Senior Associate - Card Partnership Marketing (Hybrid)

Capital One; Chicago (IL); Hybrid; USD 88,000 - 100,000; Full time

Job summary

Capital One is seeking a Senior Associate for Card Partnerships Marketing (Hybrid) in Chicago. You will lead cross‑functional teams in developing and executing omni‑channel marketing strategies for Cobrand and Private Label programs, shaping annual plans and driving business goals.

The role emphasizes customer-centric marketing, strong collaboration, and data-driven decision making across partner brands and Capital One’s own brand.

Qualifications

• Bachelor’s Degree or Military Experience.
• At least 3 years of marketing or project management experience.
• At least 2 years of multi‑channel digital marketing experience.
• At least 2 years experience planning, executing and analyzing marketing programs.
• At least 2 years of experience managing creative processes, partnering with creative teams and developing creative optimization frameworks.

Responsibilities

• Lead the creative strategy, development and execution for marketing initiatives across multiple channels.
• Develop creative briefs based on project intent and manage stakeholder feedback.
• Leverage customer insights, campaign results and partner needs to optimize marketing initiatives.
• Oversee project management of campaigns, budgets, timelines and results.
• Conduct marketing quality assurance prior to campaign launch.
• Escalate issues and opportunities as needed.
• Support development of an Annual Marketing Plan including ideation and channel plans.
• Maintain a customer-centric view of end-to-end experience across lifecycle, with consistent branding.

Skills

Marketing strategy

Project management

Multi-channel digital marketing

Creative development

Cross-functional collaboration

Communication

Education

Bachelor’s Degree or Military Experience

Job description

Senior Associate - Card Partnership Marketing (Hybrid)

CapitalOne, one of Fortune Magazine’s “100 Best Companies to Work For,” is looking for a strategic, collaborative Senior Marketing Associate to join our Card Partnerships Marketing Team supporting admired brands such as WilliamsSonoma, BJ’s Wholesale Club, Kohl’s, Bass Pro, Cabelas, T‑Mobile, REI and more. You will work across Partner Cobrand and Private Label credit card programs as a day‑to‑day marketing contact, driving initiatives that ladder up to an annual marketing plan and set of business goals. The Card Partnerships Marketing team represents the “voice of the customer” across a broader, cross‑functional partnership team and evangelizes customer‑centric, industry best practices in developing, managing and continually optimizing marketing programs. In this role, specifically, you will be responsible for managing the development and execution of marketing and creative strategies for the Card Partnerships business across multiple channels and customer segments. This role is external partner‑facing.

Responsibilities

• Leads the creative strategy, development and execution for marketing initiatives across multiple marketing channels, focusing on an omni‑channel approach (including digital, email, print, within stores, and/or other innovative marketing channels).
• Includes developing creative briefs based on project intent, providing and managing stakeholder feedback throughout development and ensuring all required updates are made in a timely manner.
• Leverages customer insights, campaign performance results and partner needs when developing marketing initiative recommendations impacting marketing plan and/or creative strategy.
• Oversees project management of deliverables, including campaigns, budget, timelines and results.
• Includes conducting marketing quality assurance prior to campaign launch.
• Identifies any potential issues and opportunities and appropriately escalates.
• Develops detailed documentation for team reference.
• Supports leadership in the development of an Annual Marketing Plan, including ideation, research, channel plans and a communication and go‑to‑market strategy.
• Supports prioritization process which includes organizing and clarifying project intent and requesting team resources.
• Takes a holistic and customer‑centric view on end‑to‑end customer experience across the lifecycle, including consistent branding and communication.
• Champions the partner brand and Capital One brand, ensuring that all marketing aligns to respective brand personas, voice and style guides.
• Builds and develops strong relationships with cross‑functional team members and stakeholders focused on reaching shared marketing objectives and goals.
• This includes both Capital One internal team and partner teams including business, marketing, creative, research, legal, operations.

Ideal Candidate

• Is able to take a customer challenge and translate it into a well‑developed, marketing recommendation, backed with research, effective data points, and in an easy to understand story‑telling format.
• Thrives on collaboration, the opportunity to build in white space and the drive for results.
• Is a highly effective communicator who can influence internal decision makers with formal recommendations and informal networking.
• Has strong attention to detail, organization skills, and is able to deliver on Capital One's executional‑excellence and rigorous well‑managed expectations.
• Is a skilled relationship‑builder who can create strong, high‑leverage internal networks.
• Has a passion for leveraging data, metrics and insights to drive results and learnings.
• Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work.
• Possesses strong communication and influence skills: verbal and written.

Basic Qualifications

• Bachelor’s Degree or Military Experience
• At least 3 years of marketing or project management experience
• At least 2 years of multi‑channel digital marketing experience
• At least 2 years experience planning, executing and analyzing marketing programs
• At least 2 years of experience managing creative processes, partnering with creative teams and developing creative optimization frameworks

Preferred Qualifications

• At least 2 years in the financial services industry.
• At least 2 years in the retail industry.
• At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

2024 Salaries

• Chicago, IL: $87,700 - $100,100 for Sr. Associate, Marketing
• McLean, VA: $96,500 - $110,100 for Sr. Associate, Marketing
• Richmond, VA: $87,700 - $100,100 for Sr. Associate, Marketing

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well‑being. Learn more at the Capital One Careers website. Eligibility varies based on full or part‑time status, exempt or non‑exempt status, and management level. This role is expected to accept applications for a minimum of 5 business days.

No agencies please.

Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non‑discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug‑free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; SanFrancisco, California Police Code Article 49, Sections 4901-4920; NewYork City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

At Capital One, we’re building a leading information‑based technology company. Still founder‑led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit.