Senior Associate, Activation

Omnicom Media; Charlotte (NC); On-site; USD 40,000 - 75,000; Full time

Job summary

Omnicom Media in Charlotte (and across Chicago, Dallas and New York) seeks a Senior Associate, Outcomes to help deliver guaranteed KPI-driven campaigns across programmatic, search and social. You will support plan execution, optimization and reporting while collaborating with managers and cross-functional teams.

The role requires a Bachelor's degree and 1–2+ years managing digital media campaigns in an agency setting, with strong analytical and communication skills.

Qualifications

• Bachelor's degree or equivalent work experience in advertising, marketing, or related field.
• 1-2+ years managing digital media campaigns in an agency or similar environment.
• Experience with campaign reporting, performance analysis, and optimization.
• Mentoring or supporting junior team members is a plus.

Responsibilities

• Oversee day-to-day digital campaigns across programmatic, search, and social to meet client KPIs.
• Monitor pacing and performance, optimize opportunities to improve efficiency.
• Execute optimizations and ensure KPI delivery with accuracy and quality.
• Collaborate with internal and external partners to deliver campaigns.
• Develop campaign reporting with insights and recommendations.
• Identify trends, risks, and opportunities from performance data.

Skills

Digital media knowledge

Analytical skills

Multitasking

Attention to detail

Communication skills

Team collaboration

Proactive learning

Education

Bachelor's degree or equivalent

Tools

MS Office Suite

Job description

Job Description

The Senior Associate, Outcomes will join a dynamic team within Omnicom Media across our Charlotte, Chicago, Dallas and New York locations. The Outcomes team is designed to deliver guaranteed performance against client KPIs for opted-in clients across Omnicom Media's agency portfolio.

Agency

Omnicom Media

Job Function

Media

Job Subfunction

Performance Media

Key Responsibilities

• Manage day-to-day oversight of digital campaigns being activated across programmatic, search, and social platforms ensuring alignment to integrated investment strategies and client objectives
• Monitor campaign pacing and performance, proactively identifying optimization opportunities to improve efficiency and maximize outcomes
• Execute campaign optimizations and ensure campaigns deliver against guaranteed KPIs while maintaining high standards for accuracy and quality
• Partner with internal teams and external partners to support media plan execution and ensure seamless campaign delivery
• Support media plan development through data analysis, insights, and performance considerations
• Stay informed on industry trends and emerging technologies to strengthen campaign
• Develop campaign reporting, including performance analysis, insights, and optimization recommendations aligned to guaranteed KPIs
• Analyze performance data to identify trends, risks, and opportunities, and communication findings to Managers and broader team
• Support the creation of client-facing deliverables, ensuring accuracy, clarity, and actionable insights
• Assist in monitoring campaign performance and proactively flag risks to ensure consistent delivery against client objectives
• Collaborate closely with Managers and cross-functional teams to delivery integrated, high-quality campaign execution
• Provide guidance and support to Associates on campaign management, reporting, and pacing to ensure strong execution
• Contribute to a collaborative team environment focused on learning, accountability, and continuous improvement
• Ensure campaign deliverables are completed on time and aligned with campaign requirements and organizational standards
• Develop a strong understanding of product positioning, media strategies, and platform capabilities to performance and recommendations
• Identify opportunities to improve workflows and efficiencies across campaign management and reporting processes

Required Skills

• Working knowledge of digital media channels, including programmatic, search, social platforms
• Strong analytical skills with the ability to interrupt data and provide actionable insights
• Ability to manage multiple campaigns and priorities in a fast-paced environment
• High attention to detail with strong organizational and time management skills
• Effective written and verbal communication skills
• Collaborative mindset with the ability to work across teams and support junior team members
• Proactive, self-starter attitude with a drive to learn and grow

Experience

• Bachelor's degree or equivalent work experience, preferably in advertising, marketing, communications, or a related field
• 1-2+ years of experience managing or supporting digital media campaigns within an agency or similar environment
• Experience with campaign reporting, performance analysis, and optimization
• Prior experience mentoring or supporting junior team members is a plus
• Foundational knowledge of advertising, marketing, and media principles
• Industry certifications (e.g. Google, Programmatic, Social platforms) are a plus but not required
• Proficiency in Microsoft Office Suite, including Excel, PowerPoint, Word, and Teams
• $40,000-$75,000

$40,000-$75,000

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

, $40,000-$75,000