Senior Art Director, Illustration & Motion (Product), Expedia Design

11105 Expedia, Inc.; New York (NY); On-site; USD 187,000 - 262,000; Full time

Benefits offered by this job

Medical benefits

Travel discounts

Wellness program

IATAN membership

Job summary

Expedia Group is seeking a Senior Art Director, Illustration & Motion in New York to own the craft across products. You will art direct and also execute work, partnering with product designers, design system, and engineers to build scalable asset pipelines and libraries across platforms.

You’ll drive UI motion, illustrations, and icons, while advancing AI-assisted workflows to raise output without compromising quality. A strong portfolio and leadership in design systems are essential.

Qualifications

• Portfolio showing illustration and motion work in a product context.
• Hands-on expertise in illustration and motion tools (e.g., Illustrator, Figma, After Effects, Rive).
• Strong AI fluency with examples of scale how AI is used in creative workflows.
• Experience building scalable asset systems in Figma and code handoff.
• Experience directing or giving creative feedback to teams.

Responsibilities

• Design product illustration and iconography for iOS, Android, and web.
• Create UI motion and animated illustrations to add clarity and delight.
• Build scalable asset systems and Figma libraries for designers and engineers.
• Collaborate with product designers, design system, and engineers to scale quality.
• Lead art direction and provide feedback to ensure cohesive visual language.

Skills

Illustration

Motion

Iconography

UI Animation

Design systems

Education

Bachelor’s degree in Design, Motion, HCI, UX, or related field

Tools

Figma

Illustrator

After Effects

Rive

Lottie

Job description

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business. Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere. Locations: New York, San Francisco, San Jose, Los Angeles (West Hollywood), Chicago, Austin

ABOUT THE ROLE

The details are what make a product feel great: an icon that reads instantly, a pictogram that explains a concept without words, a small animation that makes an interaction feel right. As Senior Art Director, Illustration & Motion, you’ll own that layer of craft across Expedia’s products. You are a maker first. You’ll art direct and set the visual standard, and you’ll also open the file and do the work. You’ll partner closely with product designers, the design system team, and engineers, and you’ll build systems and workflows that scale quality, not just speed.

WHAT YOU’LL DO

• Design Product Illustration and Iconography
  Create icons, pictograms, spot illustrations, and illustrated system assets used across iOS, Android, and web
  Maintain and evolve our visual language, keeping assets consistent, accessible, and scalable
• Design and Produce UI Motion
  Craft UI animations, micro-interactions, and animated illustrations that add clarity and delight
  Prepare assets and motion details so engineers can implement them accurately (e.g., Lottie, Rive, native animation)
  Review builds and give feedback so the shipped experience matches the design intent
• Build Scalable Systems for Assets in Figma and Code
  Design and maintain scalable systems for icons, pictograms, illustration, and motion, with clear structure, naming, tokens, and versioning
  Build well-organized Figma libraries and components that make assets easy for designers to find, use, and customize
  Partner with design system and engineering teams to define how assets are packaged, delivered, and implemented in code across platforms (e.g., icon fonts or SVG pipelines, asset catalogs, animation files)
  Create documentation and guidelines so teams can adopt assets correctly and consistently, and set up processes for contribution, updates, and deprecation
• Scale Craft with AI and Automation
  Build repeatable AI‑assisted workflows for illustration, iconography, and motion production that raise output without lowering quality
  Evaluate, adopt, and teach new AI tools, and set clear quality, brand, and ethical standards for how they’re used
  Automate repetitive production work (e.g., asset generation, variations, exports, QA, Figma‑to‑code handoff) so the team can focus on high‑value creative decisions
• Art Direct and Collaborate
  Provide art direction and critique to designers, freelancers, and partners to keep work cohesive and high quality
  Translate product and brand goals into clear creative direction
  Manage multiple projects at once, from concept through delivery

WHAT SUCCESS LOOKS LIKE

Our products have a cohesive, recognizable system of icons, pictograms, and illustration

Assets are easy to find, use, and implement, in both Figma and code, with minimal rework

UI motion feels polished and consistent, and ships as designed

Teams produce more high-quality assets, faster, through AI-enabled workflows

Creative quality stays high as production scales

WHAT YOU BRING

Minimum Qualifications

• A strong portfolio showing illustration and motion work in a product context, including icons, pictograms, and UI animation
• Hands‑on expertise in illustration and motion tools (e.g., Illustrator, Figma, After Effects, Rive, or equivalent)
• A high bar for AI fluency: demonstrated experience using AI tools and automation to scale creative work while maintaining craft, taste, and brand consistency, with examples you can share
• Systems thinking: experience building or contributing to scalable asset systems (icon, illustration, or motion libraries) in Figma, with an understanding of how those assets are implemented in code
• Experience art directing or providing creative feedback to other designers, freelancers, or agencies
• Strong foundations in composition, color, shape, and timing, with attention to detail at small sizes
• Working knowledge of how illustrated and animated assets are handed off and implemented across iOS, Android, and web
• Clear communication and the ability to present work and rationale to cross‑functional partners
• Bachelor’s degree in Design, Motion, HCI, User Experience, or related field (or equivalent experience)
• 5–10+ years of experience in product design or related disciplines

Preferred Qualifications

• Experience working directly within a design system, including tokens, variables, and component architecture
• 3D skills (e.g., Blender, Cinema 4D) and experience blending 3D with illustration or motion
• Scripting or tooling skills (e.g., Python, JavaScript, Figma plugins) to build automations and asset pipelines
• Experience in travel, consumer marketplaces, or high‑volume consumer products
• Video editing and sound design experience

Benefits

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.

View our full list of benefits.

Pay Ranges

The total cash range for this position in New York is $187,000.00 to $261,500.00. Employees in this role have the potential to increase their pay up to $299,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

The total cash range for this position in Chicago is $161,000.00 to $225,500.00. Employees in this role have the potential to increase their pay up to $257,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

The total cash range for this position in Beverly Hills is $173,000.00 to $242,500.00. Employees in this role have the potential to increase their pay up to $277,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

The total cash range for this position in Austin is $173,000.00 to $242,500.00. Employees in this role have the potential to increase their pay up to $277,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

The total cash range for this position in San Francisco is $187,000.00 to $261,500.00. Employees in this role have the potential to increase their pay up to $299,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Accommodation requests

Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.

About Expedia Group

Expedia Group includes three flagship consumer brands – Expedia, Hotels.com, and Vrbo – along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.

Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.