Senior architect

General Motors; Madison (WI); Remote; USD 100,000 - 130,000; Full time

Job summary

A leading company is seeking a Senior MarTech Solutions Architect to enable the design and deployment of advanced marketing capabilities. This role requires expertise in Adobe platforms and a strong background in digital marketing solutions. The ideal candidate will collaborate with cross-functional teams to drive technical roadmaps and ensure compliance with data standards. If you are a creative problem solver with extensive experience in marketing technology, this is an exciting opportunity to shape the future of marketing at a major corporation.

Qualifications

• 8+ years of experience in digital marketing solutions.
• 5+ years with Adobe Experience Platform and Campaign.

Responsibilities

• Lead solution design for Adobe AEP and Campaign tools.
• Develop multi-year roadmaps with Product Management and Engineering.
• Ensure solutions meet data security and compliance standards.

Skills

Problem Solving

Communication

Analytical

Tools

Adobe Experience Platform

Adobe Campaign

SQL

APIs

Job description

Job Description

This role is based remotely, but if you live within a 50-mile radius of Warren, MI Innovation Center or Austin, TX Innovation Center, you are expected to report to that location at least three times a week. This position may be eligible for relocation assistance.

As part of the larger MarTech Strategy and Solutions team, the Senior MarTech Solutions Architect is a key leader focused on enabling the design, development, and deployment of world-class modern marketing capabilities at General Motors. This role sits at the intersection of marketing strategy and technology, leading the future direction and design for platforms that leverage advanced technology to create personalized, relevant, data-driven customer experiences using our Marketing Technology stack, including Customer Data Platforms (CDP), Personalization engines, Campaign Management tools (email, SMS, push notifications, in-vehicle notifications), AdTech, and other tools.

This role requires a self-starter with deep expertise in marketing technology, particularly in Adobe Experience Platform, Adobe Journey Orchestration, and Adobe Campaign, along with experience in data capture and data architecture that support these platforms. We seek a creative problem solver and collaborator who can establish a clear vision and work effectively with both technical and non-technical stakeholders to realize that vision. Candidates should have a proven track record in designing and building marketing technology tools, with comprehensive knowledge across the full MarTech solution space (personalization, media activation, email campaign management, CMS, AdTech, identity resolution, etc.).

Roles and Responsibilities

• Lead the solution design for Adobe AEP and Campaign tools—AJO, CJO, ACC, etc.—aligned with business objectives. Collaborate with stakeholders to understand strategies and requirements, translating them into technical roadmaps and designs.
• Configure and set up Adobe Experience Platform and Campaign following best practices and industry standards.
• Develop multi-year roadmaps in partnership with Product Management and Engineering to meet business and platform technical goals.
• Design and implement data models, schemas, and workflows within Adobe AEP and Real-time CDP, integrating with other Adobe Marketing Cloud solutions and third-party systems as needed.
• Assist in designing data integration strategies to ensure seamless data flow and establish data quality standards within Adobe AEP and Campaign.
• Ensure solutions adhere to data security, privacy, and compliance standards (e.g., CCPA, GDPR), with monitoring in place.
• Ensure solutions meet architectural requirements such as scalability, maintainability, reliability, extensibility, usability, and security.
• Collaborate with Adobe representatives to stay updated on platform enhancements, evaluate new features, and recommend platform extensions to maximize value.
• Work closely with cross-functional teams, including business leads, product managers, developers, and data engineers, to ensure alignment.
• Provide guidance, coaching, and training on Adobe AEP and Campaign concepts and best practices.
• Model GM values and foster a positive, inclusive culture.
• Demonstrate a proactive, action-oriented mindset.

Required Qualifications

• 8+ years of experience architecting and implementing digital marketing solutions in large corporate environments.
• Extensive (5+ years) experience with Adobe Experience Platform and Adobe Campaign, including cloud and on-premises implementations.
• Proficiency with Adobe Experience Platform, Real-time CDP, Adobe Campaign, Adobe Journey Optimizer, and additional Adobe solutions like Adobe Target and Analytics, along with SQL, scripting, and data manipulation skills.
• Strong knowledge of software development principles, methodologies, and Agile practices.
• Expertise in designing scalable, distributed systems and system integration patterns (JSON, REST, SOAP, APIs).
• Familiarity with enterprise architecture frameworks and modeling tools.
• Excellent problem-solving, analytical, and communication skills, capable of conveying technical concepts to diverse audiences.
• Relevant Adobe certifications (e.g., Adobe Certified Expert, Cloud Architect) are a plus.