Senior Analyst, Growth Marketing

YES Network; New York (NY); On-site; USD 100,000 - 120,000; Full time

Job summary

YES Network is seeking a Senior Analyst for Growth Marketing to enhance customer acquisition and retention strategies for its Gotham Advanced Media and Entertainment services. The ideal candidate will possess robust analytical skills, project management expertise, and clear communication abilities while thriving in a fast-paced environment governed by data insights.

Benefits

Medical/Dental/Vision/Life insurance

401k with employer match

Parental leave

Transit commuter benefits

Work from home Fridays

Collaborative company culture

Qualifications

• 4-6 years of professional experience, preferably in subscription marketing.
• Ability to extract insights and drive strategy from data.
• Proficient in Excel and PowerPoint.

Responsibilities

• Support customer acquisition through media effectiveness analysis.
• Monitor user engagement trends across various touch points.
• Lead A/B testing efforts and generate insights on customer behavior.

Skills

Analytical skills

Project management

Communication skills

Curiosity

Problem solving

Education

Bachelor's Degree

Job description

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This range is provided by YES Network. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$100,000.00/yr - $120,000.00/yr

Senior Analyst, Growth Marketing

YES Network for the Gotham Advanced Media and Entertainment (“G.A.M.E”)

Gotham Advanced Media and Entertainment (“G.A.M.E.”), a joint venture of Yankees Entertainment and Sports Network (“YES”) and MSG Networks (“MSGN”), is actively seeking a Senior Analyst, Growth Marketing to join their team in the greater NYC area.

About G.A.M.E.:

G.A.M.E. is a joint venture between YES and MSGN to capitalize on technical and operational synergies associated with YES’ and MSGN’s streaming services. G.A.M.E. will also offer turn-key digital content distribution services, including platform technology, operational support and comprehensive data analytics to third parties, utilizing the combined technical and operational expertise each company has garnered from the respective successful launch and operation of their streaming services.

About the Role:

This Senior Analyst is responsible for fully supporting the Growth Marketing team on all acquisition + retention initiatives related to The Gotham Sports App or any future services that Gotham Advanced Media and Entertainment may operate. Primary areas of oversight include producing and monitoring BI reporting that delivers actionable insights of business drivers, marketing efficiency, user engagement, and churn prevention. This role reports to the Sr. Director of Growth Marketing.

Duties include:

• Support customer acquisition through the analysis of paid, earned and owned media effectiveness with an understanding of how these efforts drive downloads, registrations, subscriptions, and CPAs
• Provide clear and regular analysis of user engagement across touch points such as app navigation, video viewership, interactive games participation, and notification response rates
• Support customer retention by monitoring trends in subscriber churn, helping to define early indications for propensity to churn, and evaluating the effectiveness of churn mitigation + win-back tactics
• Advance the reporting of owned channels, most notably Social + LCM, to contextualize performance and glean exploitable insights
• Lead a/b testing efforts, including hypothesis generation, experiment design, data QA, and post-mortem analysis + documentation, across all phases of a fan’s lifecycle
• Drive audience segmentation, based on business reqs + BI output, to facilitate tailored and effective, 1:1 customer messaging
• Lead deeper-dive analyses, such as informing pricing/promotional strategies, modeling commercial opportunities (market expansion, new partnerships, etc), and forecasting subscriber + LTV targets (media costs, CVR, retention, etc.).
• Partner closely with several vendors to maximize value and to ensure recos/guidance provided are in line with our best interests and business reqs

Primary business relationships, other than marketing:

• Streaming & RSN Leadership — lead for exec dashboards and reporting
• RSN Insights — support insights and narratives that allow advertising sales and brand partnership teams to defend and increase sponsor investments
• Product –formulate impact projections for prioritizing UX enhancements
• Social –lead performance analytics + insight extraction

Ideal Candidate:

• 4-6 years of professional experience (subscription marketing experience preferred)
• Robust analytical skillset: ability to extract insights and drive strategy from dashboard building/monitoring and from diving deeper into raw data
• Exceptional project management: a master in juggling multiple platforms, while still being able to deliver on timelines
• Strong written and verbal communication skills: ability to share results and recommendations clearly and succinctly, while stringing together the full performance narrative via citing appropriate support in a well formatted way; must be proficient in Excel and PowerPoint
• Curious self-starter: hungry to produce/contribute and never waiting on the sidelines to be told what to do; there’s always work to be done and insights to be found
• Innovator: passionate about challenging the status quo and a solutions-oriented problem solver with a strong customer focus, comfortable with ambiguity and evolving strategies in an ever-changing environment
• Prior experience with: analytics + data visualization (Mixpanel), paid media performance (Google, Meta, TTD, etc.), lifecycle marketing, a/b testing + optimization tools, audience segmentation, qualitative surveys + interpretation

Additional Important Information & Offerings:

• Onsite M-Th; WFH Fridays
• Medical/Dental/Vision/Life insurance, FSA/HSA, parental leave, transit commuter benefits
• 401k w/ employer match
• Strong team-centric and collaborative company culture environment

About G.A.M.E., YES and MSGN:

Gotham Advanced Media and Entertainment (GAME) was created by two market-leading regional sports networks - YES and MSG Networks - to create turnkey streaming solutions for teams, rightsholders and networks to best deliver and monetize their content through a direct relationship with their fans. Leveraging the combined experience of these two pioneering sports media companies and sharing their award-winning technical and operational expertise, GAME is offering an innovative, full-stack video streaming platform for DTC/TVE audiences. From design and content delivery across all platforms to ongoing management, technological and marketing services, Gotham Advanced Media and Entertainment is redefining the sports media ecosystem.

The YES Network, the most-watched regional sports network in the country for 18 of the last 21 years, owns the exclusive regional media rights of the 27-time World Champion New York Yankees and the Brooklyn Nets. YES, which has earned 146 Emmy Awards since its 2002 launch, also televises original biography, interview and magazine programs, college sports, and Manchester City and AC Milan soccer. YES made the list of Forbes’ top 10 most valuable sports business brands in the world for nine straight years. The YES App was the No. 1 free sports app in the Apple App Store upon its March 2021 launch and has won two Emmy Awards in its first two years of eligibility.

MSG Networks, a pioneer in sports media, owns and operates two award-winning regional sports and entertainment networks (MSG and MSG Sportsnet) and MSG+, a direct-to-consumer and authenticated streaming service, that serve the nation’s number one media market, the New York DMA, as well as other portions of New York, New Jersey, Connecticut and Pennsylvania. The networks feature a wide range of compelling sports content, including exclusive live local games and other programming of the New York Knicks, New York Rangers, New York Islanders, New Jersey Devils and Buffalo Sabres, as well as significant coverage of the New York Giants and Buffalo Bills. This content, in addition to a diverse array of other sporting events and critically acclaimed original programming, has established MSG Networks as the gold standard in regional sports. MSG Networks is part of the Sphere Entertainment Co. (NYSE: SPHR).

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Broadcast Media Production and Distribution

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