Senior Analyst, Strategy

Kepler-Group; New York (NY); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Healthcare/Dental/Vision

Unlimited PTO

401k Contributions

Wellness stipend

Tuition stipend

Parental Leave

Work From Anywhere 4 weeks/yr

Job summary

Kepler-Group in New York hires a Strategy Senior Analyst to lead client communications, oversee campaign execution, and drive program management and innovation. You’ll work with a data-focused mindset to deliver standout client results and mentor junior analysts.

You will collaborate with Strategy Managers and cross-functional teams to design campaigns across social, video, search, and programmatic channels, ensuring timely delivery and strategic alignment.

Qualifications

• 1–3+ years in digital advertising account management, yield optimization, marketing strategy, or brand management.
• Experience with marketing campaign design, campaign management, and analysis.
• Strong analytical skills and comfort with Excel and data analysis.
• Excellent written and verbal communication with client-facing ability.
• Ability to lead day-to-day client relations and cross-functional teams.

Responsibilities

• Refine expertise in leveraging digital media channels for maximum impact across social, video, search, and programmatic media.
• Serve as a day-to-day contact for clients and vendors; track and solve issues.
• Partner with clients to understand business goals and marketing objectives.
• Collaborate with Strategy Manager and team to design and execute programs delivering strong results.
• Mentor one or more Strategy Analysts.
• Execute and monitor all aspects of campaign setup; measure performance with data analysis.
• Contribute to client insights and strategy reports and ongoing program analyses.

Skills

Digital advertising

Client management

Data analysis

Communication

Strategic thinking

Team leadership

Education

Bachelor’s degree

Tools

Excel

CRM systems

Job description

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels.

Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients.

• We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face.
• We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company.
• We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it.

THE TEAM

The Strategy team owns our client relationships, leading communication of Kepler’s strategic guidance and ensuring that internal teams meet and exceed clients' goals. They’re home to ad operations, campaign project management, and overarching client planning.

THE ROLE

As a Strategy Senior Analyst, you’ll help lead client communications, oversee campaign execution and project management, and lead many aspects of program management and innovation. You’ll succeed as a Senior Analyst if you’re a natural leader, have exceptional communication and organizational skills, and are a creative problem solver with an instinct to use data.

What You Will Do:

• Refine your expertise in leveraging digital media channels for maximum impact – including social (Meta ads, Twitter), video everywhere (Advanced TV: YouTube, Hulu, TV Networks, FireTV, Roku, etc), search (SEM/PPC: Google, Bing, etc), and programmatic media via DSPs (audio, display/native, Digital Out of Home/DOOH, etc).
• Act as one of the day-to-day contacts for assigned clients and vendors; track, elevate and solve client issues
• Partner with clients to understand their business goals, marketing objectives, and competitive constraints
• Work closely with your Strategy Manager and other Kepler team members to design and execute sophisticated programs that deliver breakthrough client results
• Mentor one or more Strategy Analysts
• Execute and monitor all aspects of campaign setup; measure performance using sophisticated data analysis
• Contribute to weekly, monthly, and annual client insights and strategy reports; contribute to all aspects of ongoing program analysis

Desired Skills and Experience:

• 1-3+ years of experience in digital advertising account management, yield optimization, marketing strategy/consulting, or brand management
• Experience with marketing campaign design, campaign management, and analysis
• Ability to apply innovative thinking to solve complex client marketing challenges
• Strong analytical skills; must be comfortable with MS Excel, data analysis, and internet technologies
• Strong ability to create, build and leverage relationships
• Ability to lead day-to-day client relations, and work with management and multifunctional teams to respond to client needs
• Excellent listening, presentation, and written and verbal communication skills
• Effective time management skills; ability to prioritize and meet deadlines
• Ability to contribute to fast‑paced, entrepreneurial, team‑based environment
• Bachelor’s degree with relevant major preferred

Transparency is fundamental to Kepler’s culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler’s growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing.

Total Compensation:

• Healthcare/Dental/Vision
• Unlimited PTO
• 401k Contributions
• $75/mo Wellness Stipend
• $2,000/yr Annual Tuition Stipend
• Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
• Annual Work From Anywhere 4 weeks per year

Kepler is a people first organization. If this role piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others.