Senior Associate, Paid Search

Publicis Groupe Holdings B.V; Philadelphia (Philadelphia County); On-site; USD 59,850 - 82,740; Full time

Benefits offered by this job

Medical coverage

Dental and vision insurance

401(k) plan

Flexible time off

Tuition reimbursement

Job summary

A leading marketing firm is seeking a Paid Search Sr. Associate to manage and execute search campaigns while meeting client objectives. The role requires a strong understanding of search campaign management tools and metrics. Candidates should have a minimum of 18 months of digital media experience, including 1 year in direct search campaign management. Knowledge in healthcare is an advantage. The position offers a competitive salary range of $59,850 - $82,740 annually and comprehensive benefits including medical coverage and flexible time off.

Qualifications

• Minimum of 18 months of digital media experience.
• At least 1 year of direct search campaign management experience.
• Knowledge of the healthcare industry is a plus.

Responsibilities

• Manage, execute, and monitor SEM campaigns.
• Oversee budget management and pacing progress.
• Train and mentor associates on campaign management.
• Conduct campaign testing and optimization.
• Lead reporting and provide performance insights.

Skills

Digital media experience

Search campaign management

Healthcare industry knowledge

Tools

Google Ads

Microsoft Ads

Search Ads 360

Job description

Paid Search Sr. Associate executes Search Campaigns and has a strong hand in the strategic approach for search campaigns. The goal for this role is to “bridge” the campaign execution and client objectives, deeply understanding client needs and ensuring our Search execution and management delivers against these goals.

Responsibilities

• Responsible for ongoing management, execution, and monitoring of SEM campaigns
• Oversee day‑to‑day management of approved budgets and pacing progress, supporting Associate in financial system updates and changes in publisher mix
• Manage internal status doc, keeping team organized and providing guidance on task approach and timing expectations
• Partner with Search Associate to train and mentor on Search campaign management and executional best practices
• Set direction, provide feedback and finalize campaign builds; including keyword research, ad copy creation and overarching campaign architecture
• Steward submissions through client med/legal review process, and accurately launch new campaigns in alignment with approved assets
• Partner with Search Supervisor to drive campaign testing and optimization objectives and initiatives, ensuring campaign performance is regularly reviewed
• Lead reporting work stream by providing insights; giving meaning and next steps to performance data
• Vocal role in defining our approach and response to client asks or questions, linking client needs to Search solutions and ensuring timely follow‑up
• Support development of Search plan, including budget forecasts, relevant industry trends, competitive insights, lessons learned and/or opportunities to evolve approach to accomplish brand objectives
• Advanced understanding of search campaign management toolkit including Google Ads, Microsoft Ads, Search Ads 360, etc, able to navigate, establish settings, pull reports, and implement changes across platforms
• Advanced understanding of Search metrics and how they are connected
• Well versed in the industry and vendor landscape, proactively reading and sharing potential impact with broader team
• Develop strong understanding of condition, therapeutic area and competitive set, key deliverables and business objectives

Qualifications

• Minimum of 18 months+ digital media experience
• Minimum 1+ year experience direct search campaign management
• Healthcare industry knowledge a plus

Benefits

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range

Compensation Range: $59,850.00 - $82,740.00 Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 5/23/26.

All your information will be kept confidential according to EEO guidelines.