Senior Analyst, Advanced Analytics

Horizon Media Inc.; New York (NY); On-site; USD 100,000 - 120,000; Full time

Job summary

Horizon Media is seeking a Senior Analyst in Advanced Analytics to leverage sophisticated modeling techniques for optimizing clients' media investments. The role requires collaboration across teams and a commitment to generating actionable insights through data-driven analysis. The ideal candidate will possess strong analytical skills, experience in big data, and excellent communication abilities. This position promises a dynamic environment along with competitive compensation and a range of employee benefits.

Benefits

Health insurance coverage

Disability insurance

Retirement savings plans

Unlimited paid time off (PTO)

Mental health resources

Childcare resources

Fitness reimbursement

Qualifications

• 1-2 years of industry experience preferred.
• Familiarity with large data sets required.
• Experience in advanced analytics preferred.

Responsibilities

• Build statistical models and analyses for media planning.
• Improve current analytic processes and develop new capabilities.
• Cultivate effective working relationships with clients and stakeholders.

Skills

Analytical mindset

Problem-solving skills

Communication skills

Detail-oriented

Team player

Education

Bachelor’s degree

Tools

Excel

SQL

Tableau

Power BI

R

Python

Job description

Senior Analyst, Advanced Analytics page is loaded

Senior Analyst, Advanced Analytics

Apply locations New York time type Full time posted on Posted 30+ Days Ago job requisition id R0015506

Job Description

Who We Are

Horizon Media , founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge , Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.

At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

Job Summary
The main responsibility of the Senior Analyst, Advanced Analytics is to apply sophisticated modeling and other advanced analytic techniques to help guide our clients’ media spending plans and make their investments more efficien t. Advanced analytic techniques may include, but are not limited to, Marketing Mix Modeling (MMM), Mu l ti-Touch Attribution (MTA), and media budget optimizations. In addition to the technical aspects required, it will involve cultivating and maintaining effective working relationships with a variety of parties, which includes the clients, internal stakeholders , 3rd-party vendors, external clients and operational areas within Horizon.

We are looking for someone who is intellectually curious , with the drive and experience to identify, frame and solve business problems. They must be a critical thinker who can provide creative strategic solutions and who can follow-through with flawless execution. Critical to the role is the ability to provide thought leadershipthat can drive our capabilities through analytic innovations.

The ideal candidate will be a clear and persuasive communicator who thrives in a highly collaborative team environment and has the ability to guide solutions for ever-evolving real-time problem sets. Above all, the Senior Analyst in Advanced Analytics must be highly driven with an exceptional work ethic, determination to overcome complex challenges, and must have a desire to have huge impact on the business.

What You’ll Do
70% – Execution, Development , and E nhancement of a nalytic capabilities :

• Build statistical model s and analyses in order to provide insights into media planning and buying for our clients .

• Constantly look for ways to improve the usage of Horizon’s existing data and analytics infrastructure.

• Work with stakeholders to improve current analytic processes, and develop new capabilities that set us apart in the marketplace.

• Use automation and technology to increase efficiency and to provide the infrastructure to scale.

30% – Cultivating and maintaining effective working relationships – internally and externally :

• Establish and maintain excellent working relationship with key functional areas, as well as HMI Analytics and other stakeholders throughout Horizon.

• Act as a liaison between the client, a nalytics team, d ata team, and internal b rand and a ctivation teams .

• Extensive brand team and client interaction and day-to-day management.

Who You Are

• Ability to generate clear, concise and comprehensive analyses that tell the story behind the data

• An analytical mindset with the ability to communicate findings to others

• Excellent problem solving skills and determination to work an issue through to its satisfying conclusion is a must

• Detail oriented with a commitment to follow through

• An independent worker with strong time management and organization skills

• A strong team player, willing to roll up your sleeves and collaborate with others

• A problem solver with the ability to develop creative solutions

• Experience in fast-paced environment, possessing the ability to work on multiple projects simultaneously

Preferred Skills & Experience

• Bachelor’s degree required plus 1-2 years of industry experience; Master’s degree preferred

• Exposure to large data sets (“big data”) and analysis thereof required

• Experience in the Advanced Analytics realm ; media or marketing field strongly preferred

• Advanced statistical modeling experience ( e.g. regression modeling/predictive modeling/inferential statistics) preferred

• Strong data manipulation/visualization skills (Excel, SQL) required ; Tableau /Power BI strongly preferred

• Specific marketing response modeling expertise such as MMM or MTA strongly preferred

• Hands on p rogramming/scripting experience (R, Python) preferred

• Strong verbal communication skills, extremely well-organized

Certificates, Licenses and Registrations
N/A

Physical Activity and Work Environment

N/A

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The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

$100,000.00 - $120,000.00

A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.

Want to know what makes Horizon a great place to work?

On June 5th, we’re hosting a one-night-only experience for standout talent across media, strategy, data, and creative.

It’s a behind-the-scenes look at our people, our work, and how we’re building the future of the industry.

At Horizon, business is personal — and that means connecting with what matters.

Horizon is powered by one of the industry’s most celebrated and inclusive workplace cultures. We believe in the talent of our people and the power of personal, with our passion and commitment to excellence driving our success.