Senior Account Manager, Paid Media (Omnichannel)

DEPT; Oregon; Hybrid; USD 75,000 - 95,000; Full time

Job summary

DEPT is a remote-first agency seeking a Senior Account Manager, Paid Media, to lead mobile app acquisition campaigns across multiple channels. The role emphasizes owning performance, guiding strategy, and direct client communication from a Pacific or Mountain time zone, while embracing a truly global team.

You will design and optimize campaigns on Google Ads, Apple Search Ads, and Paid Social, mentor junior staff, and report outcomes with clarity.

Qualifications

• 4+ years in digital performance marketing focusing on mobile app growth.
• Hands-on with Google Ads (UAC), Paid Social (Meta, TikTok, Snap, Reddit), and Apple Search Ads.
• Experience with mobile ad networks or DSPs is a plus.
• Strong analytical and reporting skills; proficiency in Excel.

Responsibilities

• Own day-to-day performance and execution of mobile app acquisition focused, omni-channel direct response paid media programs.
• Design, launch, and optimize direct response mobile app campaigns across Google Ads (including UAC), Apple Search Ads, Paid Social, and mobile ad networks.
• Serve as the primary point of contact for assigned clients, managing communication and leading weekly status calls across performance, test updates, and expansion opportunities.
• Drive account strategy to meet or exceed client efficiency, scale, and growth goals.
• Monitor daily performance, pacing, and budgets, identifying irregularities and optimization opportunities.
• Develop and execute testing roadmaps and leverage reporting dashboards to provide timely performance insights and analysis.
• Leverage mobile measurement partners (MMPs) and iOS SKAN to support attribution, troubleshooting, and performance analysis.
• Own project management across accounts, coordinating internal teams, vendors, and timelines.
• Ensure all work meets QA standards and is delivered error-free.
• Manage relationships with platform and vendor reps, vetting new opportunities while maintaining best practices.
• Manage and mentor at least one direct report, supporting development and strong execution.

Skills

Mobile app growth

Campaign management

Client leadership

Cross-channel marketing

Tools

Google Ads

Apple Search Ads

Meta Ads

TikTok Ads

DSPs

Job description

WHY DEPT®?

We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world.

About You

As a Senior Account Manager, Paid Media you are a highly accountable, adaptable performance marketer with a mobile-first mindset and strong client leadership skills. You are comfortable shifting priorities quickly, learning new channels as needed, and getting hands on keyboard to stand up, optimize, or troubleshoot campaigns in service of client goals. You operate confidently across paid media platforms, communicate clearly with clients and partners, and take ownership of performance, process, and outcomes.

This role sits under the Associate Director and requires the ability to flex between strategy and execution while supporting fast-moving, omni-channel mobile app growth programs.

DEPT is a remote-first organization. For this role, we’re looking for someone located in the Pacific or Mountain time zone to align with team and client schedules.

Job Responsibilities

• Own day-to-day performance and execution of mobile app acquisition focused, omni-channel direct response paid media programs.
• Design, launch, and optimize direct response mobile app campaigns across Google Ads (including UAC), Apple Search Ads, Paid Social, and mobile ad networks, with the ability to quickly ramp into new channels as needed.
• Serve as the primary point of contact for assigned clients, managing communication and leading weekly status calls across performance, test updates, and expansion opportunities.
• Drive account strategy to meet or exceed client efficiency, scale, and growth goals.
• Monitor daily performance, pacing, and budgets, identifying irregularities and optimization opportunities.
• Develop and execute testing roadmaps and leverage reporting dashboards to provide timely performance insights and analysis
• Leverage mobile measurement partners (MMPs) and iOS SKAN to support attribution, troubleshooting, and performance analysis.
• Own project management across accounts, coordinating internal teams, vendors, and timelines.
• Ensure all work meets QA standards and is delivered error-free.
• Manage relationships with platform and vendor reps, vetting new opportunities while maintaining best practices.
• Manage and mentor at least one direct report, supporting development and strong execution.

Qualifications

• 4+ years of digital performance marketing experience, with a focus on mobile app acquisition and growth.
• Hands-on experience with Google Ads (including UAC), Paid Social (Meta Ads, TikTok, Snap, Reddit) and Apple Search Ads.
• Experience with mobile ad networks or programmatic/DSP environments is a plus.
• Working knowledge of MMPs, iOS SKAN, and mobile attribution concepts.
• Comfort with budgeting, bidding strategies, and testing methodologies.
• Strong analytical and reporting skills; proficiency in Excel.
• Proven experience presenting performance insights and recommendations to clients or internal stakeholders.
• Excellent written and verbal communication skills.

What Impresses Us

• Ability to shift priorities quickly and step into any channel or task needed to move accounts forward.
• Hands-on, roll-up-your-sleeves mentality paired with strong strategic thinking.
• Experience managing mobile app install campaigns across multiple platforms or partners.
• Strong storytelling and deck-building skills for roadmaps, QBRs, and strategic presentations.
• Familiarity with analytics and visualization tools (e.g., Looker Studio, Tableau).
• Entrepreneurial, self-starter mindset with comfort working independently and cross-functionally.
• Curiosity and eagerness to learn new platforms, tools, and media environments.

WE SUPPORT YOU BEING YOU:

DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step.

DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.

We are a B Corp-certified company passionate about purpose-driven work. Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place.

DEPT® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more. Its team of 2,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture.

Learn more about DEPT®

DIVERSITY, EQUITY, & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

#LI-Remote

Role Ref Number: 7873

The anticipated salary range for this position is listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we’re flexible.

US Remote Range

$75,000—$95,000 USD