Senior Analyst, Data Strategy

Avalere Health Group; New York (NY); Hybrid; USD 102,000 - 120,000; Full time

Benefits offered by this job

401K with employer match

Flexible hybrid/remote work

20 vacation days + personal day

Employee assistance program

Enhanced family leave policies

Global mobility opportunities

Job summary

Avalere Health in New York, NY, is seeking a Senior Data Strategy Analyst who will drive media reporting and measurement across client accounts. You will analyze marketing performance data, develop insight-driven reports, and help build measurement frameworks that align with client objectives.

The role requires cross-channel expertise, advanced analytics capability, and the ability to manage reporting workstreams independently while collaborating with internal teams.

Qualifications

• 2–3 years of experience in marketing or media analytics.
• Proficiency in Google Analytics and Tableau.
• Familiarity with pharmaceutical marketing measurement tools such as Crossix.

Responsibilities

• Develop and deliver recurring and ad hoc reporting with accuracy and clear KPI alignment.
• Translate performance data into insights and optimization recommendations.
• Support development and refinement of measurement frameworks.
• Partner with Strategy, Media, Client Services, Data Engineering, and Data Science teams to ensure data integrity and actionable outputs.
• Contribute to Tableau dashboard builds and reporting automation initiatives.
• Assist in integrating advanced analytics outputs (e.g., attribution, incrementality, MMM) into reporting.
• Identify performance trends, risks, and opportunities within campaign data.
• Ensure timely delivery of reporting outputs and communicate risks or blockers.

Skills

Marketing analytics

Media performance

Google Analytics

Tableau

Excel

PowerPoint/Slides

Data interpretation for non-technical

Communication

Tools

Google Analytics

Tableau

Crossix

Tagging systems

Job description

About Avalere Health

United by one profound purpose: to reach EVERY PATIENT POSSIBLE. At Avalere Health, we ensure every patient is identified, treated, supported, and cared for. Equally. Our Advisory, Medical, and Marketing teams come together – powerfully and intentionally – to forge unconventional connections, building a future where healthcare is not a barrier and no patient is left behind.

Achieving our mission starts with providing enriching, purpose-driven careers for our team that empower them to make a tangible impact on patient lives. We are committed to creating a culture where our employees are empowered to bring their whole selves to work and tap into the power of diverse backgrounds and skillsets to play a part in making a difference for every patient, everywhere.

Our flexible approach to working allows our global teams to decide where they want to work, whether in-office or at home based on team and client need. Major city hubs in London, Manchester, Washington, D.C., and New York, and smaller offices globally, serve as collaboration hubs allowing our teams to come together when it matters. Homeworkers are equally supported, with dedicated social opportunities and resources.

Our inclusive culture is at the heart of everything we do. We proudly support our employees in bringing their whole selves to work with our six Employee Network Groups – Diverse Ability, Family, Gender, LGBTQ+, Mental Health, and Race/Ethnicity. These groups provide opportunities to promote diversity, equity, and inclusion and to connect, learn, and socialise through regular meetings and programs of activity. We are an accredited Fertility Friendly employer with our Fertility Policy, enhanced parental leave, and culture of flexibility ensuring every employee feels supported across their family planning journey and can work in a way that suits their family’s needs.

We are deeply invested in supporting professional growth for our employees through day-to-day career experiences, access to thousands of on-demand training sessions, regular career conversations, and the opportunity for global, cross-capability career moves.

We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse. If you'd like to apply and need adjustments made, you can let us know in your application.

About the role:

The Senior Data Strategy Analyst supports the development and execution of media reporting and measurement initiatives across client accounts. Reporting to the Manager, Data Strategy, this role is responsible for analyzing marketing performance data, developing insight-driven reporting deliverables, and contributing to measurement frameworks that align with client business objectives.

This position requires a strong understanding of cross-channel media performance (digital and traditional), a developing advanced analytical capability, strategic mindset, and the ability to independently manage reporting workstreams while collaborating effectively across internal teams.

What you'll do:

• Develop and deliver recurring and ad hoc reporting with accuracy, clarity, and alignment to client KPIs.
• Translate performance data into clear insights and optimization recommendations.
• Support the development and refinement of measurement frameworks.
• Partner with Strategy, Media, Client Services, Data Engineering, and Data Science teams to ensure data integrity and actionable reporting outputs.
• Contribute to Tableau dashboard builds and reporting automation initiatives.
• Assist in integrating advanced analytics outputs (e.g., attribution, incrementality, MMM) into client reporting.
• Identify performance trends, risks, and opportunities within campaign data.
• Ensure timely delivery of reporting outputs and proactively communicate risks or blockers.

About you:

• 2–3 years of experience in marketing or media analytics, including experience analyzing pharmaceutical marketing campaigns.
• Strong understanding of digital and traditional media performance metrics.
• Proficiency inGoogle Analytics and Tableau.
• Familiarity with pharmaceutical marketing measurement tools, such as Crossix, and the ability to interpret their outputs for client reporting and recommendations.
• Working knowledge of tagging systems and campaign performance datasets.
• Proficiency in Excel and PowerPoint (or Google equivalents).
• Strong analytical, problem-solving, and communication skills.
• Ability to translate complex data into insights for non-technical audiences.
• Organized and able to manage multiple deliverables across timelines.

$102,000 - $120,000 a year

What we can offer

• You will receive a 401K plan with an employer match contribution up to 4% (immediately vested), as well as life insurance, disability coverage, and medical, dental, and vision plans for peace of mind.
• Enjoy flexible working arrangements, including hybrid and remote work, along with the option to work from anywhere across the globe two weeks each year.
• We provide 20 vacation days plus one personal well-being day, recognise 9 public holidays, along with gifted end-of-year holidays and an early Summer Friday finish in June, July, and August.
• Access free counselling through our employee assistance program and personalized health support.
• Our enhanced maternity, paternity, family leave, and fertility policies provide support across every stage of your family-planning journey.
• You can also benefit from continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business.

We encourage all applicants to read our candidate privacy notice before applying to Avalere Health.