Senior Analyst, Measurement & Targeting

Teads; Chicago (IL); Hybrid; USD 80,000 - 90,000; Full time

Job summary

Teads is seeking a Senior Analyst, Measurement & Targeting to shape the future of targeting and measurement. This hybrid role involves close collaboration with the Data & Insights team to translate complex data into clear client insights and strategic recommendations.

You will manage end-to-end research projects, support RFPs, contribute to Teads’ data tools, and stay ahead of industry trends while delivering compelling analyses and data-driven storytelling for clients.

Qualifications

• 2-4 years of experience in data operations or ad measurement
• Experience with onboarding/offboarding data with third-party providers (Experian, Liveramp, Nielsen, etc.)
• Deep knowledge of audience targeting and ad effectiveness research
• Strong analytical and reporting skills with actionable insights
• Excellent data storytelling and client service mindset

Responsibilities

• Support client-facing discussions around the Teads Data Suite and targeting capabilities
• Coordinate end-to-end research project processes from scoping to post-campaign analysis
• Become an expert user and advocate for Teads’ data tools
• Support day-to-day data needs of the sales team, including RFP responses
• Collaborate with sales, accounts, data, and insights teams on research initiatives
• Assist in campaign optimizations based on research insights
• Advise on targeting strategy and study implementation
• Stay up to date with new vendors and industry trends

Skills

Data operations

Ad measurement

Data onboarding

Targeting knowledge

Data storytelling

Analytical skills

Communication skills

Client-facing

Project management

Education

Degree in related field

Tools

Job description

About Teads

Teads is a leading omnichannel advertising platform building the future of digital advertising where quality content, trusted publishers, ambitious brands, and human creativity can thrive. Operating at true scale - processing 18 billion ad opportunities every single day - we connect global brands with a monthly reach of over 2.2 billion unique users.

About Teads

Teads is a leading omnichannel advertising platform building the future of digital advertising where quality content, trusted publishers, ambitious brands, and human creativity can thrive. Operating at true scale - processing 18 billion ad opportunities every single day - we connect global brands with a monthly reach of over 2.2 billion unique users. At Teads, we believe your impact travels further. We are a borderless team of 1,700+ innovators across 30+ countries who favor outcome over tenure, value trusted autonomy, and use predictive AI to amplify human ingenuity rather than replace it. We move at pace, tackle genuinely complex problems, and foster a high-accountability culture that stays genuinely human. If you are looking for room to build and meaningful scope, you belong here. Learn more at www.teads.com. Teads is looking for a highly motivated, driven, hardworking individual to join our Data & Insights team as a Senior Analyst, Measurement & Targeting. This is a hybrid role that will be hands-on in shaping the future of both targeting and measurement at Teads.

What will you do?

• Support client-facing discussions around the Teads Data Suite, including targeting capabilities, and strategic consultations
• Coordinate end-to-end research project processes – from pre-campaign project scoping & feasibility assessment, to project execution, to post-campaign analysis & client deliverable
• Become an expert user and advocate for Teads’ proprietary data and insights tools
• Support the day-to-day data needs of the Teads sales team, including responding to RFPs and participating in client QBRs
• Collaborate with sales, account management, data, and insights team members on research initiatives
• Assist in campaign optimizations for best results based on research insights
• Advise on targeting strategy & research study implementation related questions
• Proactively stay up to date with new vendors and industry trends

What will you bring to the team?

• 2-4 years of experience in a data operations or ad measurement role at a leading advertiser, publisher, media agency or research provider
• Experience working with third-party providers to both onboard and offboard data – for example, Experian, Liveramp, Neustar, Nielsen, comScore, Circana
• Deep knowledge of the digital advertising industry – specifically related to audience targeting and ad effectiveness research
• Data driven mindset: A number has a specific meaning to this person
• Ability to understand technical & functional details about data (e.g: how a cookie-sync works concretely), and abstract this information into strategic/high-level marketing thoughts & discussions
• Understanding of research and testing methodologies
• Previous success managing multiple projects and deliverables
• Strong analytical and reporting skills focused on delivering actionable insights and recommendations
• Passion for data storytelling
• High standards of client service with strong written and verbal communication skills
• Experience with leading conference calls/in-person meetings and working in a client facing role
• Ability to work both independently and collaboratively
• Comfortable in a fast-paced and constantly evolving environment
• Degree in related field

Bonus points

• Understanding of identity resolution and data matching techniques, solutions and providers
• Knowledge of the nuances of omnichannel data & measurement
• Experience managing campaign effectiveness solutions, including creative testing, attention, incremental reach, brand lift, foot traffic and closed-loop measurement

The pay range for this position is USD $80,000 to $90,000 annually including on target earnings. The actual amount offered may be higher or lower, based on non-discriminatory factors such as experience, job-related knowledge, skills, and abilities. In addition to salary, you may be eligible for our competitive benefits and perks to support you and your family as part of Teads’ total rewards package.

Life at Teads

At Teads, we don’t just offer jobs. We blend creativity, technology, and cutting-edge data to shape the future of media. As a Teadster, you’ll work alongside smart humans, collaborate with meaningful brands, and leverage advanced AI and automation to redefine how advertising works in a transparent, privacy-first world. We are builders, innovators, and future-thinkers. If you are excited by the evolution of technology and ready to embrace the future of AI-driven media, you belong here.

Why Join Us?

• A New Era of Media: We’ve merged two open internet category leaders, Outbrain and Teads to create a unified omnichannel platform. Together, we drive results from branding to performance across CTV, mobile, and web.
• AI-Powered Innovation: We actively embrace AI and next-gen technology to solve complex industry challenges. We look for curious minds who aren't afraid to experiment, adapt, and lead the charge into the future of digital advertising.
• Growth & High Performance: Our culture is dynamic, global, and built on excellence. We are committed to your success, offering the modern tools, mentorship, and development opportunities you need to thrive.
• Belonging & Impact: We foster a welcoming, diverse environment where approachable, resourceful, and passionate people excel. Through our employee-led Employee Resource Groups (ERGs), you can actively drive change in areas like sustainability, women’s empowerment, charitable initiatives, and DE&I.

Equal Opportunity Employer

Teads is committed to diversity, equity, and inclusion at all stages of recruitment and employment. We celebrate unique perspectives and are dedicated to building a team that reflects the global communities we serve.