Senior Analyst, Analytics/Insights

IPG Health; New York, Cary (NY, NC); On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Senior Analyst to drive business growth through data-driven insights. In this dynamic role, you will collaborate with cross-functional teams to design actionable dashboards and reports, leveraging your expertise in data analysis and visualization. You will extract and interpret data from various marketing platforms, optimizing performance and informing strategic decisions. This position offers a unique opportunity to bridge technical expertise with business understanding, ensuring impactful contributions to marketing initiatives. Join a forward-thinking company that values your growth and offers flexible benefits to prioritize your well-being.

Benefits

Flexible Time Off

Career Progression Opportunities

Health and Wellbeing Programs

Company Savings Plans

Parental Leave Benefits

Qualifications

• 1+ year of experience in marketing analytics or related fields.
• Ability to summarize disparate datasets leveraging various platforms.

Responsibilities

• Extract, validate, and interpret data from multiple marketing platforms.
• Build automated dashboards and communicate insights effectively.

Skills

Data Analysis

Data Visualization

Excel

Google Analytics

Problem-Solving

Communication

Education

Bachelor's degree in Marketing

Bachelor's degree in Statistics

Bachelor's degree in Computer Science

Tools

PowerBI

Tableau

Google Tag Manager

Adobe Analytics

SQL

Job description

About the Job:

As a Senior Analyst, Analytics/Insights, you will drive business growth through data-driven insights, designing and delivering actionable dashboards, reports, and analytics solutions. You will collaborate with cross-functional teams, media partners, and stakeholders to plan, execute, and evaluate marketing initiatives, leveraging expertise in data analysis, visualization, and mining techniques. Utilizing Excel, data visualization tools, and other technologies, you will uncover trends, optimize performance, and inform strategic decisions across media delivery, website analytics, social media, and Customer Relationship Marketing (CRM).

A Day in the Life:

1. Extract, validate, and interpret data from multiple marketing and database platforms, ensuring data quality and hygiene.
2. Leverage web and media analytic tools (Google Analytics, Adobe, DCM), customer databases, social listening tools, and research platforms to collect and summarize data.
3. Build automated dashboards (PowerBI, Tableau) and PowerPoint reports using summarized data sets, communicating insights effectively.
4. Design, implement, and validate media (UTM) and website (GTM) tags for accurate tracking and measurement.
5. Derive key findings from analyzing diverse data sources and communicate results orally or in writing, collaborating with senior analytics staff.
6. Interpret measurement plans, integrating KPIs and benchmarks into dashboards and reports to inform business decisions.

What you will Need:

1. Bachelor's degree in Marketing, Media, Statistics, Finance, Mathematics, Accounting, or Computer Science, with coursework in Marketing, Media, and Data Analytics.
2. 1+ year of experience in marketing analytics or related fields, with advanced skills in Excel, intermediate-to-advanced PowerPoint skills, and experience with programming languages (R, SAS, SPSS, SQL).
3. Experience with digital analytics tools (Google Analytics, Adobe, Webtrends, Google Tag Manager) and competency in dashboarding (Tableau, PowerBI, Google Data Studio, Datorama).
4. Ability to summarize disparate datasets leveraging various platforms (Excel, Tableau, PPT, SQL) and proficiency in website and media (UTM) tagging.
5. Strong analytical and problem-solving skills to tackle complex business challenges using data-driven approaches, with adaptability to changing business needs and fast-paced environments.
6. Ability to bridge technical expertise with business understanding, driving informed decision-making and strategic insights.

Our Global Benefits:

• My Time Off (MTO) - our flexible approach to time off that allows you to take the time you need and enjoy it!
• Career Progression - we offer personalized development opportunities and clear career pathways.
• Health and wellbeing programs that provide you access to different services and offerings to prioritize your health.
• Company Savings Plans to help you plan for the future.
• Parental Leave benefits for all new parents.