Senior Ad Sales Insights & Analytics Leader

Nexstar Media Group

New York (NY)

On-site

USD 121,000 - 148,000

Full time

6 days ago

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Job summary

Nexstar Media Group is seeking a Senior Market Research Analyst to conduct market analysis of consumer behavior and media trends. You will support ad sales from pre-buy to post-buy, collaborate with sales on research-driven insights for pitches, RFIs, and RFPs, and produce KPI-focused performance reports.

Responsibilities include collecting data from industry sources, designing studies, and presenting insights to cross-functional teams.

Qualifications

Bachelor's degree or foreign equivalent in Marketing, Data Science, Digital Media, or related field.
Five (5) years progressive, post-baccalaureate experience as a Business Analyst, Digital Research Manager or related occupation.

Responsibilities

Conduct market analysis to understand consumer behavior and media consumption trends.
Support ad sales research teams from pre-buy to post-buy process.
Collaborate with sales to provide research-driven insights for pitches, RFIs, and RFPs.
Produce performance reports including program insights, audience reach, and KPIs.
Collect BI data from industry reports, field reports, and purchased sources.
Design and execute research studies to showcase ad effectiveness.
Create visual reports and dashboards for technical and non-technical audiences.
Lead presentations to sales and support teams with strategic recommendations.