Senior Analyst, Consumer Insights (Syndicated, Big Data, Foresight) - BCG Vantage (TA)

Boston Consulting Group (BCG); Chicago (IL); On-site; USD 100,000 - 109,000; Full time

Job summary

A leading consulting firm is seeking a Senior Analyst, specializing in Consumer Insights. This role involves leveraging large datasets to derive actionable insights for clients, collaborating with internal teams, and contributing to innovative research-driven offerings. Candidates should demonstrate expertise in data synthesis and possess a strong foundation in research methodology.

Benefits

Zero dollar health insurance premiums

Low copays for healthcare visits

Paid parental leave

Generous paid time off

401(k) retirement plan

Qualifications

• 2+ years consulting or 3+ years market research experience.
• Strong familiarity with data sources like Nielsen/IRI and search analytics.
• Proficient in primary research methodology.

Responsibilities

• Triangulate insights from multiple data sources to deliver high-impact results.
• Educate teams on the use of insights infusion products.
• Contribute to the development of research-driven products across BCG.

Skills

Data synthesis

Consumer insights

Research methodology

Communication

Business acumen

Education

Bachelor's degree

Advanced degree in marketing or analytics

Tools

Excel

PowerPoint

Alteryx

Tableau

Job description

Senior Analyst, Consumer Insights (Syndicated, Big Data, Foresight) - BCG Vantage (TA)

Join to apply for the Senior Analyst, Consumer Insights (Syndicated, Big Data, Foresight) - BCG Vantage (TA) role at Boston Consulting Group (BCG)

Senior Analyst, Consumer Insights (Syndicated, Big Data, Foresight) - BCG Vantage (TA)

Join to apply for the Senior Analyst, Consumer Insights (Syndicated, Big Data, Foresight) - BCG Vantage (TA) role at Boston Consulting Group (BCG)

Locations: Chicago | Denver | Boston

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

The Center for Customer Insight (CCI) is a center of excellence for all things related to customer research and insight-driven strategy at BCG. As a Senior Analyst (SA) for CCI's Vantage team, you will play a critical role in helping customer insights projects succeed.

As a customer researcher with deep experience in syndicated / big data, you will triangulate insights from multiple data sources and methodologies to uncover forward-thinking, high-impact insights for BCG clients. You will contribute to the expansion and commercialization of CCI's portfolio of "insights infusion" offerings, i.e., products and tools that fuel BCG’s client work with high-impact, external insight. These may include syndicated customer data, digital/social/search analytics or other big data sources, cultural insights, consumer foresight, and beyond.

You will act as a connector between these "insights infusion" products and BCG case teams, educating colleagues about how they bring value to strategic engagements, guiding appropriate solution use, and taking an active role in developing a roadmap for these products and tools. You will deploy these tools directly on BCG client cases, customizing applications based on client context / objectives and weaving Insights together with those derived from primary / custom quant and qual research.

In addition, you’ll contribute to IP development, go-to-market enablement, and knowledge dissemination regarding these "insights infusions" offerings across BCG’s commercial network. You will partner with topic leaders and knowledge experts to sharpen CCI’s research-driven products and position them as must-have enablers on top client priorities.

YOU'RE GOOD AT

• Leveraging large-scale data sources (e.g., syndicated datasets, social listening, search trend data, foresight platforms) to generate strategic insights for business use
• Genuine interest in harnessing technology for consumer insights, and passion for keeping a pulse on what is new / cutting-edge in the insights realm (e.g., image recognition, image analytics)
• Synthesizing insights from multiple data types—primary, secondary, big data, cultural signals—into compelling commercial narratives
• Guiding colleagues on when and how to use different research sources / tools based on objectives
• Supporting the design, piloting, and rollout of new research/insight products
• Communicating with case teams and stakeholders, in a credible and confident way
• Working collaboratively and effectively in a group dynamic often virtual, proficient in agile ways of working
• Being flexible and bringing a curious and creative mindset, open to new things and able to propose innovative ideas
• Navigating complexity and ambiguity
  
  

What You'll Bring

• 2+ years of consulting experience including the use of syndicated customer data and/or "big data" / behavioral data OR 3+ years market research agency experience (4-6+ years of experience strongly preferred)
• Strong familiarity with secondary, syndicated, and/or digital data sources (e.g., Nielsen/IRI, Mintel, Morning Consult, YouGov's BrandIndex, social listening, search analytics / search trend tools, consumer foresight and/or cultural tracking platforms, etc.)
• Solid foundation in primary research methodology (quantitative and/or qualitative), with the ability to bridge Insights across data types
• Demonstrated experience translating data into strategic implications and commercial opportunity
• Prior exposure to sectors such as CPG, Retail, Tech, Media, Financial Services, or Travel & Leisure preferred
• Bachelor's degree required; advanced degree in marketing, behavioral science, analytics, or related fields a plus
• Fluency in English required
• Strong Excel and PowerPoint skills; experience with data tools (e.g., Alteryx, Tableau, SPSS, Q, R) is a plus
• Strong business acumen and problem-solving capabilities
• Strong written and verbal communication skills
• Excellent interpersonal and communication skills
  
  

Who You'll Work With

As a Senior Analyst – BCG Vantage on our Topic Activation path, you will collaborate with global topic leads and colleagues across BCG to bring expertise and capabilities to the service of our internal and external clients. Our team is made up of a diverse pool of BCG Vantage positions that allow us to pursue exciting, innovative BCG Vantage careers.

Additional info

BCG Vantage is a powerhouse of expertise, seamlessly embedded within Practice Areas and markets to drive extraordinary impact. It equips BCG case teams and clients with cutting-edge expertise, proprietary assets, actionable data, and transformative insights that empower our case teams and enable our clients to achieve their aspirations.

With global experts across 20 Practices, covering more than 100 topics, sectors and offers, plus four focused geographic markets, BCG Vantage delivers unparalleled depth and breadth of insight & expertise. BCG Vantage consists of three career paths, each playing a crucial role in delivering value to clients, case teams and practice teams.

Client Focus (Embedded Expertise)

• Integrates into client-facing teams to deliver direct client impact through expertise, know-how, and proprietary tools and assets
  
  

Topic Activation (Sector Expertise with Proprietary Tool & Data Solutions)

• Combines deep domain insights with our know-how and proprietary assets to address targeted challenges directly with clients and project teams; co-creates insights on industry trends and functional topics, proprietary data and tools, and teams to codify IP that all enables BCG to deliver excellent business value with its clients
  
  

Research (Practice Topic and Sector-Aligned Research and Insights)

• Delivers actionable research and insights tailored to the client project’s needs; works with qualitative and quantitative data, conducts research and provides synthesized results from sources including commercial data, public and open source, company and industry research, macro-economic, commodities and trade data.
  
  

Total compensation for this role includes base salary, annual discretionary performance bonus, contributions to BCG’s Profit Sharing and Retirement Fund (PSRF), and a market leading benefits package described below.

We expect total annualized compensation for Chicago, Denver, and Boston based employees to be approximately the following:

• Base salary between $100,500 - $108,500 (USD); placement within this range will vary based on experience and skill level
• Annual discretionary performance bonus between 0-24%
• 5% Profit Sharing Retirement Fund (PSRF) contribution, increasing to 10% after two years of service. Contributions are vested immediately and there is no waiting period.
  
  

At BCG, we are committed to offering a comprehensive benefit program that includes everything our employees and their families need to be well and live life to the fullest.

We pay the full cost of medical, dental, and vision coverage for employees – and their eligible family members.* That’s zero dollars in premiums taken from employee paychecks.

All Of Our Plans Provide Best In Class Coverage

• Zero dollar ($0) health insurance premiums for BCG employees, spouses, and children
• Low $10 (USD) copays for trips to the doctor, urgent care visits and prescriptions for generic drugs
• Dental coverage, including up to $5,000 in orthodontia benefits
• Vision insurance with coverage for both glasses and contact lenses annually
• Reimbursement for gym memberships and other fitness activities
• Fully vested Profit Sharing Retirement Fund contributions made annually, whether you contribute or not, plus the option for employees to make personal contributions to a 401(k) plan
• Paid Parental Leave and other family benefits such as elective egg freezing, surrogacy, and adoption reimbursement
• Generous paid time off including 12 holidays per year, an annual office closure between Christmas and New Years, and 15 vacation days per year (earned at 1.25 days per month)
• Paid sick time on an as needed basis
• Employees, spouses, and children are covered at no cost. Employees share in the cost of domestic partner coverage.
  
  

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.

BCG is an E - Verify Employer. Click here for more information on E-Verify.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Business Consulting and Services

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