Senior Analyst, Marketing Analytics

Cirque du Soleil Entertainment Group; Las Vegas (NV); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work model

Career development

Group insurance

Retirement savings

Job summary

Cirque du Soleil Entertainment Group is seeking a Senior Analyst, Marketing Analytics to lead high-impact analyses that shape marketing investment, pricing strategy, and revenue optimization across a global portfolio of shows.

You will partner with marketing, finance, and commercial teams, define KPI standards, and present strategic tradeoffs to senior leadership. The role blends strategic thinking with hands-on modeling and data exploration in a hybrid work model.

Qualifications

• 7+ years of experience in marketing analytics or related fields.
• Experience influencing executive stakeholders in matrixed environments.
• Strong SQL skills and experience with BI tools.
• Experience with marketing performance attribution and incrementality.
• Ability to work with large datasets and synthesize insights clearly.

Responsibilities

• Lead enterprise-level analytical initiatives spanning marketing, ticketing, revenue management, and commercial strategy
• Define and evolve analytical frameworks, methodologies, and KPI standards used across global business units and shows
• Present recommendations and strategic tradeoffs to senior leadership and executive stakeholders
• Analyze and optimize marketing performance, attribution, and incrementality across channels (paid media, CRM, partnerships, etc)
• Influence multi-million-dollar investment and pricing decisions through advanced modeling, forecasting, and strategic analysis
• Drive alignment across disparate data sources, business units, and commercial stakeholders to improve consistency and scalability of insights
• Mentor and provide guidance to analysts and cross-functional stakeholders on analytical approaches and best practices

Skills

Marketing analytics

Executive stakeholder management

Forecasting concepts

Data-driven decision making

Strong communication

Tools

SQL

Power BI

Tableau

Looker

Job description

Senior Analyst, Marketing Analytics

Product & Technology

Full-Time Position - Hybrid work model - 4 days/week in the office

We have a place for individuals with a distinct penchant for ensuring the smooth operation of our shows and events, for conceiving remarkable products, for putting their ingenuity at the service of their team, and for contributing to the enhancement of their expertise and the development of exceptional practices. Cirque du Soleil Entertainment Group relies on an ever more creative and collaborative approach to work in order to constantly push back the limits of the imagination!

Role Overview

At Cirque du Soleil, data is at the core of how we connect with audiences and drive performance across a global portfolio of shows. As a Senior Analyst, Marketing Analytics, you will lead high-impact analysis that informs marketing investment, pricing strategy, and revenue optimization. You will operate as a subject matter expert and strategic thought partner across marketing, finance, and commercial teams. While leading complex, cross-functional analyses, your insights will influence commercial strategy and executive decision-making. You will play a critical role in how Cirque allocates millions in marketing investment and optimizes revenue across the globe, ensuring we reach the right audiences and maximize the impact of every performance.

What You’ll Do

• Lead complex, enterprise-level analytical initiatives spanning marketing, ticketing, revenue management, and commercial strategy
• Define and evolve analytical frameworks, methodologies, and KPI standards used across global business units and shows
• Present recommendations and strategic tradeoffs to senior leadership and executive stakeholders
• Analyze and optimize marketing performance, attribution, and incrementality across channels (paid media, CRM, partnerships, etc)
• Influence multi-million-dollar investment and pricing decisions through advanced modeling, forecasting, and strategic analysis
• Drive alignment across disparate data sources, business units, and commercial stakeholders to improve consistency and scalability of insights
• Mentor and provide guidance to analysts and cross-functional stakeholders on analytical approaches and best practices

How You’ll Operate

• Operate as a recognized expert and trusted advisor within the organization
• Work independently and proactively, identifying opportunities without needing direction
• Collaborate deeply across teams, acting as a trusted advisor rather than a reactive analyst
• Balance strategic thinking with hands-on execution, from data extraction to executive presentation
• Build scalable, repeatable approaches rather than one-off analyses
• Embrace AI and advanced tooling to accelerate analysis, modeling, and insight generation

What You Bring

• 7+ years of experience in marketing analytics, revenue analytics, or related fields
• Demonstrated expertise leading complex analytical initiatives with broad organizational impact
• Experience influencing executive stakeholders and driving decisions in highly matrixed environments
• Strong expertise in SQL and experience with BI tools (Power BI, Tableau, Looker)
• Experience analyzing marketing performance, attribution, and/or incrementality
• Familiarity with forecasting, pricing, or revenue optimization concepts
• Ability to work with large, complex datasets and synthesize insights clearly
• Strong stakeholder management and communication skills
• Comfort operating in ambiguity and driving work forward independently

Bonus Points For

• Experience in live entertainment, sports, travel, or ticketing industries
• Background in econometrics, causal inference, or advanced modeling
• Experience with Python or R for deeper analysis and automation
• Familiarity with customer segmentation or lifecycle marketing

Create with us

Our employer proposition stands out. Here's an overview:

• A collaborative work environment with an in-office presence of four days per week, designed to support teamwork, learning and delivery: with flexibility in how we organize our work
• Professional growth focused on high-quality projects to propel your career, as well as personalized support tailored to your professional ambitions;
• Group insurance, retirement savings and other benefits that we'll be happy to introduce to you;
• A culture focused on the development of equitable practices and rallying events

As a proud ambassador of equality in employment, Cirque du Soleil Entertainment Group is committed to eliminating discrimination based on age, skin color, origin, religion, gender, gender identity, sexual orientation and neurodiversity. Neutral and inclusive language is now preferred for job postings.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.