Senior Analyst, Commerce Media

Digitas North America; Birmingham (MI); Hybrid; USD 66,120 - 91,350; Full time

Benefits offered by this job

Medical coverage

401(k)

Flexible time off

Tuition reimbursement

Job summary

Digitas North America is seeking an experienced Sr Analyst to drive performance in digital media campaigns for leading brands. In this role, you will manage campaign activities including setup, optimization, and reporting to ensure client success.

The ideal candidate will have a deep understanding of digital media platforms, excellent analytical skills, and experience with retailers like Amazon and Walmart. Strong communication and collaboration skills are critical as you will act as the primary contact for day-to-day clients.

Qualifications

• 5+ years of experience in digital media or advertising.
• Experience with managing search campaigns is a must.
• Strong analytical skills to drive performance decisions.

Responsibilities

• Manage daily client campaigns and optimize them for performance.
• Develop strategies and provide support for campaign execution.
• Lead communication with clients and ensure their needs are met.

Skills

Campaign management

Digital media

Data analysis

Client communication

Education

Bachelor's degree in relevant field

Tools

Amazon advertising

Walmart advertising

Google Analytics

Job description

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Overview

67% of brands plan to increase their spending on Amazon and Walmart over the next year, with an overall projected retail media market of $34B by 2023 (across all retailers). Digitas’ world-class Precision team is responsible for all digital media activation in this increasingly addressable and shoppable world, including display, video, mobile, and native ad formats. With a deep understanding of media platforms, data, and targeting strategies and razor‑sharp analytical skills, our Precision specialists deliver optimal solutions that drive our clients’ business forward.

We’re looking for an outstanding Sr Analyst—someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple pieces of business. This is a opportunity for a digital media star, with Amazon‑specific experience, to actively drive performance for one of the largest brands on the planet. In this role, you can make a real difference in our clients’ business and our own.

Responsibilities

As a Sr Analyst, you’ll be responsible for campaign management activities such as campaign set‑up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation. You’ll identify and implement optimizations, build client decks and status documents, and attend client meetings as the face of our digital media plans.

You will also provide guidance, training and direct management of Analysts. You will be expected to troubleshoot issues with publishers/platforms when they arise to find solutions. You will work within the full Omni/Shopper team to report results and foster client and vendor relationships.

Most importantly, you must possess a strong inner drive to bring your knowledge and experience of managing either/both search and display campaigns across retailers and retail media networks. Campaigns will vary between hands‑on self‑serve as well as direct buys with retailers including, but not limited to: Amazon, Walmart, Instacart, Kroger, Target, Ahold, Costco, HyVee, Meijer, etc.

Day‑To‑Day Your Role Includes

• Contributing as a primary contact for day‑to‑day clients
• Executing, managing, and optimizing all digital media campaigns and programs for agency clients, including platform media buying as well as direct‑to‑publisher programs, both independently and in support of Managers
• Assisting in the development of program strategies and analyses for clients (e.g., keyword recommendation, day‑parting, timing/scheduling strategy) and overseeing the translation of these strategies into final media recommendations
• Lead retailer and vendor RFPs, with attention to audience targeting strategy and use of best practices
• In‑platform campaign setup and supporting the campaign QA process to ensure accurate campaign implementation, pacing, performance, troubleshooting and optimization
• Maintaining a level of quality assurance and accountability for delivering campaigns and executions with precision
• Ensuring that media deliverables meet and align with client goals and objectives
• Overseeing performance forecasts, budget allocations and providing data‑based rationale for these recommendations
• Providing creative solutions to client challenges
• Direct oversight of Analysts and supporting their growth and professional development
• Understanding big picture implications and how insights can be applied in other programs and environments
• Fostering relationship with internal teams (Media, S&A and other capabilities) and external teams while managing multiple client stakeholders
• Developing and maintaining quality control procedures for campaign implementations
• Understanding and effectively communicating our value proposition, technology, and processes as related to the growth of current and prospective agency accounts
• Adopting established account management standards and program management best practices
• Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
• Active knowledge sharing with capability and broader agency
• Embracing and encouraging a culture based on teamwork, collaboration, and intellectual curiosity
• Be strategic partner to any off‑shore resources – ensure closely aligned on all tasks and partner to share analyst responsibilities
• Assisting in the development and documentation of best practices for improving communication and collaboration within the team and the group

Outside of day‑to‑day

• Keep up to date on industry trends and send highlights to greater team when applicable
• Handle ad‑hoc reporting requests as they come through

Qualifications

As a Sr Analyst, you’ll be responsible for campaign management activities such as campaign set‑up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation. You’ll identify and implement optimizations, build client decks and status documents, and attend client meetings as the face of our digital media plans.

You will also provide guidance, training and direct management of Analysts. You will be expected to troubleshoot issues with publishers/platforms when they arise to find solutions. You will work within the full Omni/Shopper team to report results and foster client and vendor relationships.

Most importantly, you must possess a strong inner drive to bring your knowledge and experience of managing search campaigns across retailers and retail media networks. Campaigns will vary between hands‑on self‑serve as well as direct buys with retailers including: Amazon, Walmart, Instacart, Kroger, Target,

Additional Information

Publicis Groupe motto "Viva La Différence" means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401(k), as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $66,120.00 - USD $91,350.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/15/2026.