Senior Analyst Search Marketing - Hotels

TripAdvisor LLC; Massachusetts; Hybrid; USD 90,000 - 115,000; Full time

Job summary

Join a dynamic team at a leading travel brand, where you'll leverage your analytical skills to drive growth through innovative marketing strategies. This remote role offers the chance to manage large-scale SEM campaigns and collaborate with top professionals in the industry. You'll be empowered to conduct in-depth analyses, run A/B tests, and uncover actionable insights that directly impact the business. With a commitment to diversity and inclusion, this company fosters a collaborative environment that values your unique contributions. Elevate your career and make a significant impact in the world of travel marketing!

Benefits

Flexible working hours

Health insurance (medical, dental, vision)

Performance bonuses

Development programs

Lifestyle reimbursement benefits

Paid time off programs

Employee assistance program

State-of-the-art office amenities

Qualifications

• 4+ years of experience in paid marketing analysis with a focus on SEM.
• Strong analytical skills to produce actionable insights from data.
• Experience with A/B testing methodologies.

Responsibilities

• Manage large global SEM campaigns to drive qualified traffic.
• Conduct data analysis to identify growth opportunities.
• Collaborate with data scientists to improve tools and automate processes.

Skills

Paid Marketing Analysis

Data Analysis

Problem Solving

A/B Testing

Google Ads

Bing Ads

SQL

Tableau

Cross-functional Collaboration

Communication Skills

Job description

Senior Analyst Search Marketing - Hotels

Virtual MA

Senior Analyst Search Marketing - Hotels | Tripadvisor

About Tripadvisor

We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people-powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.

What we do in Search Marketing:

We are a world class Search Marketing team that manages large scale marketing campaigns across all areas of travel through SEM, Meta Marketing, and SEO. In this role you will be primarily focused on non-Hotels SEM program development, but you will have exposure to broader team functions and the opportunity to engage in cross-channel initiatives.

This is your chance to join an iconic travel brand, and you will be an active driver of growth in an emerging channel. We have a data driven approach with the aim to automate wherever possible. Our company ethos is speed wins and innovation is intrinsic to our continued efforts.

This is a unique opportunity for a smart, data savvy paid marketing professional to step up to the next level in their career. As an analyst in the team, you will be empowered by data and responsible for conducting analysis and unearthing growth opportunities. You will also manage A/B tests from start to finish, owning everything from test design to optimizing at scale. By working cross-functionally with engineers, data scientists, publisher partners, and internal stakeholders you will be able to drive incremental profit, lead continuous experimentation, grow the business, and achieve operational excellence.

Job Location: Remote

This role is a remote position in the United States. Occasional travel to company offices as necessary.

What You’ll Do

• Work cross-functionally with internal GTM team to quickly build, launch and optimize campaigns to drive targeted and qualified traffic
• Manage large, global SEM campaigns in growth areas
• Lead data analysis, identify profit/growth opportunities, and uncover actionable insights
• Collaborate with data scientists and engineers to improve tools and automate processes
• Design, conduct, analyze, and report on A/B tests for different business functions
• Partner with external publishers (Google, Microsoft etc.) and stay abreast of the latest developments in Performance Marketing

Skills & Experience

• 4+ years of experience working as a paid marketing analyst (large scale, global SEM experience preferred)
• Problem solver who enjoys analyzing large amounts of data and is results driven
• Ability to run and interpret tests – for example ad testing, A/B or multivariate
• Analytical and detail oriented, able to produce actionable insights
• Highly organized and a self-starter
• Strong communication skills both verbally and in presenting data
• Other relevant skills include: Google Ads, Bing Ads, working cross-functionally (particularly with technical teams)
• Prior knowledge of SQL/Tableau

What We Offer

• Flexible activity-based working fostered collaboration and productivity
• Inclusive global travelers community welcoming diverse perspectives
• Competitive salary package including performance bonuses
• Development programs, managerial courses, and learning series
• Health insurance covers medical, dental, and vision for families (varies by country)
• Lifestyle Reimbursement Benefit for personal travel, and physical, mental, and financial wellness
• Several paid time off programs, including time to bond with new children and care for family members. Paid public holidays, and year-end office shutdown
• Employee assistance program for short-term counseling and free Calm app subscription
• State-of-the-art offices: dining, coffee points, and leisure areas

The salary range for this role is $90,000 - $115,000. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range. An employee’s pay position within the wage range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, and business or organizational needs. This compensation range may also be modified in the future.

We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at [e-mail] .

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