Senior Area Sales Manager – Builder Channel (Northern California)

General Electric; San Francisco (CA); Remote; USD 70,000 - 110,000; Full time

Job summary

An established industry player is seeking a Senior Area Sales Manager to drive sales initiatives in Northern California. This dynamic role involves managing diverse contract and builder accounts, enhancing customer relationships, and achieving sales targets. You'll have the opportunity to work in a fast-paced environment, leveraging your B2B sales expertise to grow market share and deliver exceptional service. Join a team that values innovation and collaboration, and be part of a mission to bring industry-leading appliance solutions to life. If you're passionate about sales and eager to make a significant impact, this role is perfect for you.

Qualifications

• 5+ years of B2B field sales experience or completion of GE Appliances program.
• Strong negotiation, communication, and presentation skills required.

Responsibilities

• Grow appliance sales within assigned territory across Northern California.
• Deliver on sales targets and build long-term customer relationships.
• Conduct market analysis and manage sales pipeline effectively.

Skills

B2B Sales Experience

Negotiation Skills

Communication Skills

Presentation Skills

Customer Relationship Management

Self-Motivation

Education

Bachelor’s Degree in Sales or Related Field

Job description

At GE Appliances, a Haier company, we come together to make “good things, for life.” As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.

The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities.

Interested in joining us on our journey?

Join the high-performing sales team at GE Appliances as a Senior Area Sales Manager covering the Northern California market. In this field-based role, you’ll lead sales initiatives across a diverse range of contract and builder accounts — including single-family, multi-family, authorized builder distributors, and apartment replacement distributors.

You’ll be responsible for growing market share, strengthening customer relationships, and delivering an exceptional end-to-end experience. This is an exciting opportunity to bring industry-leading appliance solutions to life in one of California’s most dynamic regions.

Position

Senior Area Sales Manager – Builder Channel (Northern California)

Location

USA, San Francisco, CA; USA, Bakersfield, CA; USA, Fresno, CA; USA, Monterey, CA; USA, Oakland, CA; USA, San Jose, CA; USA, Santa Cruz, CA

How You'll Create Possibilities

Key Responsibilities

• Own and grow appliance sales within an assigned builder/distributor territory across Northern California
• Deliver on sales targets and operating margin goals
• Identify and capitalize on new business opportunities while managing potential channel conflict
• Build long-term, consultative relationships through value-driven solution selling
• Conduct market and competitive analysis to drive strategy and differentiation
• Lead local sales training efforts and partner with key stakeholders to support growth
• Manage pipeline, reporting, and administrative tasks to ensure operational excellence
• Proactively cold call prospects and convert leads into active, purchasing accounts
• Engage with construction job sites and regional teams to support projects and build trust

What You'll Bring to Our Team

Minimum Qualifications

• Bachelor’s degree or equivalent experience in sales or a related field
• 5+ years of relevant B2B field sales experience — or completion of the GE Appliances Commercial Development Program
• Must reside (or be willing to relocate) within the territory, ideally with easy access to the Bay Area
• Proven ability to develop and maintain strategic customer relationships
• Strong negotiation, communication, and presentation skills
• Highly motivated, self-directed, and goal-oriented
• Willingness and ability to travel frequently, including overnight stays, based on territory coverage

Preferred Qualifications

• Experience developing and executing territory-based sales strategies aligned with company objectives
• Background in wholesale contractor, builder, or distribution sales
• Cold calling and new account acquisition success
• 2+ years of experience in appliance sales or a related industry
• Familiarity with multi-channel sales models and contractor/distributor ecosystems

Working Conditions & Travel

• This is a remote role based from a home office, with frequent in-person meetings across the territory
• Travel includes significant drive time and several overnights per month to effectively manage the region
• Must be flexible with working hours to meet customer needs — primarily aligned with U.S. Pacific Time Zone

Our Culture

Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.

This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging, purpose, and engagement. Reflect the diversity of the communities we serve through our workforce, products, and practices.

By further embedding Zero Distance into our People and Culture framework, we will continue to build a deeply connected organization. We are cultivating a culture of engagement, belonging, and connection, because while attracting new talent remains a priority, retention is a cornerstone of our strategy.

GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.

GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

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