Senior AI Product Marketing & Content Lead

Matcha; New York (NY); Remote; USD 170,000 - 200,000; Full time

Benefits offered by this job

Healthcare

HSA/FSA & DCFSA

401(k)

Flexible Time Off

Parental Leave

Remote work option

Job summary

Impiricus is the first Agentic Commercialization Platform for healthcare. We are transforming how life sciences companies support physicians and accelerate patient access to care. Our team seeks a Sr.

Director of Product Marketing & Content to own how we bring that story and our products to market. This role requires a product storyteller, strategic thinker, exceptional writer, and creative marketer who can translate sophisticated AI technology into clear, differentiated value and measurable

Qualifications

• 7+ years of experience in product marketing, content marketing, or related roles.
• Experience leading product marketing or an integrated product and content marketing function at a technology company.
• Ability to translate complex AI technology into clear customer value and compelling narratives.

Responsibilities

• Product positioning, messaging, and storytelling across the customer journey.
• Lead product launches and go-to-market strategy with cross-functional collaboration.
• Own content strategy and creation including product pages, assets, and thought leadership.
• Sales enablement to translate capabilities into persuasive materials for pharma leadership.
• Account-based marketing collaboration to tailor narratives for priority accounts.
• Events and experiential product marketing to showcase technology.
• Collaborate with design to create visual representations of products and workflows.
• Develop market intelligence to sharpen positioning and identify opportunities.

Skills

Product marketing

Messaging

Storytelling

Cross-functional

Creative mindset

Writing

Public speaking

Job description

Impiricus is the first Agentic Commercialization Platform for healthcare. We are transforming how life sciences companies support physicians and accelerate patient access to care. Our team seeks a Sr.

Director of Product Marketing & Content to own how we bring that story and our products to market. This role requires a product storyteller, strategic thinker, exceptional writer, and creative marketer who can translate sophisticated AI technology into clear, differentiated value and measurable