Senior Associate, Out of Home

Adelphi Group; New York (NY); On-site; USD 40,000 - 75,000; Full time

Job summary

Omnicom Media in New York seeks a Senior Associate, OOH to manage day-to-day activation and tracking of out-of-home media plans across client verticals. You will develop deep client knowledge and drive campaign execution from trafficking to post-campaign recap.

The role emphasizes strong communication, cross-functional collaboration, and staying ahead of OOH trends. Office-based position with a focus on delivering accurate, timely activations and insightful reporting.

Qualifications

• Bachelor’s degree or relevant experience.
• 1+ years of media planning/buying experience, with a preference for out-of-home expertise.
• Strong written and verbal communication skills and ability to liaise with internal teams and clients.
• Solid understanding of media planning fundamentals and industry best practices.

Responsibilities

• Manage day-to-day OOH activation: campaign tracking, deadlines, and creative trafficking.
• Coordinate media partner communication and QA/audit processes.
• Oversee on-site reviews and market inspections with vendors and clients.
• Resolve billing discrepancies and support timely, accurate invoicing.
• Stay current on OOH trends and media landscape shifts.
• Maintain knowledge of non-traditional OOH media offerings.
• Attend internal/external meetings and vendor/sales collaborations.

Skills

Media planning

Client communication

Campaign activation

Data analysis

OOH knowledge

Vendor management

Education

Bachelor’s degree or relevant experience

Job description

Agency:

Omnicom Media

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

The Senior Associate, OOH is responsible for day-to-day activation and tracking of out-of-home media plans for various client verticals. As the day-to-day steward activating OOH, the Senior Associate will develop and maintain a deep knowledge of their clients’ business over time.

Key Responsibilities

• Manage day-to-day OOH activation responsibilities, including but not limited to:
  • Campaign tracking and deadline management
  • Creative trafficking
  • Media partner communication
  • Quality assurance and audit management
  • Post-campaign data recapping
  • Offshore support oversight
• Maintain strong working relationships with agency partners, internal stakeholders, and external vendors
• Respond to client internal and client requests
• Oversee market inspections and on-site reviews of OOH programs with vendors and clients, as appropriate
• Resolve billing discrepancies and support the finance team to ensure timely and accurate billing
• Stay current on OOH trends, innovations, research methodologies, and media landscape shifts
• Maintain comprehensive knowledge of non-traditional OOH media companies and offerings
• Attend and contribute to internal and external meetings and presentations
• Build and maintain productive partnerships with OOH sales representatives and media owners

Qualifications

• Bachelor’s degree or relevant experience
• 1+ years of media planning/buying experience, with a preference for out-of-home expertise
• Demonstrated success in activating media campaigns and client deliverables in a professional setting
• Strong written and verbal communication skills, with the ability to liaise effectively with internal teams and clients
• Solid understanding of media planning fundamentals and industry best practicesContribute to a collaborative team environment

Familiarity with current media trends, tools, and innovations in the OOH space

$40,000 - $75,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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