Account Manager, Paid Media (Omnichannel)

DEPT®; United States; Remote; USD 60,000 - 70,000; Full time

Job summary

DEPT® is seeking a highly accountable Account Manager to design and execute mobile and social strategy for top clients. You will serve as the primary POC for paid mobile and social campaigns, manage channel partners, and oversee budgets across app install initiatives.

The role requires strong communication, deep knowledge of Facebook/TikTok ads, and experience with mmp platforms. Remote-first with preference for Pacific or Mountain time zones to align with team schedules.

Qualifications

• Minimum 2 years of digital marketing experience in a client-facing role
• Experience buying mobile app install campaigns across mobile ad networks and social platforms
• Strong understanding of mobile KPIs and media buying tactics
• Proven ability to communicate strategy and results to clients and internal teams
• Familiarity with 3rd party tracking platforms (Kochava, Adjust, AppsFlyer)

Responsibilities

• Lead mobile and social app marketing strategy for assigned clients
• Manage a mix of managed service partners and self-serve ad platforms
• Oversee budgets across multiple app install campaigns
• Develop roadmaps and optimization plans to hit client goals
• Communicate performance, insights, and recommendations to clients and internal teams

Skills

Mobile marketing

Facebook Ads

TikTok Ads

Social channels

Client-facing

Tools

Kochava

Adjust

AppsFlyer

Job description

US - Remote

We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world.

About You

As an Account Manager, you will be responsible for the following key areas: 1) design and execution of mobile and social strategy 2) acting as the primary paid mobile and social POC for your assigned clients by answering client emails and leading weekly calls 3) channel management on accounts you own.

Our Account Managers work with brand-name companies who demand – and recognize – excellence. You’ll be part of a cross-functional team that includes production and client services, all working to make sure client needs are anticipated and met.

We are looking for a highly accountable and detail-oriented individual with the drive to work independently and stellar communication skills to join a thriving team. Ideal candidates will have had successful account management experience buying mobile app install campaigns across mobile ad networks, DSPs, and Facebook. They will come from either the ad network/agency side, or user acquisition role on the client side.

DEPT is a remote-first organization. For this role, we’re looking for someone located in the Pacific or Mountain time zone to align with team and client schedules.

You’ll be responsible for:

• Leading mobile and social app marketing strategy for DEPT mobile clients
• Managing a combination of managed service mobile partners and self-serve ad platforms
• Oversee budget across a variety of app install campaigns on mobile and social networks outside of Google Ads.
• Assisting in channel expansion strategies and deliverables.
• Creating roadmaps, planning strategic initiatives & optimization efforts to hit client goals and targets.
• Engaging with the POCs across the various mobile network partners, managing all forms of communication from weekly calls to daily slack questions and requests
• Monitoring daily performance metrics and campaign pacing, identify irregularities or poor performance and communicate optimization recommendations to internal team, vendors, and clients
• Campaign set up - create tracking links, build social and ASA campaigns, and communicate campaign structure, pacing, benchmarks and objectives
• Troubleshooting across attribution vendors and advertising platforms, researching discrepancies and ensuring all necessary parameters and attributes are being properly tracked
• Operating as the mobile and social expert on a mobile account, being able to advise clients on many facets of mobile app marketing strategies and tactics
• Vetting new mobile partners through research to better prioritize the opportunity based on effort versus reward
• Identifying and executing tasks that will have the most significant impact in hitting targets.
• Implementing testing initiatives in key areas such as ad creatives, landing page messaging, landing page layout, audience segmentation, placements, networks, and 3rd-party tools.

You’ll need to have:

• A minimum of 2 years’ digital marketing experience experience and a minimum 1 year of experience in a client-facing digital marketing role
• Good pulse on mobile app industry and trends
• Expertise on Facebook, Tiktok, and ideally experience on at least one other social channel
• Knowledge of Facebook Advertising and proven work experience executing on Facebook Ads
• Desire to quickly learn and master social channels you may have not owned in the past
• Experience working with an MMP
• Understanding of mobile KPIs, mobile media buying tactics and strategies
• Strong analytical thinker - considers all details & angles of a situation
• Highly detail-oriented, organized, and able to excel while juggling many tasks at once
• Ability to clearly communicate & present strategies, results, and metrics to internal teams and clients
• Strong communication & interpersonal skills - ability to collaborate & work autonomously
• Self-starter mentality; comfortable with setting goals and achieving them.
• Computer-savvy, quick learner, and online problem-solver. Can easily figure out new technologies online.
• Innovative thinker and collaborative team player
• Proven prior work experience managing accounts with various goals and across several different industries (B2B, lead gen, eCommerce, B2C)

Additional things that will impress us:

• Experience with TikTok, Snapchat, Facebook, Twitter, Pinterest, Reddit, Quora & Apple search ads.
• You are an energetic and creative mobile marketing enthusiast; eager to roll up your sleeves and be hands on, learn, and grow in the app marketing space
• You are entrepreneurial spirited and a self-starter; able to work both independently and in a team environment
• You are comfortable working with 3rd party tracking platforms (ex: Kochava, Adjust, AppsFlyer, etc.)
• Experience with UAC campaigns, Apple search ads and 3rd party app networks

WE SUPPORT YOU BEING YOU:

DEPT is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step.

DEPT participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.

We are a B Corp-certified company passionate about purpose-driven work . Our hope is that you can feel good about the contributions DEPT is making to the world and we always have an open door for your ideas in making the world a better place.

DEPT is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more. Its team of 2,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture.

At DEPT we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here .

Role Ref Number: 7872

The anticipated salary range for this position is listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we’re flexible.

US Remote Range

$60,000 - $70,000 USD