Director, Advanced Analytics

Wppmedia; New York (NY); Hybrid; USD 100,000 - 230,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Paid time off

Mental health awareness days

Job summary

Wppmedia in New York is looking for a Data Scientist with expertise in advanced analytics. This role involves defining and implementing advanced analytics solutions for clients, including consumer journey modeling and multimedia attribution.

The ideal candidate should have extensive experience in data manipulation and statistical analysis, alongside a Bachelor's degree in a relevant field.

The position offers a hybrid working model and a competitive salary range between $100,000 and $230,000 USD.

Qualifications

• 8+ years of hands-on relevant work experience in data science.
• Ability to operate in clean rooms and analytics environments.
• Strong communication skills in both spoken and written formats.

Responsibilities

• Create measurement hypotheses and identify client's data.
• Research and recommend analytic approaches for marketing problems.
• Define a test & learn agenda for data science practice.

Skills

Data science application

Large data sets manipulation

Marketing analytics

Python programming

Statistical analysis

Education

Bachelor's degree in Marketing, Business Analytics or related

Ph.D. in relevant field

Tools

Numpy

Pandas

TensorFlow

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

About Mindshare: A Leading WPP Media Brand

This role is within Mindshare, a leading brand within WPP Media, where you will be instrumental in driving Good Growth for clients and all stakeholders through intentional media strategies.

Role Summary & Impact

We are looking for a data scientist expert in advanced analytics who will define and implement advanced analytics (consumer journey, advanced segmentation, churn/switcher models, propensity, demand forecast model, media mix modelling, multi‑touch attribution, predictive modelling, lifetime value analysis, normalization work, multi‑variables correlation models …). You will be a strategic thinker ideating based on hypotheses leading to the creation of advanced analytics solutions and services for Wavemaker clients.

• Create measurement hypotheses, identify client’s data (1PD) and other data sets and preferred technique/model.
• Research and recommend the best analytic approaches to solving the most difficult marketing problems facing our clients.
• Define a test & learn agenda to evolve the data science practice.
• Conceptualize, create, and deploy proprietary models to enhance audience strategy, audience‑driven planning, and activation: consumer journey, advanced segmentation, churn/switcher models, propensity, demand forecast model, multi‑touch attribution, predictive modeling, lifetime value analysis, normalization work, multi‑variables correlation models).
• Document requirements supporting each proprietary model to contribute to the creation of scalable data science capabilities for all Wavemaker’s clients, provide consultative input & approval of data architecture implementation.

Skills and Experience

• Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field. OR equivalent professional work experience.
• 8+ years of hands‑on relevant work experience in data science application and in manipulating large unstructured and structured data sets to create insights.
• Ph.D. which required heavy use of statistics, data science, machine learning, etc. is preferred but not required.
• Knowledge with marketing analytics, especially digital analytics, and media analytics highly preferred – Agency experience is a plus.
• Ability to operate in clean rooms (ADH, AMC, LiveRamp Safe Haven and others), analytics environments as well as use geospatial, Artificial Intelligence and Machine Learning to model, scale, and predict.
• Strong statistics skills such as distributions, statistical testing, regression, etc.
• Proficiency in programming languages: Python, SQL; Knowledge of R.
• Natural curiosity for exploring data and finding the untold story.
• Experience with common data science toolkits (Numpy, Pandas, Tensorflow…)
• Strong speaking and written professional communication skills.
• Strong analytical, critical thinking, and problem‑solving skills.
• The ability to thrive in a fast‑paced and deadline‑driven environment.
• Curious and excited to learn.
• High sense of accountability and ownership.
• Collaborative with a partnership mindset.

Life at WPP Media & Benefits

Our comprehensive benefits package includes competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.

We adopt a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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US Pay Range

$100,000 – $230,000 USD