Senior Associate, Audience Development

Morningbrew; New York (NY); On-site; USD 75,000 - 80,000; Full time

Benefits offered by this job

Brew HQ office perks

401(k) employer match

Premium health, vision, dental

Mental health benefits

Care concierge & One Medical access

Parental leave & fertility coverage

Employee Resource Groups

Gym reimbursements

Learning credit

Job summary

Morning Brew Inc. is seeking a Senior Associate, Audience Development to join our Audience & Ad Operations team. You’ll drive paid and organic growth, support campaigns, and manage performance tracking across podcast, video, and newsletters.

Reporting to the Director of Audience Development, you’ll own data-driven QBR cycles and build cross-functional relationships from day one. You’ll own dashboards, deliverables, and coordination across Paid, Lifecycle, Events, and Consumer Revenue to keep

Qualifications

• 2-4 years in marketing, media, audience development, or a related analytics or operations function.
• Experience owning a recurring reporting deliverable (e.g., a weekly dashboard, monthly performance review, or quarterly report) in a professional context.
• Experience running paid acquisition campaigns for podcast or YouTube subscriber growth strongly preferred.
• Working knowledge of Google Sheets and reporting tools like Lightdash (or similar) required.
• Strong written communication skills; you'll be assembling decks and coordinating across teams regularly.

Responsibilities

• QBR Ownership: Own the production cycle across franchises — pulling data, building the deck, and incorporating leadership feedback through final delivery, on a fixed quarterly deadline.
• Cross-Functional Coordination: Partner with stakeholders across Paid, Lifecycle, Events, and Consumer Revenue to gather performance context for QBRs, and keep projects on schedule between reporting cycles by tracking open items and following up directly.
• Paid Acquisition: Execute paid acquisition campaigns: launching campaigns, testing new ad creative, monitoring spend and key performance metrics, and optimizing as needed.
• Cross-Franchise Performance Tracking: Own the operational layer for audience growth measurement — dashboards and reports tracking podcast, video, newsletter, and social growth.
• Research and Analysis: Use data and insights to identify trends and suggest optimization and testing opportunities.

Skills

Marketing analytics

Audience development

Data reporting

Paid acquisition

Google Sheets

Communication

Tools

Lightdash

Job description

At Morning Brew Inc., we mix what you need to know with our unique brand of wit to attract, and build real relationships with, the next generation of business leaders. We speak to them like people, ensuring they get the context and insight needed to make decisions every day. Loyalty and trust are our most valuable currencies.

Whether scrolling, reading, watching, or listening, our audience trusts us for credible, entertaining business content that makes an impact on their personal and professional lives.

The Morning Brew team is clever, creative, and growing fast. Want in? Read on.

OVERVIEW

We're looking for a Senior Associate, Audience Development to join our Audience & Ad Operations team. Reporting to the Director of Audience Development, you'll work across paid acquisition and organic growth — supporting campaigns, tracking performance, and contributing to team-wide operations for our multimedia properties, newsletters, and new launches.

You’ll also own the Quarterly Business Review (QBR) production cycle for the entire Audience team. That means compiling the metrics that drive decisions, building cross-functional relationships across Morning Brew Inc. from day one, and gaining real visibility into how our audience is growing across every franchise and channel.

WHAT YOU'LL DO

QBR Ownership: Own the production cycle across franchises — pulling data, building the deck, and incorporating leadership feedback through final delivery, on a fixed quarterly deadline. Cross-Functional Coordination: Partner with stakeholders across Paid, Lifecycle, Events, and Consumer Revenue to gather performance context for QBRs, and keep projects on schedule between reporting cycles by tracking open items and following up directly.

Paid Acquisition: Execute paid acquisition campaigns: launching campaigns, testing new ad creative, monitoring spend and key performance metrics, and optimizing as needed. Experience running acquisition campaigns for podcast and YouTube subscriber growth is preferred.

Cross-Franchise Performance Tracking: Own the operational layer for audience growth measurement — keeping a constant pulse on the dashboards and reports that track podcast, video, newsletter, and social growth, and keeping metrics and definitions consistent as new products and channels are added.

Research and Analysis: Use data and insights to identify trends and suggest optimization and testing opportunities. Assist in the execution and measurement of these efforts.

WHAT YOU'LL BRING

• Strong organizational skills: you can manage multiple recurring deliverables (daily tasks, weekly updates, monthly campaign reviews, the quarterly QBR) without missing a deadline.
• Comfort with data and reporting: you should be able to navigate available data resources, make sense of what the numbers are saying, and recognize what's worth paying attention to.
• Proactive communication style: you give people clear, consistent status updates and raise problems when you spot them.
• Curiosity about audience growth: you want to understand how media companies grow their audiences and have a desire to learn fast.

QUALIFICATIONS

• 2-4 years in marketing, media, audience development, or a related analytics or operations function.
• Experience owning a recurring reporting deliverable (e.g., a weekly dashboard, monthly performance review, or quarterly report) in a professional context.
• Experience running paid acquisition campaigns for podcast or YouTube subscriber growth strongly preferred.
• Working knowledge of Google Sheets and reporting tools like Lightdash (or similar) required.
• Strong written communication skills; you'll be assembling decks and coordinating across teams regularly.

COMPENSATION

$75,000 - $80,000 DOE

*Final offers for this job will be made within the parameters of the salary range provided, commensurate with experience. Total offer package to include benefits highlighted under our perks section below.

HOW WE TREAT EACH OTHER

• Respectful Cando r -- We believe that engaging in timely, constructive, and open discourse is an act of respect that makes for a more transparent and productive work environment.
• Empathy -- We establish a strong partnership of trust with our co-workers and partners. We build human connections in order to understand each other.
• Inclusivity -- Morning Brew Inc is deeply committed to fostering a transparently inclusive workplace environment, and people of color, women, people with disabilities, veterans, and LGBTQIA+ candidates are strongly encouraged to apply.

HOW WE TREAT OUR WORK

• Curiosity -- We learn every day through deliberate inquiry and exploration. We re-examine assumptions to be a better company, offer better products, and become better colleagues.
• Accountability -- We celebrate our successes and own our failures. Taking responsibility for our actions allows us to learn from our experiences.
• Bias Toward Action -- We know speed matters in business so we embrace quick and calculated risk-taking. We understand that many actions are reversible and therefore we are solutions-oriented, even when facing obstacles and challenges.
• Challenger Mentality -- We don’t allow ourselves to be comfortable with our success. We are hungry to become the best and create more value for our audience.
• Clarity of Purpose -- We understand the "why" in our work, which helps us to operate at our highest level of performance and efficiency.

PERKS

• Brew’s HQ: Pick an adjustable standing desk or cozy corner and load up on free coffee (duh) and snacks at our new two-story office space in NYC’s Flatiron District.
• 401(k) employer match: We want to help you prepare for the future, now.
• Premium health, vision, and dental plans: Your health matters!
• Mental health benefits: Personalized plans and programs to promote your mental well-being.
• Extra help when you need it: Including a care concierge, plus free access to One Medical and the Calm app.
• Family planning: Want to join #brewparents? Generous paid parental leave and fertility coverage for eligible employees.
• Employee Resource Groups: Black Coffee, LGBTQ Brew, AAPI Brew, Cafe Con Leche, and Grounded
• Gym and workout class reimbursements: It pays to be healthy.
• Annual learning credit: Want to learn something new? We'll reimburse you.

BRIEF BREW HISTORY

Morning Brew Inc. was founded in 2015 by two entrepreneurial college students who noticed their peers were not consuming legacy media resources about business and finance news, but had a high desire to learn about those topics. What started as a small on-campus email has since evolved into a multi-channel media company that operates 20+ unique content franchises. All while maintaining our witty, honest and engaging tone that millions of loyal MBI audience members rely upon daily to better navigate the world.

In 2020 a majority stake in MBI was acquired by Axel Springer SE and in February 2025 that position was increased to full ownership of the business. Axel Springer SE is a family-owned, transatlantic media company headquartered in Berlin and New York that is committed to the values of a free and informed society. To learn more about Axel Springer SE and what defines us, visit http://axelspringer.com/en/what-defines-us.