Senior Associate, Data-Driven Customer Marketing Performance

JPMorgan Chase & Co.; Wilmington (DE); On-site; USD 100,000 - 140,000; Full time

Job summary

JPMorgan Chase & Co. seeks a Senior Associate, Customer Marketing Performance Enablement to help shape measurement and decisioning across branded card programs. You will enable data-promoted decisions, accelerated testing, and scalable analytics that promote performance and customer engagement.

You will partner across Marketing, Data & Analytics, Personalization & Insights, OAT, and Finance to translate priorities into insights, testing strategies, and data-driven support.

Qualifications

• Requires Bachelor's degree in a relevant field.
• 3+ years in marketing analytics or related roles.
• Experience with dashboards, reporting tools and metrics.
• Understanding of segmentation, targeting and measurement.
• Strong analytical, communication and stakeholder skills.
• Ability to work across cross-functional teams.

Responsibilities

• Support performance marketing enablement across data, measurement, and testing with Marketing, D&A, OAT, and P&I
• Build dashboards and executive reporting to improve visibility into customer engagement and performance
• Enable cross-touchpoint data alignment with Marketing and D&A to drive consistent insights
• Execute testing agendas with Marketing, OAT and D&A to increase test velocity and actionable learnings
• Partner with D&A and P&I to prioritize and track high-impact data use cases
• Support segmentation and measurement to improve targeting and campaign effectiveness
• Contribute to forecasting and planning with Marketing and Finance to strengthen decision-making based on impact
• Enable data-driven marketing by increasing use of insights in optimization and strategy
• Support rollout of AI-enabled analytics and reporting tools with cross-functional partners
• Track reporting, test plans, and timelines to improve speed and consistency of insights
• Identify opportunities to improve performance visibility, test impact, and analytical capabilities utilizing AI

Skills

Marketing analytics

Performance marketing

Dashboards

Reporting tools

Campaign optimization

Segmentation

Targeting

Marketing measurement

Stakeholder management

Project management

Communication

Problem solving

Attention to detail

Education

Bachelor's degree

Advanced degree

Job description

JPMorgan Chase & Co. seeks a Senior Associate, Customer Marketing Performance Enablement to help shape measurement and decisioning across branded card programs. You will enable data-promoted decisions, accelerated testing, and scalable analytics that promote performance and customer engagement.

You will partner across Marketing, Data & Analytics, Personalization & Insights, OAT, and Finance to translate priorities into insights, testing strategies, and data-driven support.