Senior Account Manager Paid Media

Welocalize; United States; Remote; USD 70,000 - 90,000; Full time

Job summary

A leading digital performance marketing agency is seeking a candidate to manage a portfolio of clients' paid media campaigns across platforms like Google Ads and Facebook Ads. The role requires at least 4 years of experience in digital marketing, strong analytical skills, and the ability to communicate technical subjects effectively. A passion for the industry and proven client service skills are essential. This position supports career growth and offers a remote-first work environment.

Qualifications

• 4+ years of experience in digital marketing roles.
• Strong proficiency in campaign management and analytics.
• Proven client service experience is essential.

Responsibilities

• Manage client's paid media campaigns across multiple platforms.
• Communicate effectively with internal teams on technical subjects.
• Deliver campaign briefs and optimize performance to meet client objectives.
• Train and manage team members, potentially leading a team.

Skills

Client management

Campaign optimization

Strategic analysis

Thought leadership

Education

Passion for digital marketing

Tools

Google Ads

Microsoft Ads

Facebook Ads Manager

SA360

Job description

Overview

About Adapt

Adapt (a Welocalize company), is an international digital performance marketing agency focused on driving the success of digital content across platforms and markets. We offer our customers a unique combination of global services designed to support their growth from strategy all the way through to execution, production and performance measurement. With a remote-first structure, you will join a unique culture which celebrates difference and embraces diversity. You will play a key role in developing strong relationships and shared ethos, whilst at the same time benefit from a wide range of career opportunities, training and flexibility for work-life balance.

Our culture is built on curiosity and we are looking for team members who have a passion for learning about the developments in the industry, their clients and their peers. In return, we offer the opportunity to develop your ability and exposure to a wide range of clients from growth minded startups all the way up to global enterprise clients. Our client base is predominantly focused on B2B businesses, though we do also support customers in the e-commerce and retail space. Regardless of vertical, Adapt offers dynamic and diverse challenges that foster creativity, innovation and application of knowledge to create client solutions.

Role Summary

• Manage a portfolio of clients' paid media campaigns across Google Ads, Microsoft Ads & Meta platforms
• Proactively lead internal relationships & communicate technical subjects effectively
• Deliver campaign briefs from strategy and planning, through to implementation, optimisation & reporting
• Ensure campaigns deliver against the client’s objectives while providing strategic input, analysis & recommendations to improve performance
• Management and training of team members – with potential for direct line management & building a team

Experience

• Ideally, 4+ Years in a role using Google Ads, Microsoft Ads, and Facebook Ads Manager. SA360 experience is desirable
• Able to demonstrate proficiency at (I) analysis, reporting & strategic thinking and (ii) technical understanding
• Proven client service experience
• Evidence of "Thought leadership" and challenging the norm
• People management experience is desirable

Technical Competencies

• Define best practices for setup and optimisation across the media platforms and effectively share knowledge.
• Carry out, manage, and define processes & products for accurate implementation work, taking a longer-term view.
• Lead client meetings with senior stakeholders and add a strategic view in meetings with junior team members.
• Demonstrate "Thought Leadership" and regularly offer alternative, creative solutions within the specialism.

Education Level

Show a genuine passion for digital marketing, where you have educated yourself through work experience, formal education or another means that helps you demonstrate your desire to have a successful career in the industry