Manager, Strategy & Activation

Kepler Group; New York (NY); On-site; USD 95,000 - 116,000; Full time

Benefits offered by this job

Healthcare/Dental/Vision

Unlimited PTO

401k Contributions

Wellness Stipend

Tuition Stipend

Parental Leave

Annual Work From Anywhere

Job summary

Kepler Group seeks a Strategy Manager to lead client relationships, translate business goals into digital marketing strategies across display, search, social, and video. You’ll guide ad operations, project management, and client planning with strong analytical and communication skills.

You will manage a team of Senior Analysts, collaborating with multifunctional teams to meet client goals, with a Bachelor's and 3–5+ years in digital advertising preferred.

Qualifications

• 3-5+ years of experience in digital advertising account management, yield optimization, marketing strategy/consulting, or brand management
• Experience with marketing campaign design, campaign management, and analysis
• Ability to apply innovative thinking to solve complex client marketing challenges
• Strong analytical skills; comfortable with MS Excel, data analysis, and internet technologies
• Strong ability to create, build and leverage relationships
• Ability to lead day-to-day client relations, and work with management and multifunctional teams to respond to client needs
• Excellent listening, presentation, and written and verbal communication skills
• Effective time management skills; ability to prioritize and meet deadlines
• Ability to contribute to fast-paced, entrepreneurial, team-based environment

Responsibilities

• Be an expert in leveraging digital media channels for maximum impact - including display (programmatic and direct), mobile, search, social and online video, among others
• Act as the primary point of contact for assigned clients; elevate, track and solve client issues
• Partner with clients to understand their business goals, marketing objectives, and competitive constraints
• Lead your team through campaign design and setup - including media strategy, media buying and ad operations - and oversee reporting and analytics for assigned clients
• Monitor and manage all aspects of daily client campaign performance
• Lead on-site and remote client strategy and status meetings
• Manage a team of Strategy Senior Analysts and/or Analysts, and serve as internal client to other Kepler functional teams

Education

Bachelor's degree with relevant major preferred

Job description

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients' agency of record, as their in-house team, or some hybrid of the two - and by harnessing data and technology across all paid digital media and data-driven CRM channels.

Kepler prides itself on being a great place to work. In fact, we're proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients.

• We'retransparentwith our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face.
• We'regrowing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company.
• We'refun. You'll work with and learn from the smartest people in the industry and have a blast doing it.

The Strategy team owns our client relationships, leading communication of Kepler's strategic guidance and ensuring that internal teams meet and exceed clients' goals. They're home to ad operations, campaign project management, and overarching client planning.

Strategy Manager will be a leader on key client relationships. In this critical role, you’ll be responsible for deeply understanding clients' business issues and goals, becoming the trusted "go to person" for clients. You’ll succeed as a Strategy Manager if you’re a proven leader, have exceptional communication and quantitative skills, and are a creative problem solver with a deep understanding of today’s digital ecosystem.

What You Will Do:

• Be an expert in leveraging digital media channels for maximum impact - including display (programmatic and direct), mobile, search, social and online video, among others
• Act as the primary point of contact for assigned clients; elevate, track and solve client issues
• Partner with clients to understand their business goals, marketing objectives, and competitive constraints
• Lead your team through campaign design and setup - including media strategy, media buying and ad operations - and oversee reporting and analytics for assigned clients
• Monitor and manage all aspects of daily client campaign performance
• Lead on-site and remote client strategy and status meetings
• Manage a team of Strategy Senior Analysts and/or Analysts, and serve as internal client to other Kepler functional teams

Desired Skills and Experience:

• 3-5+ years of experience in digital advertising account management, yield optimization, marketing strategy/consulting, or brand management
• Experience with marketing campaign design, campaign management, and analysis
• Ability to apply innovative thinking to solve complex client marketing challenges
• Strong analytical skills; must be comfortable with MS Excel, data analysis, and internet technologies
• Strong ability to create, build and leverage relationships
• Ability to lead day-to-day client relations, and work with management and multifunctional teams to respond to client needs
• Excellent listening, presentation, and written and verbal communication skills
• Effective time management skills; ability to prioritize and meet deadlines
• Ability to contribute to fast-paced, entrepreneurial, team-based environment
• Bachelor's degree with relevant major preferred

Transparency is fundamental to Kepler's culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler's growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing.

Total Compensation:

• Target Annualized Discretionary Bonus: 5% ($4,500 - $5,500)
• Target Total Cash: $94,500 - $115,500
• Healthcare/Dental/Vision
• Unlimited PTO
• 401k Contributions
• $75/mo Wellness Stipend
• $2,000/yr Annual Tuition Stipend
• Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
• Annual Work From Anywhere 4 weeks per year