Senior Associate Brand Manager

TruRoots; Dedham (MA); On-site; USD 70,000 - 90,000; Full time

Job summary

TruRoots is searching for a Senior Associate Brand Manager in Dedham, MA. The ideal candidate will own brand initiatives from inception to launch, working on branded innovation and managing multiple projects.

The role requires 3+ years of experience in brand management and a strong focus on project planning, team collaboration, and data analysis. Candidates with a Bachelor's degree in business or marketing are preferred. A proactive and creative problem-solver is essential.

Qualifications

• 3+ years of experience in brand management, marketing or related roles, preferably within CPG or beverage industry.
• Experience with syndicated data analysis (SPINS, IRI, Nielsen, 84.51, Numerator).
• Proficient presentation skills and able to adapt storytelling to different audiences.

Responsibilities

• Oversee multiple projects from start to finish, including branded innovation.
• Lead cross-functional teams to assist in achieving company objectives.
• Assist with overall high-level brand strategy.

Skills

Project planning and management

Cross-functional team leadership

Data analysis

Consumer-focused thinking

Strong communication skills

Education

Bachelor's degree in business/marketing or related field

Tools

Microsoft Suite (Word, Excel, PowerPoint)

Job description

Senior Associate Brand Manager

Location: Dedham, MA (Headquarters)

Are you a creative CPG marketer and expert project manager with a passion for better-for-you food and beverages? Do you excel at flexing between roll-up-your-sleeves execution and outside-the-box problem solving? Do you thrive in a fast-paced, start-up culture where you can truly own brand initiatives from inception to launch? Then TruRoots may be the place for you!

TruRoots Company is a private equity backed CPG food and beverage company with thriving, category-leading brands consumers love. We’re focused on accelerating growth through expanding our brand portfolios, which include R.W. Knudsen Family juices, Santa Cruz Organic beverages and applesauces and TruRoots grains. We’re seeking a passionate, high-energy, outside-the-box Senior Associate Brand Manager who can flawlessly manage multiple projects and lead cross-functional teams to assist in achieving company objectives.

As Senior Associate Brand Manager, you’ll be responsible for overseeing multiple projects from start to finish, including branded innovation, packaging graphics updates, digital shelf management, brand health and market trend analysis and sales support materials development, among others. You will also play a key role in assisting with overall high-level brand strategy and will partner closely with marketing, sales, finance, R&D, supply chain and operations peers.

To succeed in this dynamic fast-paced environment, the right candidate must be a quick-thinker, direct communicator, highly organized with a steadfast attention to detail, flexible and self-motivated. We need someone who is driven, acts fast, is highly analytical and thinks like an owner; you must be a proactive and creative problem‑solver always thinking several steps ahead.

Skills Needed:

• Proven experience in project planning and management, with a keen focus on building timelines, setting milestones and tracking to on-time completion
• Ability to lead and collaborate with cross‑functional teams, including sales, R&D, supply chain, finance and operations
• Analytically minded and able to translate data into insights into activation with syndicated data experience (IRI, Nielsen, SPINs, 84.51)
• Consumer‑focused thinking and ability to develop creative materials tied to consumer insights, brand positioning and company objectives
• Solid inter‑personal and communication skills, highly organized, self‑motivated and detail oriented

Ideal Candidate Profile:

• 3+ years of experience in brand management, marketing or related roles, preferably within Consumer‑Packaged Goods (CPG) or beverage industry
• Bachelor’s degree in business/marketing or related field (MBA not required)
• Proven experience in project planning and management
• Experience with syndicated data analysis (SPINS, IRI, Nielsen, 84.51, Numerator)
• Strong presentation skills and ability to adapt storytelling to different audiences
• Prior experience with better‑for‑you, challenger, startup or private equity backed brands a plus
• Consumer‑insight focused with keen eye for consumer and design trends
• Proficient with Microsoft Suite (Word, Excel, PowerPoint, etc.)

Equal Employment Opportunity

TruRoots Company provides equal employment opportunities (EEO) to all employees and applicants without regard to race, sex, color, religion, gender, sexual orientation or preference, gender identity or expression, national origin or ethnicity, age, marital status, pregnancy, genetic information, disability, or veteran status, in accordance with applicable federal, state and local laws. TruRoots is an equal‑opportunity employer. We are committed to ensuring equal employment opportunities for all employees and applicants for employment without regard to race, color, religion, sex, natural origin, age, disability, sexual orientation, gender identity, or any other characteristics protected by applicable law. In compliance with federal and state employment laws, TruRoots prohibits discrimination against employees and applicants based on these protective characteristics. This policy applies to all aspects of employment including recruitment, hiring, promotion, transfer compensation, benefits, training, and termination. We are dedicated to creating a diverse and inclusive work environment where all employees are treated with dignity, respect, and fairness. Our commitment to diversity extends beyond compliance with the law. It is integral to our culture and central to our success as an organization.