Senior Associate, Growth Marketing

Mammoth Brands; New York (NY); On-site; USD 91,000 - 114,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Equity in Mammoth Brands

Flexible time off and working hours

L&D stipend

Sabbatical after 5/10/15 years

Parental leave benefits

Team events and celebrations

Free products from brands

Job summary

Mammoth Brands is seeking a Growth Marketing Manager to drive paid search and social for Harry’s and Flamingo brands. You will own strategy, creative development, execution, and optimization to achieve profitable growth across Meta, Google, TikTok, Reddit, and more.

The role reports to the Director of Growth Marketing and collaborates with Analytics, Creative, and Product teams. This is an in-office role in NYC (SoHo), with collaborative, data-driven culture and a base salary range of

Qualifications

• 3–5 years of growth marketing experience, hands on, executing and optimizing ad campaigns.
• Intensely data-driven approach, analyze data deep; take action from insights.
• Willingness to test, learn, and take calculated risks; eager to master new things.
• Experience with complex omni-channel attribution models.

Responsibilities

• Define strategy, manage and scale customer acquisition via Meta & Google.
• Lead campaign planning, execution and optimization to hit sales/ROI targets.
• Set monthly/yearly goals for profitable growth in new customer acquisition.
• Track performance and report wins/learnings to guide future campaigns.
• Identify opportunities to expand into new digital channels.
• Collaborate with Harry’s and Flamingo product, lifecycle, brand teams.
• Stay ahead of trends to evolve growth strategy and expand audience.

Skills

Growth marketing

Data analysis

Campaign management

Omni-channel attribution

Digital marketing

Job description

Mammoth Brands (formerly Harry’s Inc.) is the modern CPG company behind brands Harry’s, Flamingo, Lume, Mando, and Coterie. We’re building a new model—and home—brands, founders, and talent looking to solve unmet needs, improve peoples’ lives, and ultimately challenge the status quo. Our mission is to “Create Things People Like More.” Simply put: everything we do should be better than what already exists. If it’s not, we don’t do it. This guides everything we do, from developing the best product experiences, to making Mammoth Brands a great place to work, to exploring innovative ways to give back to our community.

We got our start in 2013 when our co-founders created Harry's. They built the brand differently—online first, prioritizing direct relationships with customers—and in the process learned they’d created something bigger: a playbook and platform that could help other brands grow and scale to their full potential, and a vision to reimagine consumer packaged goods. Today, Mammoth Brands is a growing portfolio of brands and the largest CPG company built in the last 20 years. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: to create a company that people like more, that better serves its customers, employees, and community. As a company, we’re also committed to making a positive impact and have donated over $20 million through our network of nonprofit partners to date.

We build brands that move fast and think big — and we hire people who are curious about AI, willing to experiment with it in their day-to-day work, and excited to accelerate what's possible. We prioritize giving our team the tools, training, and space to build real fluency, so you grow alongside the technology and help shape how we use it.

About the Role

We are seeking a Growth Marketing Manager to run paid search & social channel efforts across both Harry’s and Flamingo brands. In this highly data-driven, analytical role, you will own the strategy, creative development, execution, and optimization to drive profitable growth through managing digital marketing campaigns across Meta, Google, Tik Tok, Reddit, etc). You will run programs that have a direct impact on the growth of Harry’s omni-channel business through your management of these existing channels, while exploring other marketing channels that will drive new customer acquisition.

Responsibilities:

• Define strategy, manage, and efficiently scale customer acquisition, primarily through Meta & Google
• Lead and perform campaign planning, execution and optimization to deliver sales and ROI targets
• Set and manage monthly and yearly goals for profitable growth in new customer acquisition in the channels you lead
• Track and report on performance, identifying key wins and learnings to advise future campaigns
• Identify opportunities to expand into new digital channels
• Work cross-functionally on projects across Harry’s and Flamingo portfolio of products
• Track emerging trends and identify new, innovative ways to evolve our growth marketing strategy, grow the audience and drive new customers

This might describe you:

• 3-5 years of growth marketing experience, hands on, executing, and optimizing on ad campaigns based on data trends (bonus for in-house growth experience at a DTC company)
• Intensely data-driven in your approach to solving problems, with a persistent desire to look for opportunities through data analysis, go multiple levels deep, understand, and take action.
• Motivated by learning and mastering new things; constantly testing & learning to figure things out; willing to take calculated risks
• Experience working with complex omni-channel attribution models

Who you will work with:

• Report to Director of Growth Marketing
• Work side-by-side with a best-in-class Growth team - Performance Marketing, Creative Development, and Analytics
• Internal teams at Harry’s including Product, Lifecycle & Engagement, Brand Marketing, and more
• Manage external vendors and agency partners across various marketing channels and tools

Benefits and perks

• Medical, dental, and vision coverage
• Equity in Mammoth Brands
• Flexible time off and working hours
• L&D stipend
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
• 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from our family of brands

The Mammoth Brands' working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday. Can’t forget the free products and the opportunity to have some meetings without Zoom!

We can’t quantify all of the intangible things we think you’ll love about working at Mammoth Brands, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $90,800-$113,500 , but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience.

Mammoth Brands is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

Mammoth Brands is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Mammoth Brands' commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

If visa sponsorship is required for work authorization, please note that Mammoth Brands in collaboration with immigration counsel will manage and submit all necessary legal filings on behalf of the candidate.