Senior Associate Director, Marketing Engagement

The University of Chicago Booth School of Business; Chicago (IL); On-site; USD 75,000 - 95,000; Full time

Job summary

The University of Chicago Booth School of Business seeks a Senior Associate Director for Marketing Engagement. This role leads strategic marketing initiatives, overseeing branding and communication strategies, while managing a team. The ideal candidate will have extensive experience in data-driven marketing, creative content development, and possess strong leadership skills.

Qualifications

• Minimum 7 years’ work experience in marketing and communications.
• Experience in developing comprehensive marketing strategies.
• Strong proficiency in data-informed decision-making.

Responsibilities

• Oversee visual identity and branding of the Kilts Center.
• Develop and implement comprehensive marketing strategies.
• Lead social media and communications strategy.

Skills

Digital marketing

Social media strategy

Data analysis

Creative content development

Education

Bachelor’s degree

Tools

MS Office

Job description

Senior Associate Director, Marketing Engagement

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Senior Associate Director, Marketing Engagement

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About The Department

Department

Booth Kilts Center: Programs

About The Department

The University of Chicago Booth School of Business is the second-oldest business school in the U.S. and second to none when it comes to influencing business education and business practices. Since 1898, the school has produced ideas and leaders that shape the world of business. Their rigorous, discipline-based approach to business education transforms students into confident, effective, respected business leaders prepared to face the toughest challenges.

Chicago Booth has the finest set of facilities of any business school in the world. Each of the four campuses (two in Chicago, one in London, and one in Hong Kong) reflects the architectural traditions of its environs while offering a state-of-the-art learning environment.

Chicago Booth Is Proud To Claim:

• an unmatched faculty.
• degree and open enrollment programs offered on three continents.
• a global body of nearly 56,000 accomplished alumni.
• strong and growing corporate relationships that provide a wealth of lifelong career opportunities.
  
  

As part of the world-renowned University of Chicago, Chicago Booth shares the University's core values that shape the distinctive intellectual culture. At Booth, they constantly question and test ideas, and seek proof. This extraordinarily effective approach to business leads to new ideas and innovative solutions. Seven of the Booth faculty members have won Nobel Prizes for these ideas - the first business school to achieve this accomplishment.

For more information about the University of Chicago Booth School of Business, please visit: http://www.chicagobooth.edu/.

Job Summary

The Senior Associate Director, Marketing and Engagement, is the Kilts Center’s chief marketing manager, leading the center’s data-informed marketing strategy and stakeholder engagement via communications. This position is responsible for developing comprehensive marketing strategies to promote the Kilts Center brand, disseminate quantitative marketing research, and attract key constituents to programs and events. In this capacity, the Sr. Associate Director co-manages two assistant directors, events and program marketing. The role requires a strategic thinker skilled in devising data-driven, multi-channel marketing tactics.

Responsibilities

• Oversees the visual identity, branding, and consistent messaging of the Center to various audiences.
• Develops, maintains, and continues to build the Center’s marketing measurement and reporting on overall performance, audience engagement, and digital performance of marketing channels.
• Leads development and implementation of a comprehensive communications strategy to increase awareness and visibility of the Center and marketing at Chicago Booth.
• Owns all event- and non-event related communications and promotions.
• Identifies and executes data-informed marketing and brand projects.
• Leads social media strategy.
• Owns communication strategy to disseminate academic research made possible by the Kilts Center data repository.
• Leads comprehensive marketing strategies for all programs and events.
• Works with communications and marketing colleagues across the organization to generate, repurpose, and disseminate content.
• Manages relationships with various partner student groups.
• Develops content and strategizes on creative and interactive ways to engage with students, speakers, alumni, faculty, and corporate partners.
• Co-manages two assistant directors.
• Plans, develops, designs and implements the strategic and tactical marketing plans for a department or program. Directs, monitors and evaluates marketing communication and research programs.
• Maintains departmental priorities, allocates resources, and determines project direction in line with established priorities.
• Leads one or more of the following marketing functions: marketing communications and advertising, web blogs or other digital marketing, and market research. Reviews and updates marketing infrastructure which may include one or more database systems, the intranet, and external web sites.
• Provides expertise to marketing communications, advertising, or publicity strategy. Plans and coordinates the development and production of marketing campaigns, ensuring deadlines and budgets are met. Designs, writes, and edits high profile or high visibility marketing materials, which may include press releases, book jacket copy, blogs, or other Web material.
• Performs other related work as needed.
  
  

Education:

Minimum Qualifications

Minimum requirements include a college or university degree in related field.

Work Experience:

Minimum requirements include knowledge and skills developed through 7+ years of work experience in a related job discipline.

Certifications:

Preferred Qualifications

Education:

• Bachelor’s degree.
  
  

Experience:

• A minimum eight years of marketing and communications experience.
• Demonstrates executional experience with an extensive set of marketing strategies and tactics.
  
  

Technical Skills Or Knowledge:

• Understands a wide variety of marketing and communications realms of expertise, including digital marketing, social media, analytics, creative, content development and market research.
• Demonstrated proficiency with MS Office (Word, Excel, PowerPoint, and Outlook).
  
  

Preferred Competencies

• Outstanding verbal, written, presentation skills and organizational skills.
• Work independently with little supervision; possess a self-motivated disposition; identify opportunities for improvement and recommend effective changes, all while achieving key objectives resulting in desired outcomes.
• Excellent strategic planning, critical and analytical thinking, high attention to detail, and persuasion skills.
• Handle multiple detailed tasks/projects simultaneously and meet strict deadlines with frequent interruptions.
• Demonstrated ability to work effectively and diplomatically with colleagues and with students, faculty, and corporate contacts in a multitude of communication methods, including in person, email, and phone.
• Professional demeanor, including tact, discretion, and a customer service-oriented approach.
  
  

Working Conditions

• This position is currently expected to work a minimum three days per week in the office.
• Occasionally work evenings or weekends for events.
  
  

Application Documents

• Resume/CV (required)
• Cover Letter (required)
  
  

When applying, the document(s) MUST be uploaded via the My Experience page, in the section titled Application Documents of the application.

Job Family

Communications

Role Impact

Individual Contributor

Scheduled Weekly Hours

37.5

Drug Test Required

No

Health Screen Required

No

Motor Vehicle Record Inquiry Required

No

Pay Rate Type

Salary

FLSA Status

Exempt

Pay Range

$75,000.00 - $95,000.00

The included pay rate or range represents the University’s good faith estimate of the possible compensation offer for this role at the time of posting.

Benefits Eligible

Yes

The University of Chicago offers a wide range of benefits programs and resources for eligible employees, including health, retirement, and paid time off. Information about the benefit offerings can be found in the Benefits Guidebook.

Posting Statement

The University of Chicago is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender, gender identity, or expression, national or ethnic origin, shared ancestry, age, status as an individual with a disability, military or veteran status, genetic information, or other protected classes under the law. For additional information please see the University's Notice of Nondiscrimination.

Job seekers in need of a reasonable accommodation to complete the application process should call 773-702-5800 or submit a request via Applicant Inquiry Form.

All offers of employment are contingent upon a background check that includes a review of conviction history. A conviction does not automatically preclude University employment. Rather, the University considers conviction information on a case-by-case basis and assesses the nature of the offense, the circumstances surrounding it, the proximity in time of the conviction, and its relevance to the position.

The University of Chicago's Annual Security & Fire Safety Report (Report) provides information about University offices and programs that provide safety support, crime and fire statistics, emergency response and communications plans, and other policies and information. The Report can be accessed online at: http://securityreport.uchicago.edu. Paper copies of the Report are available, upon request, from the University of Chicago Police Department, 850 E. 61st Street, Chicago, IL 60637.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Other

Job function

• Job function

  Marketing and Sales

• Industries

  Higher Education

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