Senior Associate, Data Operations

WPP Media; New York (NY); Hybrid; USD 45,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Comprehensive benefits

Job summary

WPP Media seeks a Business Intelligence and Data Visualization Senior Associate to build and maintain reporting and BI layers. You will pull, cleanse, and transform data to deliver campaign insights and competitive intelligence, enabling optimization of media investments.

You will collate data requirements, manage provisioning, and help craft a scalable data‑driven activation framework using Tableau, Power BI, and cloud tools. Strong communication and analytical skills are essential.

Qualifications

• Bachelor’s degree or equivalent professional work experience.
• 1–3 years in data management, visualization and analytics in marketing/media.
• Experience building dashboards with Tableau/Power BI/GDS; knowledge of visual techniques.
• Experience with Alteryx for business logic; cloud exposure (Azure/GCP/AWS).
• SQL or Python experience; digital data from ad serving platforms preferred.

Responsibilities

• Collect data requirements and define metrics and data stitching rules.
• Manage monthly data provisioning and activation taxonomy.
• Retrieve, compile, and format large data volumes (ETL).
• Assist in setting up client environments (cloud/data lakes).
• Develop dashboards and BI visuals for campaign insights and optimization.
• Contribute to automated QA for data accuracy and timeliness.
• Explain technical concepts to non‑technical stakeholders.

Skills

Tableau

Power BI

Google Data Studio

Datorama

Domo

Alteryx

SQL

Python

Azure

GCP

AWS

IBM data cloud pack

Digital analytics

Education

Bachelor’s degree or equivalent

Tools

Tableau

Power BI

Google Data Studio

Datorama

Domo

Alteryx

SQL

Python

Azure

GCP

AWS

Google Campaign Manager

MediaOcean

Adobe Analytics

Google Analytics

Job description

WPP is the trusted growth partner for the world‑leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

About Wavemaker: A Leading WPP Media Brand

Wavemaker, part of WPP, positively provokes growth for clients by reshaping consumer decision‑making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

Role Summary & Impact

We are looking for a Business Intelligence and Data Visualization Senior Associate who will build, develop and maintain the reporting infrastructure, the business intelligence, and the data visualization to deliver campaign reporting insights as well as competitive insights. In this role, the incumbent will retrieve, compile, cleanse and transform data to create the intelligence layer leading to analysis and optimization of media investments.

• Collect data requirements from client teams to understand the measurement framework, the most critical metrics to implement for database build and business logic for data stitching.
• Manage monthly data provisioning.
• Define the taxonomy for the activation team to implement to ease data retrieval.
• Manage the retrieving, compiling, and formatting of large volumes of data (ETL).
• Assist in the set‑up of the clients’ environment (Cloud infrastructure and data lakes …)
• Assist in the build and development of custom databases on the reporting platform.
• Assist in the strategy and development of the data visualization layer of the business intelligence platforms (Tableau) for insight generation for use in campaign monitoring and optimization.
• Help the development of automated QA processes to ensure data accuracy and timeliness.
• Communicate technical terms to non‑technical people and help them understand why change might be required to achieve a specific goal or to complete a project.

Skills and Experience

• Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field. OR equivalent professional work experience.
• 1–3 years of work experience in data management, data visualization and data analytics preferably in a marketing and/or media agency.
• Experience in database structure work and in building dashboards with Tableau and/or Power BI, Google Data Studio, Datorama, Domo is required; knowledge of visual techniques for data analysis and presentation is a plus.
• Experience with Alteryx for business logic design required as well as ability to operate in Cloud environment (Azure, GCP, AWS, IBM data cloud pack).
• Experience working with SQL or Python.
• Experience with digital data from ad serving platforms (e.g. Google Campaign Manager, other ad servers), campaign planning tools (e.g. Prisma, Lumina, MediaOcean), website analytics software (e.g. Adobe Analytics, Google Analytics), paid search engine marketing data sources (e.g. Adwords, Marin) and others is strongly preferred.
• Strong speaking and written professional communication skills.
• Strong analytical, critical thinking, and problem‑solving skills.
• The ability to thrive in a fast‑paced and deadline‑driven environment.
• Strategic thinker & doer.
• Curious and excited to learn.
• High sense of accountability and ownership.
• Collaborative with a partnership mindset.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to be extraordinary, investing in our employees to inspire transformational creativity. We also lead optimistically, firmly believing in and championing growth and development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We create an open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection in this open and supportive environment. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

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Pay Range

US Pay Range: $45,000 – $90,000 USD. Individual compensation varies based on job‑related factors, including location, business needs, level of responsibility, experience, and qualifications. For more details, visit https://mybenefits.wpp.com/public/welcome.