Senior Analyst Loyalty CoBrand Partner

JetBlue; New York (NY); On-site; USD 66,000 - 104,000; Full time

Job summary

An established industry player is seeking a Senior Analyst for Loyalty Cobrand Partnerships. In this dynamic role, you will drive engagement strategies for JetBlue's Credit Card programs, collaborating closely with marketing and loyalty teams. Your insights will shape promotional efforts and enhance customer awareness of benefits, ensuring compliance while leveraging co-marketing funds. This position offers an exciting opportunity to influence customer engagement and contribute to the evolution of loyalty programs in a fast-paced environment. Join a company that values safety, integrity, and fun, and be part of a team that makes a difference in the travel experience.

Benefits

Healthcare benefits

401(k)

Stock purchase plans

Disability coverage

Life insurance

Free travel on JetBlue

Qualifications

• 3+ years of airline or loyalty experience required.
• Strong analytical skills for marketing metrics and ROI.

Responsibilities

• Manage engagement strategy for JetBlue Credit Card programs.
• Analyze program results and monitor performance trends.

Skills

Airline or loyalty experience

Business strategy

Marketing metrics analysis

Interpersonal skills

Project management

Education

Bachelor’s degree in Business

High School Diploma/GED with relevant experience

Tools

Office equipment

Job description

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Title: Senior Analyst Loyalty CoBrand Partner

Location:

Long Island City, NY, US, 11101

Category: Marketing

Position Title: Senior Analyst, Loyalty Cobrand Partnerships

Position Summary:

The Senior Analyst, Loyalty Cobrand Partnerships is responsible for managing and defining the engagement strategy for the U.S. JetBlue Credit Card programs with the goal of driving spend with existing consumer and business card members. The Senior Analyst will also support the communication and promotion of the TrueBlue program to drive awareness and engagement as it continues to evolve to meet our business and customer needs.

The Senior Analyst will work closely with the Loyalty and Marketing teams along with our co-brand issuer and payments partners to articulate the benefits of the Credit Card and Loyalty programs to ensure compliance and leverage the co-marketing funds. This role will also work in conjunction with the Personalization team to ensure that the Co-Brand and Loyalty marketing ecosystem is optimized across JetBlue’s owned channels (website, email, mobile app, etc.).

• Oversee the development of the U.S. Co-Brand strategy for existing cardmembers, including competitive benchmarking promotions, and analyzing program results.
• Monitor performance and distill insights on impactful trends as an outcome from the campaigns.
• Continuously evaluate the co-brand card benefit hierarchy while collaborating with marketing on the overall communication strategy to ensure cardmembers are aware of their benefits and recommend/implement any necessary changes based on quantitative and qualitative analysis.
• Represent JetBlue as the day-to-day point-of-contact with co-brand partners.
• Serve as an internal workgroup liaison, partnering closely with the internal Loyalty & Co-Brand team to understand overall program strategy and roadmap and facilitate discussions to inform and determine business and communications needs.
• Work closely with Customer Data Insights & Personalization teams to identify different audience segments to drive existing card member spend.
• Partner with revenue accounting and marketing analytics team to ensure all financial reporting and forecasting is accurate and distributed appropriately.
• Partner with the Digital/Tech teams to develop new capabilities to improve cardmember engagement and spend.
• Support Co-brand team with cardmember and crewmember events.
• Other duties as assigned.

Minimum Experience and Qualifications:

• Bachelor’s degree in Business or a related field; OR demonstrated capability to perform job responsibilities with a combination of a High School Diploma/GED and at least four (4) years of relevant work experience.
• Three (3) years of airline or loyalty experience.
• Ability to meet tight deadlines and handle multiple projects simultaneously.
• Ability to manage multiple competing priorities in a fast-paced environment.
• Ability to manage business partners.
• Deep understanding and passion for the loyalty and co-brand space.
• Creating and analyzing marketing metrics (tactics, budgets, ROI).
• Strong interpersonal skills, amicable and professional demeanor.
• Available for occasional overnight travel (10%).
• Must possess valid travel documents with the ability to travel in and out of the United States.
• Must pass a pre-employment drug test.
• Must be legally eligible to work in the country where the position is located.
• Authorization to work in the US is required; this position is not eligible for visa sponsorship.

Preferred Experience and Qualifications:

• Five (5) years of credit card co-brand or loyalty experience.
• Two (2) years of business strategy or performance optimization experience.
• Regular attendance and punctuality.
• Potential need to work flexible hours and respond on short notice.
• Able to maintain a professional appearance.
• When working or traveling on JetBlue flights, all capable crewmembers are asked to assist with light cleaning of the aircraft if time permits.
• Must align with JetBlue’s culture, exhibiting its values of Safety, Caring, Integrity, Passion, and Fun.
• Promote JetBlue’s #1 value of safety as a Safety Ambassador, supporting the Safety Management System (SMS) components, Safety Policy, and behavioral standards.
• Identify safety and security concerns, issues, incidents, or hazards and report them through appropriate channels, including confidential reporting systems like ASAP or SAR.
• The use of ChatGPT or any other automated tool during the interview process will disqualify a candidate.

Equipment:

• Computer and other office equipment.
• Traditional office environment.

Physical Effort:

• Generally sedentary; up to 10 pounds occasionally.

Compensation:

• The base pay range is between $66,000 and $103,100 per year. This includes access to healthcare benefits, 401(k), stock purchase plans, disability coverage, life insurance, free travel on JetBlue, and more.

JetBlue Airways is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status, or any other legally protected basis.

Nearest Major Market: Brooklyn
Nearest Secondary Market: New York City