Senior Analyst, Analytics

Publicis Groupe Holdings B.V; Detroit (MI); On-site; USD 80,000 - 82,000; Full time

Benefits offered by this job

Medical coverage

401k

Flexible time off

Tuition reimbursement

Job summary

A leading media agency is seeking a Senior Analyst to optimize client campaigns through data-driven strategies. The role involves analyzing marketing data, collaborating with teams, and communicating complex insights clearly. Ideal candidates will have a Bachelor's degree, experience in media analytics, and strong critical thinking skills. This position offers a salary range of $80,000 - $82,000 annually, alongside comprehensive benefits including medical coverage, 401k, and flexible time off.

Qualifications

• Prior experience in media analytics and research, especially digital media.
• Strong numbers skills and storytelling abilities with data.
• Understanding of relational databases and advanced analytics practices.

Responsibilities

• Work closely with Analysts to manage deliverables.
• Build compelling analytics stories.
• Collaborate with Managers to formulate account visions.

Skills

Experience in media analytics and research

Strong critical thinking skills

Ability to communicate complex ideas

Proficiency in Microsoft Office (PPT, Excel, Word)

Education

Bachelor’s Degree in a related field

Tools

SQL Server

Google Analytics

Ad verification tools (e.g., Integral Ad Science)

Job description

Company description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.

Overview

Working closely with both the Business Planning and Activation teams, Analytics designs the data strategy to tie our clients’ marketing to real-world business goals. We then mine that data to optimize campaigns and tell the stories that bring our clients closer to their marketing, helping them understand if they’re talking to the people they want, and if they’re doing it the right way.

What does a successful Senior Analyst look like? We don’t all look the same, and we don’t expect you to, either. But successful members of our team generally have a passion for emerging tech and media, bring a data-driven approach to decision‑making, have a fresh perspective and share it in a positive way, don’t shy away from a challenge, and are always hungry to learn more.

Among Sr. Analyst candidates, we generally look for prior experience in media analytics and research, especially digital media. We hope you’re a numbers whiz and know how to bring data to life through a compelling story.

What does a Senior Analyst do day‑to‑day? Our Senior Analysts work very closely with the Analysts to help them stay on track with day‑to‑day deliverables, but also build great stories. Senior Analysts also work closely with their Managers to formulate a vision for their accounts, and then execute on that vision with their Analysts.

Responsibilities

• Minimum 1 year of relevant experience
• Extensive experience working with Microsoft Office (PPT, Excel, Word)
• Knowledge with at least one of the following ad technologies: third party ad serving, rich media ad serving, site‑side tracking technologies: DoubleClick (standard and rich media), Omniture, Webtrends, Google Analytics
• Knowledge of broad range of online advertising media channels from Search, Display Banners, Email, Contextual, Social, CRM
• Strong critical thinking skills – able to perform client‑critical analysis with limited oversight
• Ability to communicate complex ideas to both external and internal clients
• Demonstrate strong project management skills
• Bachelor’s Degree in a related field

Qualifications

• Experience with relational databases (SQL Server, MS Access, Oracle)
• Experience with ad verification tools like Integral Ad Science and MOAT
• Understanding and familiarity with advanced analytics practices (Descriptive Statistics, Linear Regression, Forecasting)
• Experience in at least one of the following areas: Programmatic (DMP, DSP), Cross Device Measurement, Attribution Modelling
• Experience with third-party research partners like Millward Brown, Nielsen, and comScore

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail]. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $80,000 - $82,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The application deadline for this job posting will be 1/25/2026.

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