Director / Principal Motion Designer, Expedia Design

Expedia; San Francisco (CA); On-site; USD 242,000 - 339,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Paid time off

Employee Assistance Program

Wellness reimbursement

Travel discounts

IATAN membership

Job summary

Expedia Group is seeking a Director/Principal Motion Designer to define and elevate motion across products and brands. You will shape motion language, guide editorial motion, and ensure engineering-aligned specs across iOS, Android, and web.

You’ll mentor teams, raise the craft bar, and influence product, brand, and marketing stakeholders while delivering polished, impactful motion experiences for travelers worldwide.

Qualifications

• Deep expertise in UI motion design with a portfolio showing polished product animation.
• Ability to define engineering-ready motion specs and hand off across iOS, Android, and web.
• Knowledge of motion implementation across tech stacks and practical constraints.
• Mastery of motion/prototyping tools (After Effects, Figma, Principle, Rive, Lottie, etc.).
• Experience directing editorial motion like brand films and sizzle videos.
• Strong storytelling, timing, and cross-functional influence at senior levels.

Responsibilities

• Define and evolve Expedia Design's motion language with scalable guidelines.
• Design UI motion for product, including transitions and micro-interactions.
• Bridge design and engineering with clear motion specs for multiple platforms.
• Create editorial and promotional motion such as reels and launch videos.
• Lead motion craft, mentor teams, and influence stakeholders across org.

Skills

UI motion design

Engineering-ready motion specs

Cross-functional collaboration

Storytelling & timing

Mentorship & leadership

Education

Bachelor's degree in Design, Motion, HCI, or related field

Tools

After Effects

Figma

Principle

Rive

Lottie

CSS/JS animation

Job description

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.

Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.

Locations

San Francisco, Seattle, New York, Los Angeles, or Austin

About the Role:

Motion is how our products feel and how our stories land. As Director / Principal Motion Designer, you'll define Expedia Design's motion language and raise the bar for both product and brand.

You are equally at home refining a micro-interaction in the app and directing a sizzle reel for a major campaign.

You'll partner closely with product designers, engineers, brand, and marketing. You'll also act as the connective tissue between design intent and what actually ships.

What You'll Do:

Define and evolve our motion language

• Establish motion principles, patterns, and guidelines that make our products feel delightful, clear, and unmistakably Expedia
• Build motion into our design system so teams can use it consistently and at scale

Design UI motion for product

• Craft the details that make an app feel polished: transitions, micro-interactions, state changes, loading and success moments, and moments of delight
• Prototype to explore and validate ideas, and advocate for motion that serves usability, not just decoration

Bridge design and engineering

• Write clear, implementable motion specs for engineers (timing, easing, springs, choreography, triggers) across iOS, Android, and web
• Partner with engineering on implementation and review builds to make sure the shipped experience matches the intent
• Stay current on motion implementation approaches across tech stacks (e.g., native animation frameworks, Lottie, Rive, CSS/JS animation) and advise teams on the right approach for each use case

Create editorial and promotional motion

• Design, build, or direct sizzle reels, product launch videos, and promotional and storytelling pieces
• Develop concepts, storyboards, and narratives, and guide them through production, whether you execute them yourself or direct internal teams and external partners

Lead and elevate

• Be the go‑to expert and voice for motion across Expedia Design, setting the quality bar and giving thoughtful, constructive critique
• Mentor designers and partners on motion craft, and build motion capability across the organization
• Influence stakeholders, from product leadership to brand and marketing, on why and how motion matters

What You Bring:

Must have:

• Deep expertise in UI motion design, with a portfolio that shows polished, purposeful product animation
• Proven ability to create engineering‑ready motion specs and hand off across iOS, Android, and web
• Strong working knowledge of how motion is implemented in code across different tech stacks, and the practical constraints of each
• Mastery of industry‑standard motion and prototyping tools (e.g., After Effects, Figma, Principle, Rive, Lottie workflows, or equivalent)
• Demonstrated ability to design, build, or direct editorial motion work such as brand films, sizzle videos, and promotional content
• Strong storytelling, art direction, and sense of timing, rhythm, and craft
• Excellent communication and collaboration skills, with experience influencing cross‑functional partners at a senior level
• Experience raising the craft bar for a team or organization, through mentorship, standards, or leadership

Nice to have:

• 3D design skills (e.g., Cinema 4D, Blender) and experience integrating 3D into product or brand storytelling
• Experience building or contributing to a motion system within a design system
• Experience in travel, consumer marketplaces, or other high‑volume consumer products
• Hands‑on familiarity with front‑end or native animation code, enough to prototype or contribute directly

What Success Looks Like:

• Our products have a recognizable, cohesive, and delightful motion identity
• Engineers have clear specs and ship motion that matches design intent
• Brand and campaign storytelling is elevated through compelling motion work
• Motion craft and capability grow across the design organization

Minimum Qualifications:

• Bachelor's degree in Design, Motion, HCI, User Experience, or related field (or equivalent experience).
• 5-10+ years of experience in product design or related disciplines, including leadership of large-scale teams.
• Proven ability to define and drive organization‑level customer experience strategy.
• Demonstrated ability to operate as a player‑coach, balancing leadership with direct engagement in design work.
• Strong communication skills across design, research, and content strategy practices.
• Experience integrating customer insights, data, and AI‑driven systems into design solutions.

Preferred Qualifications:

• Track record of executing a large‑scale customer experience vision.
• Experience building and scaling design systems.
• Success coaching senior creatives while maintaining craft quality.
• Expertise in storytelling and stakeholder influence.
• Experience leading AI/ML‑enabled product design efforts.
• Passion for craft, with a history of personally influencing design outcomes through hands‑on involvement, not just direction‑setting.

Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediagroup.com/life.

The total cash range for this position in San Francisco is $242,000.00 to $338,500.00. Employees in this role have the potential to increase their pay up to $387,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.The total cash range for this position in New York is $242,000.00 to $338,500.00. Employees in this role have the potential to increase their pay up to $387,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in Beverly Hills is $224,000.00 to $313,500.00. Employees in this role have the potential to increase their pay up to $358,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in Seattle is $224,000.00 to $313,500.00. Employees in this role have the potential to increase their pay up to $358,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in Austin is $224,000.00 to $313,500.00. Employees in this role have the potential to increase their pay up to $358,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future.

Benefits and perks

Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediagroup.com/life.

Accommodation requests

Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.

About Expedia Group

Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.

Important notice

Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/.

Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E‑Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I‑9 to confirm work authorization.