Senior Analyst, MarTech Engineering & Innovation

BlastX Consulting; Roseville (CA); Remote; USD 72,000 - 90,000; Full time

Job summary

BlastX Consulting is seeking a Senior Analyst in MarTech Engineering & Innovation to enhance client digital experiences through data-driven strategies. This role involves collaborating with clients, utilizing analytics tools, and providing insights to optimize marketing performance. Join a dynamic team dedicated to making a significant impact in the digital landscape.

Benefits

Flexible PTO policy

Employer paid medical insurance

401k with company matching

Profit sharing

Education assistance

Paid parental leave

Performance-based salary increases

Year-end incentive bonuses

Qualifications

• 2+ years of consulting experience applying technical solutions.
• Experience with marketing and data analytics tools.
• Knowledge of MarTech platforms.

Responsibilities

• Collaborate with clients to develop data-driven strategies.
• Utilize data analytics to provide actionable insights.
• Support the implementation of MarTech solutions.

Skills

Data analysis

Client management

Problem-solving

Communication

Education

Bachelor’s degree in a relevant field

Tools

Adobe Analytics

JavaScript

Tealium IQ

Job description

Senior Analyst, MarTech Engineering & Innovation

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Senior Analyst, MarTech Engineering & Innovation

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Are you passionate about solving problems and working with clients? Our Digital Analytics & Insights team is seeking a Senior Analyst with a strong consultative approach, passion for driving value for clients and experience creating strategies around MarTech technologies. We’re looking for a data geek who can command an audience and can convince clients and cross-functional partners to make great, data-informed decisions about their businesses.As a Senior Analyst at BlastX, you'll play a pivotal role in optimizing our clients' digital presence, ensuring a seamless and delightful experience for customers across various digital platforms.

The Senior Analyst is truly customer-centric and excited about making a significant impact for our clients. Your experience with marketing and data analytics tools is essential for measuring, monitoring, and offering insights into user behavior. In this client-facing position, you assist organizations in capturing data and translating insights into actionable recommendations to help achieve their digital experience goals.

Some experience with tools like Adobe Analytics/Launch, JavaScript and Tealium IQ are required for this role.

If you consider yourself a creative problem-solver, a forward-thinker, and a passionate digital enthusiast ready to reshape the way businesses engage with their audiences, we invite you to embark on this exciting journey with us and Make Your Mark. You’ll have the opportunity to Make Your Mark - make a lasting impact every day, not only on your colleagues and clients but also on our company, our industry, and the wider community.

Ready to Make Your Mark?

Are you passionate about solving problems and working with clients? Our Digital Analytics & Insights team is seeking a Senior Analyst with a strong consultative approach, passion for driving value for clients and experience creating strategies around MarTech technologies. We’re looking for a data geek who can command an audience and can convince clients and cross-functional partners to make great, data-informed decisions about their businesses.As a Senior Analyst at BlastX, you'll play a pivotal role in optimizing our clients' digital presence, ensuring a seamless and delightful experience for customers across various digital platforms.

The Senior Analyst is truly customer-centric and excited about making a significant impact for our clients. Your experience with marketing and data analytics tools is essential for measuring, monitoring, and offering insights into user behavior. In this client-facing position, you assist organizations in capturing data and translating insights into actionable recommendations to help achieve their digital experience goals.

Some experience with tools like Adobe Analytics/Launch, JavaScript and Tealium IQ are required for this role.

If you consider yourself a creative problem-solver, a forward-thinker, and a passionate digital enthusiast ready to reshape the way businesses engage with their audiences, we invite you to embark on this exciting journey with us and Make Your Mark. You’ll have the opportunity to Make Your Mark - make a lasting impact every day, not only on your colleagues and clients but also on our company, our industry, and the wider community.

Primary Responsibilities

• Collaborate within a cross-functional team to cultivate and strengthen trusted client partnerships, fostering business growth and advising on strategic decisions regarding their digital presence
• Utilize your client-facing communication skills to engage stakeholders, assess current challenges, and help develop recommendations aligned with overall client business objectives
• Leverage your knowledge of data analytics to extract actionable insights, by offering data-driven recommendations to enhance marketing performance and maximize ROI
• Contribute to collaborative brainstorming sessions to identify core client issues and provide solutions backed by data analysis
• Effectively convey findings to stakeholders in a clear and compelling manner
• Organize and clarify client requirements, design learning plans, and identify optimal resources for plan execution
• Support the implementation of recommended solutions, ensuring seamless integration with existing systems
• Actively seek growth opportunities and contribute value to both clients and internal partners
• Dedicate time to expand consulting skills and professional development through training, mentorship, and daily client interactions
• Collaborate within a cross-functional team to help clients to develop data-driven MarTech strategies and roadmaps that align with their marketing and business objectives
• Conduct assessments of our clients' existing MarTech infrastructure, focusing on key elements such as tools and processes to identify gaps and opportunities for improvement
• Assist in the integration of chosen MarTech solutions into clients' existing systems, supporting optimal data flow and system operation
• Learn and implement web and mobile analytics, participate in data audits, contribute to quality assurance testing, and assist in maintaining comprehensive documentation
• Some hands-on experience with Tag Management Systems and MarTech platforms, including exposure to Adobe Launch, Marketo, Salesforce Marketing Cloud, Tealium, GA4, various Customer Data Platforms (CDPs), and CRM systems

DesiredKnowledge, Skills, & Qualifications

• Bachelor’s degree in a relevant field preferred, such as Business Administration, Marketing, Digital Media, Information Systems, Computer Science, Behavioral Economics, Psychology, Analytics, etc
• 2+ years of demonstrated consulting experience, applying technical solutions to solve client problems
• Certifications in MarTech platforms and tools are a plus
• Experience in understanding and addressing real business challenges
• Ability to align methodologies and data sources with business needs, client requirements, and research questions
• Some experience in influencing stakeholders and collaborating with cross-functional teams
• Client management, time management, and organizational skills are necessary for continued success
• Adept at data analysis, with a curious, self-driven, and analytical mindset
• Exceptional flexibility and collaboration skills for navigating complex, fast-paced situations
• Basic knowledge of marketing technology solutions, including familiarity with marketing automation platforms, CRM systems, analytics tools, and customer data platforms
• Knowledge of JavaScript and developing a foundational understanding of popular libraries and frameworks.
• Some experience with toolsAdobe Launch, Tealium IQ is required.
• Demonstrated curiosity and eagerness to gain expertise in digital experience optimization, data analysis, and MarTech solutions
• Some experience working collaboratively with teams to contribute to the implementation of end-to-end data products and solutions
• U.S. citizenship or permanent residency with the ability to work without visa sponsorship
• Willingness to complete the rigorous application and investigation process for obtaining and maintaining Federal security clearance, emphasizing a commitment to handling sensitive and classified information
• Mustbe able to pass a Federal security clearance background screening

Who We Are

BlastX Consulting provides strategic, digital experience advice and implementation services to help brands drive deeper customer relationships using data-driven insights to optimize the digital experience. Over the past 25 years we have assembled a seasoned team of consultants with deep expertise and experience across a wide array of strategic, technical, and operational disciplines who share a passion for helping brands be customer-centric, creating strategies to enable the ultimate experience across touchpoints.

BlastX Consulting embraces and holds to a set of Core Values and encourages each member of the team to continually find ways to “Make Your Mark” for clients, teammates, the community, the industry, and the company. We are an Inc. magazine top 5000 fastest-growing private company and is also a Great Place to Work-Certified company.

Why Work at BlastX Consulting

We believe in meaningful work. Regardless of role, you'll have the opportunity to Make Your Mark every day, solving challenges and seeing the positive impact of your contributions, as we support leaders to EVOLVE their organizations. Join us to Make Your Mark — on each other, our clients, our company, our industry, and the community. Ask any employee why they come to work here, and they'll say, "to make my mark!" We BELIEVE BlastX Consulting is a Great Place to Work! We are proud to be certified as a Great Place to Work since 2019.

To Be Successful

To be successful in this position, you must have strong attention to detail, be able to work in a demanding and fast-paced environment, focus on essential tasks, prioritize multiple tasks, and be willing to learn. The characteristics that lead to success at BlastX Consulting are:

• Keen attention to detail and willing to pay attention to the "small things"
• You love the challenge of supporting the growth of a dynamic team and making your mark because you are driven to know the business as well as (or better than) your client, and you have the data driven tools to take action to grow it
• Innate problem-solvers who thrive in a flexible, collaborative work environment
• Eager to grow in your career and drive to leave a positive impact on their firm, clients, and communities
• Make Your Mark by executing highly-customized technical solutions
• Evolve your intellectual curiosity and help drive success
• Possesses problem-solving abilities to dissect intricate problems and identify root causes
• Confident in your ability to explain complex, technical subjects to non-technical folks
• Demonstrate excellence by going above and beyond for the benefit of teammates and the company
• View mistakes as an opportunity to learn rather than as a negative situation
• Willing to lean on teammates when needed and support teammates when they need your expertise

This is a full-time remote opportunity. We currently have teammates located all across the country in 24 different states and 1 country internationally. Don’t get us wrong, we love to explore. However, due to the nature of our consulting agency, you must remain in the same state/time zone and digital nomads will not be considered.

You Will WorkWith

Consulting Leaders, Cross-functional Consultants, Project Managers, Client Success and other subject matter experts.

Compensation & Benefits

Salary Range: $72,118.00 - $90,000.00 USD annually DOE

We offer a competitive salary based on experience and a supportive, challenging, and fun work environment to ensure teamwork, productivity, and teammate happiness. We offer a flexible PTO policy, 60% employer paid medical insurance coverage options, 100% employer paid dental and vision insurance, 401k 4% company matching, profit sharing, education assistance, paid parental leave, performance-based salary increases, and year-end incentive bonuses.

We are not interested in placement agencies or companies at this time.BlastX Consulting is an “at-will” employer. Compensation, benefits, and job descriptions are subject to change based on individual performance and business conditions. BlastX Consulting is an Equal Opportunity Employer (EEO).

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales, General Business, and Education

• Industries

  Wireless Services, Telecommunications, and Communications Equipment Manufacturing

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