Senior Art Director — Product Illustration & Motion

Expedia Group; San Francisco (CA); On-site; USD 187,000 - 262,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Paid time off

Employee Assistance Program

Wellness and travel reimbursement

Travel discounts

IATAN membership

Job summary

Expedia Group is hiring a Senior Art Director, Illustration & Motion to lead art direction across icons, pictograms, and motion for iOS, Android, and web. You will craft a cohesive visual language, build scalable asset systems in Figma, and collaborate with design system and engineering teams to deliver high-quality, accessible assets across platforms.

You’ll also shape AI-assisted workflows, mentor designers, and translate product goals into creative direction while managing multiple projects

Qualifications

• Portfolio showing illustration and motion work in a product context
• Hands-on expertise in illustration and motion tools (Illustrator, Figma, After Effects, Rive)
• A high bar for AI fluency: demonstrated experience using AI tools and automation to scale creative work while maintaining craft, taste, and brand consistency
• Systems thinking: experience building or contributing to scalable asset systems (icon, illustration, or motion libraries) in Figma, with an understanding of how those assets are implemented in code
• Experience art directing or providing creative feedback to other designers, freelancers, or agencies
• Strong foundations in composition, color, shape, and timing, with attention to detail at small sizes
• Working knowledge of how illustrated and animated assets are handed off and implemented across iOS, Android, and web
• Clear communication and the ability to present work and rationale to cross‑functional partners
• Bachelor’s degree in Design, Motion, HCI, User Experience, or related field (or equivalent experience)

Responsibilities

• Design product illustration and iconography for iOS, Android, and web
• Maintain and evolve our visual language, keeping assets consistent, accessible, and scalable
• Craft UI animations, micro-interactions, and animated illustrations that add clarity and delight
• Prepare assets and motion details so engineers can implement them accurately (e.g., Lottie, Rive, native animation)
• Review builds and give feedback so the shipped experience matches the design intent
• Design and maintain scalable systems for icons, pictograms, illustration, and motion, with clear structure, naming, tokens, and versioning
• Build well-organized Figma libraries and components that make assets easy for designers to find, use, and customize
• Partner with design system and engineering teams to define how assets are packaged, delivered, and implemented in code across platforms (e.g., icon fonts or SVG pipelines, asset catalogs, animation files)
• Create documentation and guidelines so teams can adopt assets correctly and consistently, and set up processes for contribution, updates, and deprecation
• Build repeatable AI-assisted workflows for illustration, iconography, and motion production that raise output without lowering quality
• Evaluate, adopt, and teach new AI tools, and set clear quality, brand, and ethical standards for how they’re used
• Automate repetitive production work (e.g., asset generation, variations, exports, QA, Figma-to-code handoff) so the team can focus on high-value creative decisions
• Provide art direction and critique to designers, freelancers, and partners to keep work cohesive and high quality
• Translate product and brand goals into clear creative direction
• Manage multiple projects at once, from concept through delivery

Skills

Portfolio

Illustration

Motion

AI fluency

Systems thinking

Art directing

Design foundations

Handoff to code

Cross-functional communication

Education

Bachelor’s degree in Design/Motion/UX or related field

Tools

Illustrator

Figma

After Effects

Rive

Job description

Expedia Group is hiring a Senior Art Director, Illustration & Motion to lead art direction across icons, pictograms, and motion for iOS, Android, and web. You will craft a cohesive visual language, build scalable asset systems in Figma, and collaborate with design system and engineering teams to deliver high-quality, accessible assets across platforms.

You’ll also shape AI-assisted workflows, mentor designers, and translate product goals into creative direction while managing multiple projects