Senior Analyst, Analytics/Insights

Neon Nyc; New York (NY); On-site; USD 85,000 - 115,000; Full time

Job summary

An established industry player is seeking a Senior Analyst to drive business growth through data-driven insights. In this dynamic role, you'll collaborate with cross-functional teams to design and deliver actionable dashboards and reports that inform strategic decisions. Your expertise in data analysis and visualization will be key in uncovering trends and optimizing performance across various marketing channels. With opportunities for career progression and a flexible time-off policy, this position offers a chance to make a significant impact in a fast-paced environment. If you are passionate about leveraging data to drive meaningful business outcomes, this role is perfect for you.

Benefits

Flexible Time Off

Personalized Development Opportunities

Health and Wellbeing Programs

Company Savings Plans

Parental Leave Benefits

Qualifications

• 1+ year of experience in marketing analytics or related fields.
• Advanced skills in Excel and intermediate-to-advanced PowerPoint skills.
• Ability to summarize disparate datasets leveraging various platforms.

Responsibilities

• Extract, validate, and interpret data from multiple marketing platforms.
• Build automated dashboards and PowerPoint reports using summarized data.
• Derive key findings from analyzing diverse data sources and communicate results.

Skills

Data Analysis

Data Visualization

Problem Solving

Excel

Programming Languages (R, SAS, SPSS, SQL)

Education

Bachelor's degree in Marketing

Bachelor's degree in Media

Bachelor's degree in Statistics

Bachelor's degree in Finance

Bachelor's degree in Mathematics

Bachelor's degree in Accounting

Bachelor's degree in Computer Science

Tools

Google Analytics

Adobe

PowerBI

Tableau

Google Tag Manager

Job description

As a Senior Analyst, Analytics/Insights, you will drive business growth through data-driven insights, designing and delivering actionable dashboards, reports, and analytics solutions. You will collaborate with cross-functional teams, media partners, and stakeholders to plan, execute, and evaluate marketing initiatives, leveraging expertise in data analysis, visualization, and mining techniques. Utilizing Excel, data visualization tools, and other technologies, you will uncover trends, optimize performance, and inform strategic decisions across media delivery, website analytics, social media, and Customer Relationship Marketing (CRM).

A Day in the Life:

• Extract, validate, and interpret data from multiple marketing and database platforms, ensuring data quality and hygiene.
• Leverage web and media analytic tools (Google Analytics, Adobe, DCM), customer databases, social listening tools, and research platforms to collect and summarize data.
• Build automated dashboards (PowerBI, Tableau) and PowerPoint reports using summarized data sets, communicating insights effectively.
• Design, implement, and validate media (UTM) and website (GTM) tags for accurate tracking and measurement.
• Derive key findings from analyzing diverse data sources and communicate results orally or in writing, collaborating with senior analytics staff.
• Interpret measurement plans, integrating KPIs and benchmarks into dashboards and reports to inform business decisions

What you will need:

• Bachelor's degree in Marketing, Media, Statistics, Finance, Mathematics, Accounting, or Computer Science, with coursework in Marketing, Media, and Data Analytics.
• 1+ year of experience in marketing analytics or related fields, with advanced skills in Excel, intermediate-to-advanced PowerPoint skills, and experience with programming languages (R, SAS, SPSS, SQL).
• Experience with digital analytics tools (Google Analytics, Adobe, Webtrends, Google Tag Manager) and competency in dashboarding (Tableau, PowerBI, Google Data Studio, Datorama).
• Ability to summarize disparate datasets leveraging various platforms (Excel, Tableau, PPT, SQL) and proficiency in website and media (UTM) tagging.
• Strong analytical and problem-solving skills to tackle complex business challenges using data-driven approaches, with adaptability to changing business needs and fast-paced environments.
• Ability to bridge technical expertise with business understanding, driving informed decision-making and strategic insights.
• My Time Off (MTO) – our flexible approach to time off that allows you to take the time you need and enjoy it!
• Career Progression - we offer personalized development opportunities and clear career pathways.
• Health and wellbeing programs that provide you access to different services and offerings to prioritize your health.
• Company Savings Plans to help you plan for the future.
• Parental Leave benefits for all new parents.
  
  

$85,000 - $115,000 annually.

The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

SOLVE(D), an IPG Health growth accelerator agency, was born from creative agency DNA and built on the premise of using the right combination of data, analytics, technology, and media to help deliver personalized, relevant omnichannel experiences across touchpoints that drive meaningful connections between brands and audiences (HCPs, Patients, Payers). SOLVE(D) is a multifaceted solutions partner - part consultancy, part data, part advanced analytics, part marketing technology company, part media agency - that fosters speed, precision, and growth. SOLVE(D)’s diverse team of consultants, specialists and practitioners apply their collective strength, leveraging the right mix of human and technical enablers, to empower brands to make confident decisions that accelerate business impact and growth.

It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

$85,000 - $115,000 annually

The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

SOLVE(D), an IPG Health growth accelerator agency, was born from creative agency DNA and built on the premise of using the right combination of data, analytics, technology, and media to help deliver personalized, relevant omnichannel experiences across touchpoints that drive meaningful connections between brands and audiences (HCPs, Patients, Payers). SOLVE(D) is a multifaceted solutions partner - part consultancy, part data, part advanced analytics, part marketing technology company, part media agency - that fosters speed, precision, and growth. SOLVE(D)’s diverse team of consultants, specialists and practitioners apply their collective strength, leveraging the right mix of human and technical enablers, to empower brands to make confident decisions that accelerate business impact and growth.

It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.