Senior Analyst – Retail Planning

General Motors; Warren (MI); Hybrid; USD 90,000 - 120,000; Full time

Job summary

General Motors is seeking a Senior Analyst for the Retail Planning team to monitor the U.S. automotive market and deliver actionable insights shaping GM’s SS M strategies across North America.

You will synthesize diverse data sources, identify trends, and lead high-impact projects tied to core business objectives, collaborating with Sales, Service, and Marketing and communicating with senior leadership.

Qualifications

• Bachelor’s degree in Business, Economics, Statistics or related field.
• 5+ years of experience in automotive market analysis, incentives, or related disciplines.
• Advanced proficiency in Excel, PowerPoint, Power BI, Tableau, and/or other data visualization tools.
• Strong automotive acumen with knowledge of major data sources (PIN, POLK, IHS, CVI).
• Comfort working with large data sets.
• Exceptional analytical skills with accuracy and problem solving.
• Strong presentation skills; comfortable with leadership.
• Collaboration across functions and levels.
• Self-motivated with initiative.

Responsibilities

• Market Trend Analysis: monitor U.S. automotive market trends using diverse data sources.
• Opportunity Identification: identify incentive and sales opportunities and risks across vehicles.
• Strategic Insight Development: translate data into actionable insights and develop dashboards and reports.
• Cross-functional Collaboration: partner with Sales, Service, and Marketing to guide go-to-market strategies and communicate insights to leadership.
• Special Projects & Initiatives: collaborate with partners to measure incentive program effectiveness and analyze industry trends.
• Synthesize insights into narratives with clear business implications.

Skills

Analytical skills

Cross-functional collaboration

Strategic problem solving

Communication

Large data handling

Data-driven storytelling

Business acumen

Education

Bachelor’s degree in Business/Economics/Statistics

Master’s degree (preferred)

Tools

Excel

PowerPoint

Power BI

Tableau

Job description

Job Description

Role

The Retail Planning team plays a pivotal role in monitoring and interpreting the U.S. automotive market. As the Senior Analyst, you will provide actionable insights that directly shape GM’s Sales, Service, and Marketing (SSM) strategies and inform broader leadership decisions across North America.

In this dynamic, fast-paced environment, you’ll synthesize diverse data sources, identify emerging trends, and lead high-impact projects tied to core business objectives. Success in this role requires exceptional analytical skills, sound business acumen, and the ability to translate complex insights into clear, influential recommendations for cross-functional stakeholders.

What You’ll Do

• Market Trend Analysis

  • Monitor and interpret U.S. automotive market trends leveraging diverse data sources.
  • Track competitive performance and evolving consumer preferences to inform business strategy.

• Opportunity Identification

  • Identify incentive and sales opportunities and risks across vehicles.
  • Recommend proactive strategies to capitalize on emerging trends and mitigate challenges.

• Strategic Insight Development

  • Translate complex data into clear, actionable insights that drive decision-making.
  • Develop dashboards, presentations, and reports that influence cross-functional strategies.

• Cross-functional Collaboration

  • Partner with Sales, Service, and Marketing (SSM) teams and other functions to guide go-to-market strategies.
  • Communicate insights effectively to both technical and non-technical audiences, including senior leadership.
  • Work directly with external vendors, resolving data quality issues, and testing potential new products

• Special Projects & Initiatives

  • Works closely with various internal partners and support divisions with achieving sales, spending and profit objectives
  • Manages and develops analytics for measuring incentive program effectiveness and efficiency
  • Manage senior leadership requests to analyze industry trends, assess GM’s share performance, and provide talking points, scripts, and communications for internal and external audiences.
  • Synthesize insights from multiple data sources into compelling narratives with clear business implications.
  • Collaborate with cross-functional partners to co-develop analysis and build strong stakeholder relationships.

Your Skills & Abilities (Required Qualifications)

• Bachelor’s degree in Business, Economics, Statistics or related field
• 5 + years of experience in automotive market analysis, incentives, or related disciplines.
• Advanced proficiency in Excel, PowerPoint, Power BI, Tableau, and/or other data visualization tools, with a proven ability to independently generate reports efficiently and effectively.
• Strong automotive acumen with advanced knowledge of major industry data sources (e.g., PIN, POLK, IHS, CVI).
• Comfort working with large data sets
• Exceptional analytical skills with a passion for accuracy, strong problem-solving abilities, and a collaborative mindset.
• Demonstrated ability to identify solutions with limited precedent and exercise sound judgment on complex, non-standard problems requiring strategic insight.
• Confident, polished communicator with excellent oral and written presentation skills; comfortable engaging with leadership at all levels.
• Excellent collaboration and relationship-building skills across functions and organizational levels.
• Highly motivated, self-starter with strong work ethic and demonstrated initiative.

What Can Give You a Competitive Advantage (Preferred Qualifications)

• Master’s degree in business, Economics, or Statistics Preferred
• Experience working in Google Workplace
• Demonstrated ability to identify, test, and operationalize AI-driven solutions to streamline workflows, improve data quality, and enhance business outcomes.

#LI-LK1

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.The selected candidate will be required to travel <25% for this role.This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

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