Senior Associate-Digital Product Operations

American Express; New York (NY); Hybrid; USD 60,000 - 110,000; Full time

Job summary

Join a leading company in the financial services sector as a Senior Associate in the Digital Content Strategy team at American Express. This role is pivotal in enhancing customer engagement through innovative content strategies across digital platforms. You will cultivate partnerships while managing multiple priorities to drive revenue and enhance user experience. Ideal candidates will possess a Bachelor’s degree and have a solid foundation in digital marketing and project management.

Benefits

Competitive base salaries

6% Company Match on retirement savings plan

20+ weeks paid parental leave

Comprehensive medical, dental, vision benefits

Flexible working model

Qualifications

• 1-3 years of experience in Digital Marketing or Marketing Operations.
• Experience in digital products and content marketing preferred.
• Strong collaboration skills with proven ability to influence partners.

Responsibilities

• Serve as primary owner of US Web channel marketing.
• Consult on channel and placement strategy for campaigns.
• Develop relationships with Marketing partners to support business objectives.

Skills

Communication

Project Management

Data Analysis

Creativity

Education

Bachelor's Degree

Tools

Excel

Tableau

JIRA

Job description

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

How we serve our customers is constantly evolving and is a challenge we gladly accept. Whether you’re finding new ways to prevent identity fraud or enabling customers to start a new business, you can work with one of the most valuable data sets in the world to identify insights and actions that can have a meaningful impact on our customers and our business. And, with opportunities to learn from leaders who have defined the course of our industry, you can grow your career and define your own path. Find your place in risk and analytics on #TeamAmex.

Who We Are:

The Enterprise Digital Experiences team (EDX) is responsible for the product management and design of American Express’ proprietary digital products – Amex Mobile App, Americanexpress.com, Amex Offers, Customer Personalization, and Amex communication channels (email, SMS, and push notifications). As a team we are focused on driving engagement, satisfaction, and revenue through a combination of best-in-class user experience, and compelling features and functionality. We have a global remit and, with our partners across the company, we bring the best of American Express’ payment and related services to life through our digital experiences.

The Digital Content Strategy team sits within EDX, and its mission is to position Web and Mobile as a value driver to our customers and drive digital revenue and engagement via a clearly formulated content strategy. Through close partnership with Marketing, Product, and Analytics, the Senior Associate will be responsible for delivering the end-to-end content strategy for logged in Americanexpress.com in the US Market.

The Senior Associate will be responsible for driving engagement and revenue across logged in Americanexpress.com by partnering with internal Marketing teams to support campaigns, provide guidance on content best practices to optimize performance, and oversee the internal content review process in partnership with the Global Personalization Operations team. The ideal candidate for this role will be a skillful communicator, strategic thinker, have experience in digital marketing and/or digital products, lead with a customer-first mindset, and can work cross-functionally (both with Product and Marketing partners) – all while maintaining a solution-oriented attitude in the face of juggling multiple deliverables and objectives.

Key Responsibilities:

• Serve as primary owner of US Web channel marketing
• Develop and nurture relationships with Marketing partners across American Express to support business objectives, campaigns, and provide content solutions to drive successful marketing in channel
• Consult on channel and placement strategy, including targeting, copy, user experience, and personalization levers
• Provide guidance on launch process, partnering with Operations and Development teams to ensure timely campaign launches
• Work with key partners to develop Test & Learn strategies to improve personalized content and user experience, share results, and evaluate outcomes to optimize future campaigns
• Assist with new product launches and enhancements, overseeing content delivery via seamless campaign launches

Qualifications:

• Bachelor’s Degree required
• Minimum 1-3 years of Digital Marketing, Marketing Operations or Project Management experience
• Previous experience with digital products and/or content marketing preferred
• Strong communication and collaboration skills, with a proven ability to build relationships and influence cross functional partners
• Excellent organizational and project management skills; having a strong attention to detail, focus on quality, handling multiple priorities, and managing tight timelines
• Comfortable with analyzing numerical data and multi-variant tests; working in Excel, Tableau and JIRA, and has the ability to draw insights and make impactful recommendations based on data
• Ability to think creatively and problem-solve in a fast-paced environment
• Self-starter, enthusiastic, and results-driven
• Proactive and eager to learn, with ability to work independently

Salary Range: $60,000.00 to $110,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site .

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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