Senior Associate, Paid Search

KINESSO; New York (NY); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical and dental coverage

401(k) plans

Flexible spending

Life insurance

Disability insurance

Employee stock purchase program

Paid family benefits

Job summary

KINESSO in New York is seeking a dynamic paid search expert to challenge digital norms in a fast-paced environment. You will develop, optimize, and communicate best-in-class digital strategies across paid search for our clients.

You will mentor junior teammates, analyze performance data, and collaborate with vendors to drive results. The role emphasizes data-driven testing, discovery of insights, and clear client communication.

Qualifications

• Experience in managing paid search campaigns at scale.
• Strong Excel skills for data analysis and reporting.
• Ability to translate client goals into media strategy.
• Familiarity with 3rd-party tracking vendors.
• Excellent written and verbal communication.

Responsibilities

• Mentor junior team members on pacing and optimization.
• Develop, optimize, and maintain paid search campaigns for clients.
• Analyze and report data weekly/bi-weekly/monthly.
• Coordinate with 3rd-party tracking vendors.
• Test and optimize campaign variables to drive insights.
• Support leadership and contribute to strategic initiatives.
• Lead status meetings with vendors and manage communications.
• Maintain campaigns to improve performance against benchmarks.

Skills

Excel proficiency

Time management

Writing & communication

SEM industry knowledge

Client communication

Testing & optimization

Keyword research

Bid management

Tools

SA360

Marin

Kenshoo

Google Ads (AdWords)

Microsoft Ads

HTML basics

Job description

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com

Position Overview

Who you are: You’re a dynamic paid search expert who is ready to challenge digital norms in a fast-paced and fun environment. Passionate and driven, you excel at developing, optimizing, and communicating best-in-class digital strategies across paid search and enjoy bringing campaigns to life for your clients. You’re excited to take the next step in your media career at an agency which values fresh ideas and creative thinking.

Responsibilities

• Mentor/coach junior team members on pacing, optimization, and campaign development as needed
• Developing, optimizing, and maintaining paid search campaigns for clients
• Analyzing & reporting data on a weekly/bi-weekly/monthly & ad-hoc basis. Developing or QAing performance insights
• Familiarity with 3rd-party tracking vendors
• Developing, executing, and testing across campaign variables that create client-specific insight and feed future successions of testing
• Supporting the team leadership and contribute to higher-level strategic initiatives.
• Responsible for leading status meetings with vendors, including proactive optimization efforts, and leading all troubleshooting comms (e.g., makegoods, QA/tracking, etc.) under coaching of manager
• Maintaining and optimizing client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis

Required Skills and Experience

• Extensive knowledge of Microsoft Excel
• Process oriented, with the ability to juggle many tasks at one time. Time management skills are critical
• Excellent writing and communication skills Excellent quantitative and qualitative analysis skills
• Strong working understanding of the SEM industry, including major players and supporting technology (bid management tools (SA360, Marin/Kenshoo), AdWords, and Microsoft Ads)
• Ability to effectively communicate processes and tactics to clients, peers, and junior members of search team
• Proven ability to understand high-level client goals and how they translate into media strategy when applied via online technologies
• Firm grasp of how to test marketing tactics and achieve performance metrics
• Expert ability in keyword research, ad copywriting, landing page optimization, and bid management

Desired Skills and Experience

• Ample experience in SEM/PPC experience, preferably with agencies, including experience in social media, web analytics, and SEO a big plus
• Experience working on enterprise level PPC accounts with large budgets preferred
• Technical background a plus (conversion tagging, FTP, HTML, etc.)

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Employment Transparency

It is the policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position, please email [e-mail].