, and plan for contingencies across brand awareness, consideration and conversion campaigns.

The beginnings of leadership skills are also expected of a Social Senior Associate. They should be able to train, mentor and help onboard more junior team members, challenge existing processes, help bring new ideas to quarterly planning sessions, and overall be a self‑driven learner and solutions‑oriented team member.

What You’ll Need To Succeed

• Bachelor’s degree in marketing, advertising or communications, or relevant post‑secondary education, training, or equivalent experience
• 1+ years of work experience managing accounts focused on delivering and optimizing social marketing and/or other interactive campaigns
• Be a proactive self‑starter
• Be a team player and committed to training
• Possess a desire to work for a fast‑paced, results‑based company
• Have strong program management and organizational skills being able to manage multiple projects at once
• Be confident in analyzing and acting on marketing data

In addition to technical skills, Senior Associates should be able to effectively communicate, including the ability to:

• Effectively convey insights to the client
• Tie what’s happening in the accounts to the client’s business
• Build relationships with clients and partners such as engines or networks
• Adjust their communication style based on the audience
• Prepare basic and assist with client‑facing deliverables, including presentations and quarterly reviews
• Understand how to effectively organize ideas and concepts through tools such as PowerPoint

The outcomes we will celebrate

Strong client relationships, admiring teammates, more effective plans, industry awards, strong agency partnerships.

Who You’ll Partner With

You’ll work most closely with your direct Social team, working hand in hand with a Social Coordinator and reporting into a Supervisor.

Beyond your immediate team, you’ll also work closely with the rest of the Digital Activation team, including Search and Programmatic Video/Display, as well as the wider media and marketing sciences teams to drive your client’s business forward.

What you can expect

The chance to grow the agency and yourself.

Freedom to collaborate with over 4,000 colleagues in 80+ offices worldwide.

The ability to be brave, try new things and help continue to grow our digital offering.

$40k to $75k

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in‑office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

$40k to $75k